Often, some business women have the idea of opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.
Opening a beauty salon - business plan at the initial stage
The organizers of such a business, firstly, cannot take existing analogues as a basis.
Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the available funds mass media data quickly becomes outdated.
Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.
Stages of organizing a salon business
It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.
The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.
An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.
It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.
The second stage is direct registration legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.
The third stage - search suitable premises. He demands the largest number time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if separately standing building). His appearance matters design decoration, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).
The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.
The fifth stage is conducting a quality advertising company with the involvement of relevant specialists. Possible in in this case installation of outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.
Stage six – purchase cash register, preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.
Recruitment process
This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand. 
Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.
Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.
An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.
And of course irreplaceable employee is an accountant. This must be a specialist in accounting and tax accounting.
Equipment
Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work However, when ordering equipment, its delivery may take up to three months. Upon receipt, it is imperative to check all certificates, warranty agreements and service. Its installation should only be carried out by professionals from the supplying companies.
Certification and Licensing
One of the answers to the question: “What is needed to open a beauty salon?” is the correct execution of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.
But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.
Primary printed products
This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in correct design business cards and booklets. We must not forget about this required document, as a price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.
Purchasing consumables
By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.
Efficiency of beauty salons
Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research market for these services either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.
Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.
The total cost of creating a salon
How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about big city, then the cost of the premises is significantly higher. But this expense item has the largest specific gravity V total amount costs.
However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.
The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then you should take into account the need to purchase expensive equipment and ensuring quality lighting. However, in this case, you can cheat a little.
For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.
Thus, the cost of opening a beauty salon, for example, in Moscow, indoors with total area 100 sq.m will range from 98 thousand to 165 thousand dollars.
The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).
Looking at the structure necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.
However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.
So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to identify in a timely manner weak spots in business and respond to them by implementing certain activities.
A typical business plan for opening a beauty salon using the example of Ulyanovsk.
- Description of the beauty salon project
- Which OKVED code to indicate when registering a business at a beauty salon
- How to select personnel for work
- Description of products and services offered
- Marketing plan for a beauty salon
- Production plan
- Do I need permission to open this business?
- How to start a beauty salon business
- How much money is needed to start this business?
- How much can you earn by opening a beauty salon?
- How to choose equipment for business
- What documents are needed to open
- Which taxation system should I indicate when registering?
- Opening technology
The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face.
A typical business plan for opening a beauty salon using the example of Ulyanovsk
Description of the beauty salon project
The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face. It is difficult to achieve such an effect at home, and an important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.
The amount of investment required to implement the project is 410,000 rubles.
Which OKVED code to indicate when registering a business at a beauty salon
To carry out the activities it is planned register as individual entrepreneur (IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTII).
The beauty salon will be located in a rented premises with an area of 40 m2: Client reception area (hall) - 12 m2, hairdressing salon for two chairs - 20 m2, combined manicure and pedicure room - 8 m2. No renovations to the premises are required.
The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.
How to select personnel for work
It is planned to create 5 jobs in the beauty salon:
- Master - universal, 2 people;
- Manicurist, 1 person;
- Cleaning lady, 1 person;
- Administrator (accountant), 1 person.
The cleaning lady’s working day is not standardized, therefore, by agreement, she has the right to come and spend wet cleaning salon during a shift, i.e. at 14-00 and by the end of the working day, i.e. at 18-00. Once a week her duties include spring-cleaning. The administrator works from 9-00 to 19-00 five days a week.
To provide high-quality services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instruction "). Since it is known that the client goes not so much to the salon as to a specific specialist. Therefore, to improve their level, future employees will undergo regular advanced training courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.
Staffing schedule for the beauty salon according to the business plan:
| No. | Job title | Quantity | Salary per month | Payroll fund, months. |
| 1 | Master - all-rounder | 2 | 15 000 | 30 000 |
| 2 | Manicurist | 1 | 15 000 | 15 000 |
| 3 | Cleaning woman | 1 | 6 000 | 6 000 |
| 4 | Administrator | 1 | 12 000 | 12 000 |
| Total | 5 | X | 63 000 | |
Every year it is planned to increase the size wages on average by 10%.
Description of products and services offered
The organization will provide the following services:
- Haircut for men, women and children;
- Coloring and perm;
- Highlighting, toning;
- Treatment, hair care;
- Wedding and evening hairstyles;
- Manicure, pedicure, SPA - pedicure and manicure;
- Nail extension;
- Paraffin therapy, massage;
- Treatment, nail care.
