Instructions
The polish/gel hybrid has many advantages. The product is highly durable. When applied correctly, it lasts up to 3 weeks without scuffing, cracking or chipping. All this time the varnish does not lose its shine. Gel polish gives strength to brittle nails and is suitable for both manicure and pedicure.
An important point for those with sensitive nails is the absence of components harmful to health. The products do not contain toluene, dibutyl phthalate, or its resins. When applying and removing gel polish, nails are not cut off. Manicure can be done constantly; the product does not interfere with the normal growth and renewal of nails.
The advantages include ease of application. You can get a manicure done at a salon or on your own. It is important to purchase everything you need: a protective base for varnish, colored varnish, a protective topcoat, as well as a powerful salon-grade UV lamp. You can remove the product with a branded liquid, but a regular nail polish remover that contains or does not contain acetone will also work.
The first lines of gel polishes had a limited color range of classic shades. Today, in the family of combined varnishes you can find original fashionable colors: blue, green, purple. In addition, gel polishes mix well with each other. Please note that you can only mix products from the same brand.
The disadvantages of gel polish include the need for careful treatment of nails before coating. The product does not adhere well to plates that are too greasy, ribbed or uneven. You need to polish your nails, removing all the unevenness, and then degrease the plates with a special compound.
Gel polishes are quite difficult to remove. You won’t be able to wipe off the coating with one swipe of a cotton pad. You will have to make a kind of compress from tampons soaked in nail polish remover, and after softening, scrape off the coating with a wooden or plastic stick. The whole process will take at least an hour.
The product must be applied in several stages. First, give the nail the desired shape and length, remove the cuticle. Sand the plate with a polishing stone and wipe with a cloth soaked in nail polish remover. Then apply a layer of transparent protective base and dry it under a UV lamp.
Apply the color coat carefully. The gel polish lays down in an even glossy layer, spreading well over the nail. Accidental drips can be quickly removed with a cotton swab dipped in nail polish remover. Dry the varnish under the lamp. Apply a special fixing coating on top and also secure it under the lamp. Take your time, the manicure should be done carefully. To ensure the varnish is completely dry, dry each layer for at least 2 minutes.
The history of manicure goes back several decades, but a real breakthrough in it happened relatively recently. The year 2010 was marked by an innovative invention patented by a professional American brandCND- the appearance of shellac. In fact, it was a hybrid of the color coating familiar to beauties, but thanks to innovative components and special application technology, shellac lasted many times longer, which caused well-deserved delight in every girl. Nowadays we can often hear the word “shellac”, “shelac” or even “shilac” used in relation to gel nail polish, implying long-term coverage. Also, people often use the words gel polish and shellac interchangeably. What is the difference and does it really exist? Let's figure it out with the expertsProstoNail.
Is shellac the same as gel polish? Or is there a difference?
In the modern world, manicure is just the minimum necessary to give the impression of a well-groomed and neat girl. And before, by the condition of your hands, you could even determine whether the person in front of you was an aristocrat or an ordinary commoner. With the advent of decorative colored varnish, one can now draw another conclusion from nails - about the taste and even the character of their owner.
It should be noted that the history of the invention of the first varnish goes back to ancient historical times. Then in China they began to produce a unique mixture that was applied to the hands of geisha. In fact, it got the wonderful name varnish, which literally means “100,000.” Lacquer was extracted by purifying the resinous secretions of insects back in the Ming Dynasty. During the reign of Catherine de Medici, wearing nail polish was considered vulgar and shameful, for which a woman could even be accused of witchcraft. And the world's first water-soluble form of varnish was invented by Charles Revson, now the founder of Revlon, in the 1930s. This revolutionized the world of fashion and personal care, radically changing all the previously existing principles.
To be fair, we note that the first varnish was not very durable. Its lifespan was at most several hours, and after that the coating unsightly chipped, exposing the nail plates. In 1927, Max Factor began mass distribution of varnish, bottled in miniature bottles. And in 1929, the first varnish with the aroma of perfume appeared. The year 1932 is marked by the fact that any decorative coating becomes truly colorful, the palette is replenished with many of the most intricate shades. In 1938, a base for varnish was invented, and in 1949, the so-called “drying” was invented. 1978 - the triumph of Mr. Orly, who invented the universal one. 2010 is the year that made another breakthrough, and all due to the appearance of a durable gel coating known as Shellac.
