How to open a flower shop. How to make money on flowers - where to start and several implementation options

The idea of ​​​​opening your own business, probably visited every person. And the flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the size of the starting capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Sole proprietorship will suit you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need a cash register. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, and with proper care, they can be stored for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and accordingly, profit, can always be raised to a new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

Selling flowers is a fairly popular activity. However, not everyone who tried to do this interesting business got the desired result. Is it so profitable? And how to competently organize the work of your own flower shop so that it makes a profit, not a loss?

Flower shop - it's profitable!

Flowers are a commodity that is in great demand. According to statistics, their sales in Russia in 2012 amounted to more than $4 billion. And this is quite a large amount. Basically, imported products are sold. The average markup in the store ranges from 100 to 300%.

Of course, it is worth considering the possible risks. After all, every business faces this. But the flower shop is a special business. The risks here are quite high. Flowers are a very capricious and fastidious commodity. Weather changes, careless handling, various force majeure - all this can lead to their damage and significant financial losses.

Another enemy of flower shop products is time. After all, its shelf life is very short, and no one will buy sluggish flowers. If you want to open such a store, then you will have to work very organized and efficient. And in this case, your efforts will pay off, and the flower shop will become profitable.

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How to open a flower shop and organize its work

Before you open your flower business, analyze the market.

Choosing the location of a retail outlet is a very important decision that needs to be made slowly and wisely. Choose a place where there will always be large flows of people. This may be the area next to a major metro station in the city center or the intersection of crowded streets near any entertainment facilities, office centers, etc. It is desirable that the place be easily accessible to both motorists and pedestrians. An additional advantage will be the opportunity to open a retail outlet next to the civil registry office. Weddings take place every day, and thanks to this, the number of your customers will constantly grow.

In addition to the location, you will need to choose a room. The size of an average flower shop is about 30 square meters. m. This is if you want to sell not only flowers, but also related products (pots, fertilizers, etc.). If you do not have such an opportunity, then you can open a flower pavilion and limit yourself to 5-8 square meters. m.

As with starting any business, you need to register it. One of the most popular ways is to register as a sole trader. Choose the desired taxation system and prepare the necessary documents for registration. In addition to the standard package, you will need permission from the sanitary and epidemiological station and a medical examination of the staff.

Be responsible in recruiting staff. Do not hire people who are far from the flower business. Looking for good florists. It is desirable if they can not only show a document confirming the relevant education, but also have sufficient experience as florists. Your employees should not only be able to take care of products, compose flower arrangements, but also competently advise customers. If you plan to carry out flower delivery in addition to traditional sales, then you should take care of the staff who will deal with this. Choose responsible and polite couriers. As mentioned above, all your employees must undergo a medical examination. Therefore, you should not hire people who have any problems with documents.

In order for you to need to find suppliers. It is better if there are several of them, because working with only one is very risky. Any unforeseen circumstances may arise, and you will have to "slow down" your business. Carefully inspect the products of potential suppliers. It must be fresh and without any flaws.

Before you open a store, consider the range of products. Do not immediately focus on too expensive and unusual types of flowers. To start, choose the most popular products, and then replenish them, keeping an eye on fluctuations in demand. Do not buy too large quantities, even if it is the most common item. After all, the average shelf life of flower products is about 20 days, and it is rather difficult to immediately calculate sales volumes.

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Equipment and decoration of a flower shop

Don't skimp on equipment for your store. Despite the fact that initially it will cost you a pretty penny, in the future the investment will pay off. Lighting plays a special role. Consult with experts about which lamps are best to choose. Flowers perceive light differently than humans, and a certain range of radiation is useful for them. In addition, different types of flowers prefer different temperatures. Therefore, it makes sense to install local heat sources.

An important element is the climatic equipment and ventilation. The room must not be too cold or too hot. This can sadly affect the safety of your products. Make sure that the equipment can cope with adjusting the optimum level of humidity. Do not forget to purchase a refrigerator for flowers. It will be hard for you to do without it. You can not buy too large for a start and limit yourself to medium dimensions. If your room is small, then place the refrigerator as a showcase. So you save space.

Have a desire to start a business? Unfortunately, no decision has yet been made regarding the specifics of the case. Then why not do flowers? This product is considered to be in demand in any part of the country and the world as a whole. Especially its value increases during the holidays. Sometimes the markup reaches 300%.

And to everything else, we can say with confidence that a more pleasant environment and atmosphere cannot be found. In addition, you will not need to spend money on interior design. This business is suitable for both true entrepreneurs and aesthetes.

In fact, the flower business is not so simple. But do not immediately talk about sad things. Initially, it is worth focusing on life-affirming figures. According to recent studies, Russian experts have revealed that the capacity of the flower business in the country is about 1.5 million dollars a year.