Price list for men's haircuts, rubles:
- Tennis - 160
- Tennis school age - 150
- Canadian - 140
- Sports - 130
- Model - 180
- Creative - 200
- For nozzle No. 1 - 90
- Naked - 70
- Hedgehog playground - 220
- Drawing - From 50
The average cost of one service is 150 rubles Price list for women's haircuts, rubles:
- Creative - 290
- Bangs - 60
- Length trimming - 120
- Children's haircut up to 5 years - 120
- Model - 190-250
- Styling (depending on hair length) - 250-400
- Hairstyles - From 500
- Children's hairstyles - From 300
- Highlighting through a cap - 300
- Highlighting (depending on hair length) 500-700
- Coloring - From 500
- Coloring in 1 tone (depending on hair length) - Up to 500
- Root painting - 190
- Perm (depending on hair length) - From 280 to 420
- Long-term styling (depending on hair length) - From 500 to 600
The average cost of one service is 350 rubles Price list in manicure salon, rubles:
- Classic manicure - 180
- Hardware manicure - 300
- European manicure - 280
- Nail polish - 40-860
- Design with varnish (1 nail) 20-35
- Wedding design - 450
- Nail extension - 600-850
- Correction of nar. nails - 350-400
- Repair of bunk beds nails (1 nail) - 60-80
- Eyebrow and eyelash dyeing - 70
- Eyebrow correction - 70
- Pedicure - 300-400
The average cost of one service is 300
Download beauty salon business plan
Marketing plan for a beauty salon
The salon will be located in the mall, where there is a high level of traffic and there is no competition among similar services. Shopping mall is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of clients to the salon.
To increase attendance, the following events are planned:
- advertising in the media (newspaper, radio, Internet);
- advertising in specialized magazines;
- production of business cards;
- ordering a colorful salon sign.
Prices for the organization's services are aimed at people with average and lower income levels.
Production plan
In order to provide quality services, only those masters who have certificates of completion of professional courses for hairdressers and makeup artists (3-month courses) will be employed.
Do I need permission to open this business?
Before starting work, it is planned to obtain permission from the SES and the Service Fire Safety. To do this, a letter with the following content will be sent to these services: “I ask you to allow me to open a hairdresser...”.
The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability of sanitary certificates for all employees. Only after receiving all permits is it planned to begin the organization’s activities.
Fixed expenses our organization, according to the calculations of the business plan, are presented in the following table:
| No. | Expense item | Amount per month, rub. | Amount per year, rub. |
| 1 | Salary | 63000 | 756000 |
| 2 | PF for employees | 18900 | 226900 |
| 3 | Rent | 15000 | 180000 |
| 4 | Consumables | 10000 | 120000 |
| 5 | Public utilities | 4000 | 48000 |
| 6 | Advertising | 2000 | 24000 |
| 7 | Others | 4000 | 48000 |
| 8 | UTII (tax) | 3426 | 41112 |
| 120326 | 1 443 912 |
Planned volume of services per month:
| No. | Name | Number of services per day | Average price, rub. | Amount per day, rub. | Amount per month, rub. |
| 1 | Male haircuts | 6 | 150 | 900 | 27000 |
| 2 | Women's haircuts | 8 | 350 | 2800 | 84000 |
| 3 | Manicure salon | 8 | 300 | 2400 | 72000 |
| Total | 22 | X | 6100 | 183000 |
Total average revenue per working day will be 6,100 rubles, per month the amount will be 183,000 rubles.
How to start a beauty salon business
To begin activities, the following activities must be carried out:
- Register individual entrepreneurship;
- Conclude a premises rental agreement;
- Conclude agreements for the purchase and installation of necessary equipment. At this stage it is planned to spend 345,000 rubles;
- Purchase the necessary consumables and tools to carry out the activity.
- Get necessary permissions to start activities;
- Select highly qualified personnel.
List of main stages of project implementation and the need for financial resources to implement them:
| No. | Name of the project stage | start date | expiration date | Stage cost |
| 1 | Lease contract | 01.01.13 | 10.01.13 | 15000 |
| 2 | Purchase and installation of equipment | 01.01.13 | 15.01.13 | 345000 |
| 3 | Acquisition Supplies and tools | 01.01.13 | 15.01.13 | 50000 |
| 4 | Getting permission | 01.01.13 | 20.01.13 | |
| 5 | Recruitment | 01.01.13 | 20.01.13 | |
| TOTAL | 410 000 | |||
How much money is needed to start this business?