Today there is a wide variety of manufacturers and brands. In the Naomi online store you can find high-quality and original gel polish at reasonable prices and with fast delivery.
Dig deeper - what is gel polish made of?
Let's take a closer look at all the components of such a familiar varnish to understand - is it worth overpaying just for the brand?
| Ingredient | Functions |
|---|---|
| Polymers | Varnish base. The durability of the coating directly depends on their quality. Essentially, these are the same resins that form a super-strong glossy film |
| TSF | A synthetic type of polymer that determines the degree of adhesion of the varnish directly to the nail plate. Should not contain formaldehyde |
| Solvents | Carriers of all varnish ingredients. It is a mistake to assume that hardening of the coating occurs due to polymerization. It’s just that during this process some of the solvents evaporate, which leads to hardening |
| Ethyl acetate | One of the types of chemically modified alcohol. Responsible for the rate of hardening |
| Plasticizers | They give the varnish strength and elasticity, which allows the varnish not to chip even when bending the plates |
| Butyl acetate | One of the components responsible for the degree of fluidity of the coating. Thanks to its presence, you have the opportunity to evenly distribute the varnish over the entire surface of the nails and layer it |
| Nitrocellulose | A very dangerous component due to its literally explosive features. It is this that provides the bright, shiny film for which high-quality gel polishes are so famous. |
| Pigments | Fine particles that give the varnish a unique shade. The color saturation depends on their quantity. The most famous pigments: D&C Red, D&C Blue, titanium dioxide and D&C Yellow |
| Mica | You will definitely come across this component if you take a close look at the composition of pearlescent varnishes. It is he who is responsible for the glamorous shimmer |
| Silicates | Prevents “settling” of pigments and controls the consistency of the varnish |
| Lemon acid | Used as a stabilizing agent |
| Titanium dioxide | A pigment that forms a classic snow-white color. It is found in almost every polish to highlight other shades. |
| Camphor | Plasticizer of natural origin. Gradually being phased out due to its allergenicity |
| Isopropyl alcohol | Its primary task is to neutralize nitrocellulose, its secondary task is to destroy bacteria |
As you can see, one bottle of gel polish contains the work of thousands of specialists. And the quality of your future manicure directly depends on the quality of all components.
It is important to know what you should pay attention to when choosing gel polish
The name “gel polish” alone speaks for itself - it is a hybrid of a modeling ultra-strong gel used for extensions, as well as a classic pigmented varnish designed to effectively decorate our nails. Each varnish is capable of polymerizing, that is, transitioning from a liquid to a solid state. This happens under the influence of a special lamp, which you should acquire before starting your career in nail service or for home use. Because of this, there are several types of gel varnishes:
- UV/ LED- universal gel varnishes, polymerize under the influence of UV waves with a length of 350-400 nm. To fix such compositions, you can use all types of drying lamps;
- UV- polymerization takes place under the influence of UV waves in the short and medium range of 280-370 nm. Fixes well in fluorescent and CCFL lamps. LEDs harden unevenly or not at all;
- LED- compositions adapted to rapid polymerization under LED lamps. Polymerizes under UV waves 380-400 nm. They harden quickly, within 30-60 seconds, in LED lamps. In fluorescent and CCFL lamps, such gel polishes take much longer to polymerize, from 2 to 8 minutes.
The range of decorative coatings for manicure is very, very extensive and even a professional can get confused in it. To completely dot the i’s, we suggest that you always have an informative “cheat sheet” from ProstoNail on hand. So, depending on the application method, there are also several types of varnishes:
- single-phase. The combined composition of these products makes it possible not to use additional top and base, since they are already part of the formula. You simply apply the varnish in one or several layers and cure it under a lamp;
- two-phase. These products combine the basic properties of a colored coating with a top or base. Consequently, you only add one missing link to your arsenal;
- three-phase. Perhaps the most common type of gel polishes used at work and at home. Such paints require additional application of a base, then the varnish itself, and then a finishing top with a glossy or matte effect.
Of course, it is logical to assume that the most practical type of varnish is bottles with single-phase contents, but, in fairness, we note their high cost per 1 ml of liquid.