But what can we say about experts, enough of a banal visit to the nearest market. This is especially true for holidays. Then it is indeed clear that flowers are as much a commodity as consumer food. But this product is also perishable. For this reason, the first and several subsequent batches should be purchased in limited quantities.

How to open?

Where to begin?

Young entrepreneurs, when opening a flower business, should start with completing all the necessary documentation, obtaining legal status, etc. A flower business can be run by both an individual entrepreneur and a legal entity (if convenient, you can open an LLC).

Design and documentation

This type of business does not require additional permits, it is enough:

1. register a company
2. find a room and conclude a contract (lease or sale)
3. draw up contracts with suppliers
4. find employees and arrange contractual relations with them

Terms and Conditions

Then it is worth taking care of the equipment of the premises and the organization of the necessary conditions for the development of the business.

It is especially necessary to take care of purchasing high-quality equipment that will provide a stable microclimate all year round, without it the flowers will die instantly, and then the business will not generate income. As a result, it will burn out.

In order to prevent various state organizations from convicting an entrepreneur of selling low-quality products, in this case, flowers, it will be necessary to keep the relevant certificates supplied with flowers and receipt and expenditure documentation.

Of the features of the business, you must always remember the short life span of cut flowers and the need to water, feed potted plants, and other care.

After the premises have been selected and equipped, and the issue of finding qualified personnel has been resolved, it will be possible to start buying flowers.

Where to buy flowers?

For bulk purchases, the appropriate bases are best suited.

In the event that an entrepreneur wants to get the maximum profit, you should pay attention to flower farms.

How to organize?

Business organization is important. A businessman must understand that without managerial skills and without experience, it will not be so easy to break through the crowd of competitors.

Range

It is worth taking care of the range of products sold. The more diverse it is, the more clients of various categories will use the services of a particular entrepreneur.

• cut flowers, bouquets provide the main profit segment
• Natural flowers
• exotic plants
• accessories
• fertilizer

The list is quite extensive.

Types and formats

If you follow the legal norms and love your work, you can reach unrealistic heights. A businessman who starts with a small flower tent, with good work and advertising, can grow into a large flower shop.

• a flower tent will serve as an excellent start with a deficit budget when organizing a business, as well as an additional source of income when expanding
• a flower shop is a rather financially intensive undertaking, but with the right approach it will give a good profit
• online store. Today it is very profitable to use the Internet. It allows you to save a lot on rent. After all, in fact, you will have to pay only for warehouse departments. Yes, and people who prefer online shopping become real every year more and more. This format is great to combine with a regular store - always at hand and in plain sight, plus you can easily sell a rejected order.

Staff

It is necessary to take care of the experience of employees. Only competent florists with imagination should be hired. Much in trading depends on the form. Bouquets should be varied and interesting. There must be a desire to buy them.

How to develop?

In order for a business to develop well, it is necessary to carefully approach the choice of territory. The place where entrepreneurial activity will begin (visited, diverse contingent of consumers, etc.). A good place is 50% success.

Advertising

- the engine of trade. This judgment is true for any commercial and industrial organizations. In order for the consumer to reach for exactly “your” product, you need to make every effort. A good reputation, like advertising, is not given just like that.

• At the first stage - for discounts.
• At the second stage - the printing of "flyers" and advertising in the city.
• In the third stage, the entrepreneur will need to take care of the expansion. Opening more outlets and, of course, about various kinds of coupons. Coupons are systems that provide potential customers with a huge variety of discounts on entrepreneurs' products. Naturally, the latter first conclude an agreement with the company providing the service.

Range expansion

Also, do not forget that stability is, of course, good and honorable, but in order to replenish the client base, you will have to constantly expand the range of products sold.

Plus, you should approach the issue of development creatively:

• Offer home delivery of bouquets;
• Open a service - decorating celebrations and banquets with flowers;
• Install "flower machines".

How to sell flowers?

To sell flowers profitably, you must adhere to several important rules:

• First, demand creates supply. With each subsequent purchase, you should think about what holidays are “hanging on the nose”. For example, if September 1 is ahead, then it is worth buying more mimosa, daisies and roses, which are so loved by teachers.
• Secondly, we should not forget about seasonality. At the initial stages, novice entrepreneurs sell their goods at best at the indoor flower market. But the nature is such that it requires appropriate conditions for the maintenance and care of the goods from businessmen. You will need to buy chambers designed to maintain the required temperature level.
• Thirdly, when selling flowers, you should take care of a good attitude towards the buyer. After all, in order for the client base to constantly increase, you need to be able to keep the client. In this case, leverage is considered to be a good attitude and a quality product.