To implement the project, a financial investment of 410,000 rubles is required. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressing and beauty salons” (Clause 2 Article 346.26 of the Tax Code of the Russian Federation). The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay insurance premiums for themselves. Pension Fund Russian Federation and compulsory health insurance funds in the amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product minimum size wages (minimum wage) established at the beginning of the financial year for which insurance premiums are paid, and the tariff of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times. The amount of insurance premiums for individual entrepreneurs in 2013 is equal to:
- Contribution to the Pension Fund 5,205 * 2 * 26% * 12 =32,479.20 rubles
- Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
- Total: 35,664.66 rubles per year.
- Contribution to the Pension Fund of Russia 63,000 rubles. × 22% = 13860 rubles;
- Contribution to the FFOMS is 63,000 rubles. × 5.1% = 3213 rubles;
- Contribution to the Social Insurance Fund is 63,000 rubles. × 2.9% = 1827 rubles.
In total, monthly insurance premiums for employees will be 18,900 rubles.
How much can you earn by opening a beauty salon?
Planned economic indicators activities of the organization: Revenue: 183,000 rubles per month Fixed expenses: 120,326 rubles per month Profit: 62,674 rubles per month Profitability: 52% Project payback: 6.5 months
COSTINGS:
| N p/p | Name of expense item | Amount, rub. |
| 1 | Dressing table "Accord plus" | 30000 |
| 2 | Mirror "Accord-4" | 12400 |
| 3 | Hydraulic chair "Status" | 29660 |
| 4 | Hair wash with chair “Image” | 28500 |
| 5 | Master's chair | 9140 |
| 6 | Children's chair "Piggy" | 4700 |
| 7 | Foot rest for client | 4800 |
| 8 | Hanger | 850 |
| 9 | Reception desk | 32000 |
| 10 | Coffee table | 6200 |
| 11 | Waiting chair (triple) | 4600 |
| 12 | Sofa "Monica" | 16800 |
| 13 | Dry heat cabinet | 14300 |
| 14 | Sterilizer with timer | 5300 |
| 15 | Ural Federal District Bactericidal chamber “Microcid” | 12300 |
| 16 | Suchoir | 14100 |
| 17 | Climazon | 29500 |
| 18 | Hair salon trolley | 9200 |
| 19 | Three section screen | 6990 |
| 20 | Pedicure. - cosmetics Armchair “Nadine” | 43900 |
| 21 | Pedicure bath | 5600 |
| 22 | Armchair cushion “Nadine” | 2340 |
| 23 | Manicure pillow | 820 |
| 24 | Table "Comfort" | 12100 |
| 25 | Paraffin bath | 3800 |
| 26 | Lamp for manicure | 940 |
| 27 | Hood for manicure table | 7000 |
| 28 | Varnish stand | 3500 |
| 29 | Tools and Supplies | 50000 |
| TOTAL | 395 000 | |
We recommend download beauty salon business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
How to choose equipment for business
Depending on the services provided, equipment should be selected:
- For economy class you need to purchase a chair, bedside table, shelving unit, and sink. You can’t do without a mirror and tools.
- For a salon where manicures will be performed in addition to the standard list, it is worth adding a table, a bathtub, ultraviolet lamp, sterilizers;
- To run a full-fledged beauty salon, you need chairs special purpose, mirrors, refrigerator, cabinets for tools, couches for performing manipulations, apparatus.
When choosing furniture, you must adhere to uniform style. A beauty salon is a special place, which is distinguished not only by its neatness, but also by its design. Interior products will help create a specific ambiance.
What documents are needed to open
The cabin conditions must comply with San PiN 2.1.2631-10. For SES it is necessary to issue:
- Instrument sterilization log;
- Agreements for waste disposal;
- Agreement with the laundry for the maintenance of consumables - napkins, sheets;
- Ventilation maintenance contract.
Directly in the salon there should be a book of complaints and suggestions, copies of permits received from the sanitary service and fire inspection.
Which taxation system should I indicate when registering?
The choice of taxation system depends on the direction of the business. When providing household services - haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If the salon will provide cosmetic procedures - simplified tax system.
Opening technology
The first thing you need to do when opening a beauty salon is to determine the concept of the establishment. It is important to cover as much as possible more types services. Arriving at the salon, the visitor should be able to carry out various manipulations. You can determine what a salon needs by studying the consumer market in the region. Next, you need to find a building and equip it individually. Don't forget about the quality of the services provided. After all, it is the correctly performed manipulations that will lead to the appearance of regular customers.