Well, we have figured out all the nuances of choosing gel polishes, all that’s left is to decide on the desired effect on the nails:
- neon. Disco option for brave beauties. These polishes will literally light up your night at the club;
- matte. a real find for those who want to emphasize the depth and richness of a plain manicure;
- cat's eye. The “” effect is trendy and relevant for those who want to emphasize their predatory nature and impeccable taste;
- thermovarnishes. Representatives of this category change their color under the influence of temperature, which is a very entertaining sight;
- stained glass. Stained glass varnishes are recommended for use in “aquarium” or “” designs due to the lack of pigmentation;
- craquelure. Varnishes that create artistic cracks when cured;
- . We especially love the category of gel polishes that create a metallic style;
- chameleon. This coating can change its color depending on the time of day or type of lighting. A definite plus is the variability of such a manicure.
Generation difference - what to choose shellac or gel polish?
Shellac is just a brand of gel polish. Shellac, Kodi, Naomi, etc. are all types of gel polishes. An example is the Pampers brand, which is now used to call all diapers in a row; the same thing happened with the famous shellac. Like Coca-Cola and Pepsi, these two types of polishes are almost the same. Both of them react to UV rays and last on the nails for about two weeks. From this it follows that Shellac is a product created by the CND company, the name of which has become a household name. Shellac was the first to begin mass production of gel coatings, which are dried using a special lamp. The only difference between Shellac and regular gel polish is that it uses a "Power Polish" formula, which is a mixture of UV and regular nail polish. Unlike other gel polishes, which noticeably thicken the nail, shellac looks a little thinner. The process of removing shellac is also slightly different - it comes off noticeably faster, with virtually no damage to the nail plate.
Due to the confusion of concepts, many girls do not see the fundamental difference between gel polish of any other brand and shellac from Creative Nail Design. And in vain, because it undoubtedly exists. The main difference between shellac is the hypoallergenic nature of its formula, created on the basis of natural, non-toxic components. Having passed many laboratory tests, shellac has proven its safety, which is especially important for girls with increased sensitivity of the epidermis.
Well, let’s finally weigh the pros and cons of the now so popular gel manicure?
Shellac advantages:
- made on the basis of natural ingredients, making it hypoallergenic;
- features luxurious pigmentation with high saturation of pure color;
- does not create difficulties in work: it is easily and evenly distributed, and polymerizes just as quickly;
- does not involve the use of an acid primer, so it dries out the nail plates less;
- shellac strengthens brittle nails, which allows them to grow to the desired length;
- The coating has excellent durability. Especially neat girls can wear shellac manicure without chipping for up to 3 weeks;
- ease of removing shellac without the hated, nail-injuring foil, but only with the help of a special remover.
Disadvantages of Shellac:
- Shellac coating, like an iPhone, is very expensive to maintain. For example, in order to polymerize the coating, you need to use a special expensive lamp, and in order to remove it, you need a low-budget remover.
Advantages of gel varnishes:
- low-cost varnishes, which does not affect their quality;
- a huge palette of shades, which allows you to play with textures, saturation and various effects;
- do not lubricate, as they have a shortened polymerization period under UF/LED radiation;
- convenience and ease of use, which makes gel manicure accessible even for home use;
Disadvantages of gel polishes:
- Before applying the gel coating, you must prepare your nails by first soaking the plates with a harmful acid-free primer;
- the process of removing a gel manicure is also very traumatic for the nails, which causes them to become brittle and thin later;
- inexpensive varnishes can become bald when applied due to a lack of pigment or too thin consistency;
- regular gel polish can provoke an allergic reaction on sensitive nail plates.
Gel polish is a hybrid of varnish and gel that combines the advantages of varnishes (ease of use, shine and variety of shades) and modeling gels (smell-free, dries quickly, lasts a long time). At the same time, the gel polish does not contain a number of substances that are quite harmful to the nail plate.
The only negative is that a manicure using gel polish is very difficult to do at home on your own. It is better to contact a specialist, because gel polish coating requires a special application technology. The procedure involves three components: a base for gel polish, the gel polish itself and a fixative.
How to use gel polish
1. First, you need to process the nail plate, give it the desired shape and length. There is no need to file the nail, as, for example, when doing extensions.
3. A base is applied to the nails, which is dried under a special UV lamp (from 10 seconds to 1 
minutes).
5. A fixative is applied on top of the last layer of gel polish, which should cover all layers of varnish and seal the end of the nail. The fixative also polymerizes within 2 minutes.