Beauty salon: from business plan to real income Voronin Sergey Valentinovich
Economic indicators for a beauty salon
First of all, let's define the terms that will be used when calculating the economic indicators necessary to open a beauty salon:
– revenue of the entire beauty salon – funds received from clients through the cash register, including by cards, as well as through a non-cash payment system for services rendered and sales of goods;
– revenue of a separate branch of a beauty salon chain – funds received by the branch from clients via cash and non-cash payment systems, including cards for services rendered and sales of goods;
– beauty salon income – revenue minus semi-variable expenses;
– income of a branch of a beauty salon – revenue of the branch minus the semi-variable expenses of the branch;
– semi-variable expenses – employee payroll plus costs for consumables;
– semi-fixed costs – costs of maintaining the premises, including rent and public utilities, as well as advertising, business and administrative costs, taxes, deductions for investments, unforeseen expenses and other cost items not related to the number of services provided or goods sold;
– profit of a chain of beauty salons – income minus all semi-fixed expenses;
– profit of a branch of a beauty salon chain – income minus the semi-fixed expenses of this branch,
– profit per unit of usable area – profit divided by the usable area of the beauty salon;
– profit per unit area – profit divided by the sum of useful and auxiliary areas,
– net profit is revenue minus semi-variable and semi-fixed expenses and employee salaries;
– the wage fund in beauty salons is calculated as a certain percentage of the service’s profit; this means that the entire service revenue for the month is calculated and conditionally variable costs for materials are subtracted, and from this difference a value of 30–60% is taken, approved by employment contract at the enterprise.
The work of a beauty salon is seasonal. In Fig. 32. shows a typical graph of changes in revenue by month. The first rise is observed on March 8th. Then in April, when they take off their hats. In the summer there is a decline due to the holiday season, and in the fall there is a rise, which turns into a winter rise, most pronounced by the New Year.
Rice. 32. Revenue of a beauty salon by month of the year
Example 1. Economic indicators using the example of a premium beauty salon with an area of 200 square meters. m.
Usable area is 130 sq. m:
– hairdressing salon – 60 sq.m. m,
– manicure room – 15 sq. m,
– pedicure room – 12 sq. m,
– solarium – 13 sq. m,
– cosmetic rooms – 30 sq. m.
Auxiliary areas are 70 sq. m. m:
– corridors – 20 sq. m,
– kitchen – 10 sq. m,
– toilets and bathroom – 10 sq. m,
– hall – 10 sq. m,
– utility rooms – 10 sq.m. m,
– office of the director and chief accountant – 10 sq. m.
The ratio between auxiliary and useful areas: 70: 130 = 53.85%. Now we add 53.85% to each of useful areas and find the areas for providing services, taking into account auxiliary areas. The total area should be 200 square meters. m:
– hairdressing salon – 92.31 sq. m,
– manicure room – 23.08 sq. m,
– pedicure room – 18.46 sq. m,
– solarium – 20.00 sq.m. m,
– cosmetic rooms – 46.16 sq. m.
Conditionally fixed expenses of a beauty salon with an area of 200
sq. m. Calculations are given for a month. Main expense items:
– rent – 120,000 rubles;
– communal payments– 24,000 rubles;
– enterprise taxes – 7,000 rubles;
– administrative expenses – 50,000 rubles;
– business expenses – 10,000 rubles.
In general, semi-fixed expenses amounted to 231,000
rubles Conditionally fixed costs per 1 sq. m of total area are 231: 200 = 1,155,000 rubles.
– hairdressing salon – 92.31? 1.155 = 106.62 000 rub.
– manicure room – 23.08 ? 1.155 = 26.66 000 rub.
– pedicure room – 18.46 ? 1.155 = 21.32 000 rub.
– solarium – 20.00 ? 1.155 = 23.1 000 rub.
– beauty salons – 46.16? 1.155 = 53.31 000 rub.
Table 11. Revenue and profit of a beauty salon with a total area of 200 sq. m.
As we found out, semi-fixed expenses amounted to 231,000 rubles, and profit taking into account semi-variable expenses was $77,901. If we take into account the dollar exchange rate in 2013 at 31.38 rubles, then profit taking into account semi-variable expenses will be 2 444,533.38 rubles, or 2.44 million rubles. per month.
Profit for the month, taking into account both semi-fixed and semi-variable expenses, is 2,444,533.38 – 231,000 = 2,213,533.38 rubles, or 2.214 million rubles, or $70,539.
If, according to the employment contract, the wage fund is 50% of the profit, then it is equal to $77,901? 0.5 = 38,950.5, or 1,222,266 rubles. Then the net profit is equal to 2,213,533.38 – 1,222,266 = 991,267.38 rubles, or $31,589.
Example 2. Economic indicators using the example of a business-class beauty salon with an area of 136 sq. m.
Usable area is 90 sq. m:
– hairdressing salon – 46 sq.m. m,
– manicure room – 8 sq. m,
– pedicure room – 8 sq. m,
– solarium – 8 sq.m. m,
– cosmetic rooms – 20 sq. m.
Auxiliary areas are 46 sq. m. m:
– corridors – 10 sq. m,
– kitchen – 8 sq. m,
– toilet – 6 sq. m,
– hall – 10 sq. m,
– utility rooms – 6 sq.m. m,
– director’s office – 6 sq. m.
The ratio between auxiliary and useful areas: 46: 90 = 51.11%. Now we add 51.11% to each of the useful areas and find the area for the provision of services, taking into account the auxiliary areas. The total area should be 136 square meters. m:
– hairdressing salon – 69.5 sq.m. m,
– manicure room – 12.09 sq. m,
– pedicure room – 12.09 sq. m,
– solarium – 12.09 sq. m,
– cosmetic rooms – 30.22 sq. m.
Conditionally fixed expenses of a beauty salon with an area of 136 sq. m. Calculations are given for a month. Main expense items:
– rent – 80,000 rubles;
– utility bills – 15,000 rubles;
– enterprise taxes – 6,000 rubles;
– administrative expenses – 30,000 rubles;
– business expenses – 8,000 rubles.
In general, semi-fixed expenses amounted to 154,000 rubles. Conditionally fixed costs per 1 sq. m of total area is 154:136 = 1.132 thousand rubles, or 1132 rubles.
Thus, the constant expenditure portion for departments, taking into account the clarification of the areas of working areas, is:
– hairdressing salon – 69.5 ? 1.132 = 78.67 thousand rubles.
– manicure room – 12.09 ? 1.132 = 13.69 thousand rubles.
– pedicure room – 12.09 ? 1.132 = 13.69 thousand rubles.
– solarium – 12.09 ? 1, 132 = 13.69 thousand rubles.
– beauty salons – 30.22? 1.132 = 34.21 thousand rubles.
Table 12. Revenue and profit of a beauty salon with a total area of 136 sq. m
As we found out, semi-fixed expenses amounted to 154,000 rubles, and profit taking into account semi-variable expenses was $25,248. If we take into account the dollar exchange rate in 2013 at 31.38 rubles, then profit taking into account semi-variable expenses will be 792 282.2 rubles, or 792.28 thousand rubles. per month.
Profit for the month, taking into account both semi-fixed and semi-variable expenses, is either 792,282.24 – 154,000 = 638,282 rubles, or $20,340.
If, according to the collective labor agreement, the wage fund is 50% of the profit, then it will be $25,248? 0.5 = $12,624, or 396,141 rubles.
Then the net profit of the beauty salon for the month will be $20,340 – $12,624 = $7716, or 242,128 rubles.