6. Use a sponge and a special liquid to remove the sticky layer.
The entire procedure of applying gel polish lasts about an hour. If desired, nail plates can be pre-treated with special oils to provide additional nutrition to the nail. And gel polish is removed quite simply and quickly: a special gel polish remover is applied to the nail plate, a sponge and foil are wrapped around the finger and left for 5-10 minutes. Under the influence of the dissolving liquid, the varnish disintegrates and is easily removed from the nail.
Benefits of gel polish
Gel polish has a number of undeniable advantages:
The application of gel polish does not require preliminary filing of the nail, therefore, the nail is not injured;
Gel polish is easily applied with a brush, dries in a matter of minutes, and final hardening occurs only under the influence of a special lamp, so it is possible to correct the result at any time;
Gel polish does not smudge, does not chip, does not leave streaks and does not weigh down the nail;
Gel polish does not lose its original appearance for about two weeks;
Easy to remove without harming the nail.
Disadvantages and controversial points
With all its undeniable advantages, gel polish also has a number of contraindications. For example, 
Gel polish coating is contraindicated in the presence of diseases of the nail plate, as well as for thin and brittle nails. Use gel polish with caution on thin and sensitive skin around the nails. You should also not exclude rare but possible allergic reactions to the components of gel polish or coating remover.
There is also no clear answer as to whether gel polish is harmless for the nail plate, such as nail extensions. On the one hand, gel polish contains the same polymer compounds as modeling gels. Of course, their concentration is lower, but they also act more aggressively in order to harden faster. The substances in the gel polish penetrate deeply and promote a reliable connection of the coating with the natural nail. And only a professional master, in this case, can control the process of applying and removing gel polish so that no harm is done to the nail plate. You should not wear gel polish for more than two weeks, even if it seems that the polish still looks decent. Over time, the coating only eats into the nail more strongly, and therefore it will be more difficult to remove the gel polish later, and damage to the nail plate cannot be avoided.
And yet, despite the fact that gel polish coating does not require special care, it is worth following a few rules when handling a new manicure. In the first 48 hours after the procedure, prolonged contact with warm water should be avoided. At this time, the polymerization process is not yet completed; the molecules remain in motion. And, despite the fact that the fixative makes the coating resistant to fruit acids, water and soft abrasives, it is better to wear rubber gloves when frequently exposed to chemicals. This will not only preserve the gel polish coating, but will also be beneficial for the skin in general.
What to choose: try a new product - gel polish or continue to use regular polish? You decide. In this comparison, gel polish has one advantage: it lasts longer. But application takes longer. So, decide for yourself.
Photo: positime.ru, krasota-nogtei.ru, www.profi-forex.org, www.creativenails.ru, eraanda.blogspot.com
Beautiful, well-groomed hands are a must for a modern woman. But in the bustle of days, it is difficult to find time for regular manicures, and even more so for frequent nail polish, since ordinary varnishes quickly chip.
A real find for women was the invention of gel polishes, which remain confidently on the nails for 2-3 weeks, without requiring adjustments.
At the same time, manicurists now have enormous scope for creativity; they can not only offer permanent coloring in one or two colors, but create various patterns, decorate nails with rhinestones and decorative elements. Nails become not only a bright extension of the fingers, but an object of art.
Gel polish is essentially a hybrid of regular nail polish and gel, which does not chip, does not smell and dries quickly under a lamp.
Wherein composition of gel polish does not include ingredients harmful to nails, of course, provided that it is not an unknown Chinese manufacturer from AliExpress.
Unlike, for example, extensions, the procedure for applying gel polishes is very quick, only 60-90 minutes and the manicure is ready for the next couple of weeks.
Manicure gel polish
Even with frequent contact with water, cleaning and any other “stress”, gel polishes retain their excellent appearance during the wearing process.
The coating simply gradually grows along with the nail plate. At the same time, the gel forms a strong frame that does not allow the nail to break.
Manicures with gel polishes are done not only on the hands, but also on the feet. Even if you wear shoes constantly, the coating does not peel off or chip.
The disadvantages include the need to use a special tool, namely a special lamp, base and top coat, primer, clinser and the gel polishes themselves.
On the other hand, all the tools are sold, and if you wish, you can study the application technology yourself or attend specialized courses and start doing manicures with gel polishes for yourself and your friends at home.