From the book Basics of Small Business Management in the Hairdressing Industry author Mysin Alexander Anatolievich From the book Empire of Business: Business Training for Beginners author Ivanova Ekaterina Viktorovna From the book Management author Tsvetkov A. N. From the book At the Peak of Opportunity. Rules for the effectiveness of professionals by Posen Robert From the book Business Plan 100%. Effective business strategy and tactics by Rhonda Abrams From the book Wake Up! Survive and thrive in the coming economic chaos by Chalabi ElAppendix 3 ECONOMIC INDICATORS Minimum wage (the salary of an employee - participant of each company cannot be lower than this indicator): 100 rubles. Technological maps (what an organization must have to produce 1 UNIT of goods for each
From the book Beauty Salon: from business plan to real income author Voronin Sergey ValentinovichQuestion 150 What economic indicators characterize the effectiveness of management? Answer Profitability of management. This indicator shows what percentage of the costs of maintaining the organization’s management system is the organization’s profit: Рм = Pr: З 100, where Рм
From the book Faster, Better, Cheaper [Nine Methods of Business Process Reengineering] by Hammer Michael From the book Increasing the efficiency of your sales department in 50 days author Ryazantsev Alexey From the book HR in the fight for competitive advantage by Brockbank Wayne From the author's bookList of documentation for a beauty salon For successful work beauty salon needs to properly maintain documentation and store information. In order not to “drown” in papers, you should use electronic media as much as possible. Necessary
From the author's bookConflicts in the team of a beauty salon In beauty salons, conflicts often arise in the team, often for the following reasons: – due to a lack of understanding of the goals and values of the team and the salon; – due to different interpretations work rules; – due to a lack of understanding of the legality
From the author's bookTraining of beauty salon personnel Improving the qualifications of one or another employee should become a rule for a beauty salon. This must be done because fashion does not stand still, and competitors are not asleep. This issue is becoming increasingly relevant due to
From the author's book From the author's bookAppendix 2 Marketing planning for a beauty salon The target audience can be divided into three groups: 1. Girls aged 18–25, studying at universities or employed. Area of interest: beauty and health. The most consumed services are solariums, manicures, hairdressers
Currently salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most long hair harass men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of financial well-being world economy.
Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will learn which registration form you will need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, the criteria for choosing a suitable premises are indicated, the profitability of a beauty salon and payback are considered.
Relevance of a beauty salon business idea
Now we can confidently say that the salon business has firmly established itself in the services market. Everywhere you look there are salons! Moreover, sometimes you can even see several beauty salons located side by side with each other. Are their owners really so confident in themselves that they are absolutely not afraid of competition?
It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If a salon has good advertising, experienced professionals and a full range of services, then it will always bring good profits (even at the initial stage).
But salon is different from salon. Nowadays even the most ordinary hairdressing salons call themselves “salons”, although, of course, the level is not the same. Therefore, you should not deceive customers with a proud sign.
If you are thinking about opening such an establishment, then first ask yourself a question. Who is the salon open for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services are provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then there is no need for a salon. We call the business the old fashioned way “hair salon”, otherwise it will scare away your potential clients. You can also divide salons into other categories, for example, animal salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.
Salon registration
Once the direction of the salon has been chosen, it’s time to think about registration. The best thing . in this case it will be 93.02.
To register a salon, the following documents are required.
- Business plan.
- Lease contract.
- Conclusions from the fire and sanitary services.
- Permission to carry out activities.
- Agreement for the removal of waste materials (in this case, hair).
- Agreement on maintenance with the housing office.
- Certificate of conformity.
- Medical records for all employees.
Depending on the region, the package of documents may be supplemented.
Please note that you need to remember that some areas of the beauty salon activity must be licensed. Get a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve violation of the skin.
How to open a beauty salon from scratch?
Premises for a beauty salon
First you need to think about where to carry out this activity. That is, what kind of room will be needed for this. It can be of any size, but most likely you will not own it. There are two ways: either rent the premises or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate worth it nowadays big money. Therefore, most will have to be content with renting space for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.
The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. Definitely needed in the salon utility room, bathroom, sinks. If the plumbing is not installed, be sure to agree with the landlord about installing it.
Purchase of equipment and furniture
To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (sample list):
- mirrors,
- tables for hairdressers,
- manicure table,
- reception desk,
- barber chairs,
- cabinets and bedside tables.
Recruitment
For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. All tests of the skill of "recruits" must be carried out only by a qualified specialist in this field. Under no circumstances should you draw any conclusions during an oral interview. Note that it is better to immediately combine an oral interview with practice. During interviews with foremen, it is necessary to evaluate not only their level and work experience, but also their behavior and sociability.
Calculating employee wages is also a simple matter. Usually the master receives percentage of work done. If an employee is just beginning to gain experience in this field (trainee), then he is given a fixed salary.
You can search for employees different ways: through advertisements, employment exchange, in educational institutions, through friends and the Internet.
Description of the activities of the beauty salon
A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you immediately dump the entire arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.
In addition, when choosing a set of services, you need to rely on the category of clients that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.
We offer a small list of beauty salon services: 
- SPA treatments,
- mesotherapy,
- figure correction programs,
- cleansing the face and nose,
- manicure and pedicure,
- thalassotherapy,
- solarium,
- massage, etc.
If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, doing afro braiding, piercing, curling and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.
Financial plan: how much does it cost to open a beauty salon?
The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon opened from scratch, you will need about 400,000 rubles. This is a more realistic cost of such pleasure.