VIDEO ON THE TOPIC
- ease of application - gel polish has a convenient brush and does not dry out when applied directly,
- drying speed - on average, it takes two minutes to dry one layer,
- long-term wearing - does not peel off or chip, can only be removed with a special means,
- does not fade in the solarium or in the sun, which is why many girls do this manicure before their vacation,
- has a healing effect, strengthens the nail plate,
- safe, non-toxic.
A manicure coated with gel polish or Shellac allows you to save time: you do not need to wait for the polish to dry, avoiding movements for fear of smearing the nail polish. Now you don’t have to frequently repaint your nails and expose them to the aggressive effects of nail polish remover.
The revolutionary product will even allow your nails to grow well; due to their dense structure, the nail is well protected from damage and rarely breaks.
You will need to allocate 1-2 hours every two to three weeks and the nail artist will provide you with a long-lasting manicure.
If we talk about the procedure itself, each point is considered mandatory; if the actions are not followed, you should not count on high quality.
- Preparing the nail plate. At this stage, a dry manicure is performed, the cuticle and the free edge of the nail are processed, and at the end the plate is slightly buffed for good adhesion to the gel polish.
- The next step prepares your nails to adhere well to the gel polish. Primer and base are applied. These are very important steps that are necessary to create a strong bond between the nail plate and the gel.
- Applying gel polish - the number of layers depends on the density of the product, optimally two coats of color.
- The procedure is completed by applying the finishing layer and removing the sticky layer from it using a cleaner.
All layers are polymerized under a lamp for drying, special attention is paid to the finishing coat, which is made a little thicker, so it takes a little longer to dry.
Gel polish is removed with a special remover for Shellac and gel polish.
- First, you need to damage the surface of the top coat on the nails; a buff with a high abrasive or a file for natural nails can do this well. It is only necessary to slightly damage the top and the end, and not to cut off the floor covering.
- To avoid damaging the skin, you can coat the areas around the nail with a thick cream,
- Cotton pads are cut into quarters and dipped in solvent,
- The marigolds are wrapped in foil or the fleece is secured with a special clothespin,
- After 10-15 minutes (indicated on the bottle), the gel polish should be easily removed with a regular orange stick. The remaining coating is buffed.
VIDEO DESCRIPTION
The market offers a wide selection of both brands and distinct collections. Metallic, cat eye, pastel and deep colors, as well as many other different coating variations.
Which composition to choose
There are many reviews on the Internet, but the most popular are Shellac and Gelish.
The first one lasts on the nails for at least 14 days, the second for about 21 days, while Shellac is removed from the nail faster and easier than Gelish. But Gelish has a wider gel polish palette– more than two hundred shades.
32 shades are offered by Orly, which produces varnishes under the Gel FX brand. The durability of the coating guaranteed by the manufacturer is two weeks.
Jessica products are very popular, valued for their careful treatment of the nail and their rich palette of colors.
Gelac varnishes are produced by the manufacturer IBD; their range includes 12 bright and 12 classic shades.
Also on the market are products from EzFlow, Gelpolish, Gel-lacquer So Naturelly.
Bluesky gel polish
Bluesky gel polish paletteGel polish is a system that combines a varnish coating and the durability of a gel. To polymerize (dry) you need a UV or LED lamp. Gel polish is worn on nails for an average of 14 days, as over time the natural nail grows near the cuticle area. However, if desired, it can be worn longer. How is this coating different from gel?
Unlike gel, gel polish is considered a softer system, since it is easily removed with liquid, but if desired, it can be removed using sawdust.
Why did he become so popular?
Literally 5 years ago no one had heard of this varnish. With the advent of the gel polish system, the nail industry began to develop rapidly. All manufacturers have supported the boom of a new product in manicure - a hybrid of gel and nail polish, which is applied as simply as polish, but lasts and retains its gloss like a gel for 2-3 weeks - this is just every girl’s dream! Consumers quickly appreciated the advantages of a simple and beautiful coating: easy application, the ability to apply and remove at home, and the easiest possible removal of the material, unlike gel coating.
In addition, this is an excellent alternative to regular nail polish, you just need to dry the gel polish in a special lamp (from 30 seconds to 2 minutes), and no smeared varnish, you don’t need to wait for it to dry, and who, if not us girls, is well aware of the problem forever smudged varnish.
Is it harmful to use gel polish?