The sources of profit in this case are all employees. It is best if they receive their salary as a percentage of their work. Then they will not be included in the initial costs of opening a salon. After all, if there are no clients at the initial stage, then a fixed fee for labor may become an unplanned expense item.
It’s more difficult with sources of expenses, because there will be much more of them. These are expenses for renting premises, salaries, utilities, garbage removal, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when making calculations, because then you won’t have to expect unforeseen troubles.
Approximate calculations
- from 1 hairdresser - 40,000 rubles. per month (this is minus the master’s salary);
- from 1 manicurist - 30,000 rubles. per month;
- if we have two hairdressers and a manicurist, then the total profit for the month will be 110,000 rubles.
- rent - 20,000 rubles;
- utility bills - 5,000 rubles;
- garbage removal - 3,000 rubles;
- purchase of consumables - 10,000 rubles;
- alarm (security) - 15,000 rubles;
- telephone conversations - 3,000 rubles;
- advertising - 5,000 rubles.
Total: expenses amount to 61,000 rubles.
110,000 - 61,000 = 49,000 rubles. net profit from one salon per month.
Business selling dresses for brides and other wedding services:
Beauty salon payback
To decide whether it is profitable to open a beauty salon, you need to make average calculations of the salon’s profit. Of course, in different period Over time, income may vary. For example, on holidays there is more profit, but during the holiday period it may be completely zero.
Experts recommend this formula for calculating profits. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee’s salary from this and get a profit from this category of craftsmen for the month. In order to obtain net income, it is necessary to subtract the costs of rent, materials, etc. from the resulting amount.
As a rule, the average salon pays off in one to two years; in rare cases, the payback period may be shorter.
If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay for itself in 10 months. Why 10 months and not 8 months? It's simple. We take into account how much more money we will have to spend on initial expenses in the form of renovation of the premises, and also subtract from the net income a certain amount that we will spend on ourselves every month.
Beauty salon advertising
Advertising of salons should be highlighted as a separate item, because this is usually where all novice salon owners stumble. Just a sign is not enough here. After all, modern salons are so diverse in their services that just by the sign “Beauty Salon” it is completely unclear whether they are offering a service that we have been looking for for a long time, or whether they are just doing a haircut here.
Outdoor advertising
These could be billboards. But a shield is an expensive proposition, especially for large cities. Therefore, in our advertising the main thing will not be its size, but information. Outdoor advertising must attract attention with its unusualness - it does not need to be done like everyone else.
Advertising in periodicals
Advertising in newspapers and magazines still bears fruit; one should not treat it with disdain. But you shouldn’t advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.
TV and radio advertising
Internet advertising
A very popular method now. You can advertise your salon everywhere: on forums, in groups, on social media. networks. However, it will be most effective if you make your own website or start a blog.
Active advertising
Active advertising is now called advertising that specifically encourages visitors to visit you. This could be flyers that you hand out on the street, or even a person with a bullhorn shouting information about promotions. Very good way. But it is not recommended to hire a special person for this. 
In addition, the salon owner himself should not be involved in active advertising. An owner running down the street with leaflets (even at the opening stage) will be doing his business bad reputation. It is best to send masters one by one to advertise the salon, especially those who currently have no clients.
A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, and on the other hand, it is a document to justify investments. It is necessary for the purposeful activities of any enterprise, as a means of self-realization, and is indispensable when establishing contracts with partners and creditors. It should reveal the essence of entrepreneurial actions, a description of the enterprise, its actions on the market, its organization, as well as the conditions under which the entrepreneur is successful.
Target course work: develop skills and abilities in business planning.
Objectives of the course work: justification of your own business idea, calculation of costs for the implementation of the idea, marketing justification and determination of market capacity, determination of business profitability and break-even point.
For many private enterprises, including this enterprise this topic is relevant because This plays a big role for this enterprise in the industry in which it is going to engage. And today this topic is in first place because without planning there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and ultimately to its closure.
The essence of this topic is that without planning, an organization will not exist for a long time, that such an organization closes its prospects for the future with all this, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of output and for searching for the industry that will be more profitable in a certain period.
Summary
The goal of the project is to open a beauty salon located at: Perm region, Tchaikovsky, Sovetskaya str. 37. The salon is designed to provide beauty services to residents of the city and surrounding areas.
The organizational and legal form of business is individual entrepreneurship.
The project is being implemented by an individual entrepreneur.