It is believed that nails become brittle after gel polish, but this is not true. Wearing gel polish does not affect the nail plate in any way; it becomes thinner and deteriorates only if the technology is violated, or the material is incorrectly applied and removed.
What are the advantages:
- Easy to apply, almost as easy as regular nail polish;
- wears like a gel (3-4 or more weeks);
- is much easier to remove than gel;
- can be removed with sawdust or liquid;
- lighter and more gentle material than extension gel;
- has a huge palette of colors and brands;
- has an amazing gloss that lasts throughout the entire wear;
- strengthens weak nails, prevents nail breakage and cracks;
- medicinal compounds (for example IBX) can be easily applied under gel polish, unlike varnish coatings;
- the coating will not smudge or deteriorate;
- You can easily remove it at home with a special liquid.
Types of systems: one, two or three stages.
Which system is better to choose?
The three-phase system is the most stable and is suitable for absolutely everyone.
The single-phase system is recommended for home use, however, due to the lack of a separate base and top coat, it is less durable and is not suitable for thin, brittle and weak nails - they will require strengthening with an Ibx treatment agent or strengthening with a rubber base. The single-phase system can be used with base and finish to increase wear time.
What to look for when choosing gel polish?
Many people wonder which gel polish is better? Which one should I choose so that it is safe and non-allergenic, durable and has a beautiful glossy shine?
Most existing colored varnishes meet all these criteria; the main thing is to carefully choose the finish and base.
Most manufacturers advise using base + color + top of the same brand, but this is not so important. You can use any color coating, it is important to choose the right base and top, then the wear will be long.
If you have strong and good nails, then additional strengthening is not required, which means you can choose any base. If you have thin, brittle, brittle nails, you need to pay special attention to the choice of base. It is better to choose rubber bases; they perfectly strengthen nails. You should not opt for the base + top 2 in 1, such a product will not provide strengthening.
It is also recommended to use a primer or for thin nails. They ensure adhesion of the coating to the natural nail, working as double-sided tape. But you shouldn’t use a primer from one brand and a base from another. The problem of base and primer compatibility is quite common; many people purchase an excellent base, but do not pay enough attention to the primer and choose the cheapest one, which is often not compatible with an expensive and high-quality product.
There are extremely universal bases, tops and primers (for example, Kodi, Irisk). They combine well with drugs from other brands and do not cause allergies.
The choice of top and base should be approached with special attention if you are going to make different designs, use sliders and stickers, and rhinestones. Then you should have several different tops in your arsenal. For example, to combine rhinestones and decor, it is better to use thick tops; you can also use a thick base, for example, Kodi. It holds any designs and stickers perfectly. You apply the base to the design, and then simply cover it with a top coat. Also, many designs require the use of a non-stick topcoat.
It is better to select products for gel polish as carefully as possible and not skimp on their choice. There are a lot of very cheap primers from unknown brands. It is better to take a primer that is more expensive, but from a well-known and high-quality brand, since the largest percentage of allergic reactions arise precisely from the use of low-quality primers and liquids.
Maceration.
When soaking, we file down the surface of the coating, namely the top, (approximately 80/100 grit), apply it soaked in gel polish remover, and cover it with foil. Within 15-20 minutes, the liquid dissolves the coating, after which we remove the remaining coating, removing it with a soft orange stick. You should not immediately use iron pushers - they can damage the nail plate, since beginners often cannot distinguish where the base layer ends and the natural nail begins.
Sawdust.
When filing, you can use a rough file, but completely cutting off the coating from the nail will be quite problematic and time-consuming, so many masters file the coating down to the base, leaving it on the nail (You file off the color as soon as a translucent coating becomes visible from under the color - this is the base, there is no need to cut it down). Next, the base coating must be soaked using the same technology. This saves time and does not injure the native nail with sawdust.
There is also a method for removing gel polish completely with sawdust - removal is done using. This method is performed only by professionals with extensive experience and requires special training, since it is easiest for them to damage the nail plate.
How to choose an online gel polish store?
Of course, each person chooses exactly the online store that he likes and meets his personal needs, however, there is a set of factors that are worth paying attention to when choosing any online store, even not in the nail industry.
What to pay attention to:
- Availability of certificates.
- Quality assurance and customer support.
- Partial redemption.
- Keeping track of trends and new products.
- Taking care of clients.