The salon's activities are aimed at meeting the appearance care needs of people of any age and regardless of income level.
Funds for the purchase of equipment and materials are provided by the individual entrepreneur.
Main competitors: Beauty salon “Chocolate”, “Kalinka style”, “Style”, “Sakura”.
The premises for the salon's activities are rented.
At the planned workload:
Total cost – 959,658 rubles;
Sales revenue excluding VAT – RUB 1,343,521;
Net business income – RUB 328,307;
Profitability of enterprise services – 34%;
Break-even point – 4550 services.
1 Business rationale
Beauty salon "Aphrodite" individual entrepreneur
Chepkasova E.V. is located at the address: Perm region, Tchaikovsky, st. Sovetskaya 37
The essence of the business is to provide services to the population different types caring for appearance and making a profit.
Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this establishment.
It is known that 80% of people lead an incorrect lifestyle, do not comply with the work and rest schedule, and pay little attention appearance. If you modern man If you are overloaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.
Competently done work by professionals will give you a chance to feel more modern and in step with fashion.
At the moment, there are several beauty salons in the city of Tchaikovsky; the Aphrodite salon will provide a wide range of services for both young and elderly people. The program includes a specialist home call. A system of discounts will be organized for regular customers and pensioners.
The services provided in the Aphrodite beauty salon will be the following types services:
Figure 1 – Types of services
1 Different kinds services:
Manicure – The unique restorative and moisturizing effect of a hot manicure can be compared with the effect of paraffin therapy, but, unlike paraffin therapy, a hot manicure has no contraindications. As you know, people with damaged skin on their hands, which has microtraumas, cracks or pimples, should not use hot paraffin baths, but warm cream or oil baths can and even should be used in such cases.
Pedicure – For these procedures, the most modern cosmetics containing natural ingredients are used - thermal water, mud, algae, plant extracts.
To relax the feet and prepare them for the main pedicure procedure, use hydromassage baths With sea salts. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinding machine, which painlessly and effectively removes corns and calluses, and also perfectly smoothes the surface of the nails. After treatment with a grinding machine, a special composition is applied to the skin of the feet to prevent the appearance of new calluses.
The use of fruit acids helps soften the skin of the feet and heels. Large and small scrubs are successfully used to clean feet.
Nail extension is the artificial lengthening of the nail using special materials, which not only lengthen the nail, but also strengthen its structure.
First real fact about nail extensions with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extensions using tips - artificial nails glued on to natural ones), and even if it breathes (in the case of forms that are only attached to the tip of the nail), it is not enough.
The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extensions, the occurrence of fungi and bacteria between natural and artificial nails is excluded.
Well, the third real fact about nail extensions with gel, acrylic or silk is that when using high-quality acrylic or gel materials, which do not contain methyl methacrylate (MMA), nail extensions are an absolutely safe procedure for a woman’s health.
Eyelash extensions – the specialist uses special tweezers to glue artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same thing, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First the master, using special means should remove your makeup and at the same time degrease the skin of your eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.
Eyebrow correction - hair removal a certain form. First, the master disinfects the client’s eyebrows and tweezers for work. Next, hair removal occurs (if necessary, haircut) according to the form chosen by the client. After this procedure, you need to lubricate your eyebrows with moisturizer. Eyebrow correction should be done 1 or 2 times a week as the hairs grow.
Eyebrow tinting is a change in eyebrow color (the color is chosen by the client). This procedure lasts no more than 15 minutes. Paint according to the shape of the eyebrows is applied to the initially prepared eyebrows. Then, after 5-15 minutes, wash off and lubricate with moisturizer. Painting defects are washed off with a special liquid.
Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, a nail design with a floral pattern will be good in summer and spring, and snow-white sparkles and holographic glitter are more suitable than ever for a New Year's party. There are many types of nail designs, such as glitter designs, brush and paint designs, 3D designs, acrylic, helium, aquarium designs, sand designs, designs with dried flowers, feathers, artificial elements.
Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give off its heat. Paraffin allows you to warm up the skin underneath by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetical tools, which were applied under paraffin, in a larger volume and at a higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, to moisturize and soften the skin.
Paraffin therapy can relieve swelling, improve microcirculation of the skin, help in the disappearance of bruises, slow down the aging process of the skin, and give the skin additional hydration and nutrition.
2 Consultations of highly qualified specialists.
3 Call a specialist to your home.
Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty Salon “Chocolate”, “Kalinka Style”, “Style”, “Sakura”.