Business plan

A preliminary business plan for establishing your own flower business involves going through several stages:

• The first step is the premises - 10,000 -30,000 rubles per month.
• The second step is the purchase or rental of equipment -35,000 - 55,000 rubles.
• The third step is the payment of taxes - 6,000 rubles.
• Hiring and remuneration of employees - 25,000 - 40,000 rubles.

You should also take into account the monthly cost of purchasing flowers in the amount of 40,000 - 60,000 rubles.

• The average income level is 70,000 - 90,000 rubles.

These calculations are provided in accordance with monthly expenses and monthly income.

Video

It turns out that even such a perishable product as flowers can be a very profitable business. The main thing to remember is the focus on the consumer and the constant search for new ways of development. If the business does not develop, then soon it will be absorbed by more active and stronger competitors.

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring a good income with a small initial cost?

One of the types of entrepreneurial activity that meets these requirements is. In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower shop

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about prices for flowers, assortment, consumer demand, location of flower pavilions.

2. Estimate the amount of start-up capital. Before opening a flower stall, you need to decide how much money you can invest in your business. It depends on the size of the sales area, the volume of purchased flowers for sale, the availability of any additional services in your kiosk (for example, the preparation of wedding bouquets or exclusive bouquets from florists to order).

3. Legal registration of documents. To open a flower kiosk, the following package of documents is required:

• certificate of registration as an individual entrepreneur (IP). If you are planning to open a small flower shop, then there is no need to register a legal entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a limited liability company (LLC): low cost of registration, the ability to fully manage one’s own business, short-term paperwork, a simplified procedure for keeping records of the results of one’s activities and providing reporting; fewer documents during registration, it is not necessary to have a current account and seal;
• choose a taxation system: a simplified system (STS) or a single tax on imputed income (UTII), if you choose a simplified tax system, then you need a certificate of payment of a single tax;
• lease agreement for the opening of a flower kiosk;
• permission to place this object of trade (can be obtained if there are permits from the SES, firefighters, a garbage disposal agreement);
• hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a trade pavilion measuring 7.5 × 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the subway entrance (if you live in a big city), near a large supermarket.

6. To carry out the external and internal design of the pavilion (purchase commercial equipment, order a sign, if necessary - make repairs). It is better to make a sign for a flower kiosk bright, the inscription on it - in as large letters as possible, without unnecessary words and intricate names. The best option is to write the word “Flowers”, you can add information about the operating mode: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

• shelving for displaying flowers;
• table for decorating bouquets;
• stands for flowers and flowerpots;
• split - system or air conditioner (to maintain the optimum temperature for plants);
• cooling chamber.

In addition, you need to purchase the following accessories: packaging for flowers (several shades are possible: mesh, felt, matting). Be sure to buy clear packaging as it is in high demand. You will also need a glue gun, tape, teip, wire for gerberas. Tools that you cannot do without when trading flowers: wire cutters, pruners, scissors, floristic knives.

8. Decide on an assortment of colors to sell. If you are going to sell flowers in a sales pavilion with an area of ​​at least 18 square meters, you should sell flowers of the following types:

• roses: white, pink, burgundy, variegated;
• carnations: red, white, variegated;
• single-headed chrysanthemums: white, yellow, lilac;
• bush chrysanthemums: yellow, white, variegated;
• gerberas;
• tulips (white, pink, yellow);
• orchids;
• irises;
• anthuriums.

9. Decide if your kiosk will sell any other goods besides flowers (postcards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other festive events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to buy flowers from several suppliers: choose the three main ones. The market is widely represented by the supply of flowers from the Netherlands, Ecuador, Russia.

11. Search for sellers (if you do not plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the proceeds, thereby making the income of sellers directly dependent on profit. Thus, the more the florist earns, the higher the profit of the store. This approach to remuneration will help motivate the seller for quality work, and you will avoid unnecessary expenses.

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Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

1. Stable demand for flowers. Flowers are an indispensable attribute of any holiday. Birthdays, weddings, March 8, St. Valentine's Day are holidays where a rare person will come without a bouquet of flowers. Not without flowers and sad events.
2. Flowers can be highly priced. Experienced businessmen increase the price by 100 - 300% of the purchase price.
3. To open a flower stall, you do not need to create a legal entity, it will be enough to draw up documents as an individual entrepreneur.
4. Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without making bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. The fact that it is pleasant to give people positive emotions by selling flowers for a celebration is undeniable. In addition, admiring the flowers and staying all the time in an atmosphere of beauty and pleasant floral aromas, you find inner harmony, peace of mind and stay in a good mood.

But with the obvious advantages of the flower business, opening a flower kiosk can face some difficulties.

1. High competition. Flower markets, kiosks, shops are now widespread in very large numbers in any city. Therefore, high competition in this type of business is inevitable. A large number of outlets are located in a small area, so which one will attract more customers depends entirely on the entrepreneur.
2. It must be admitted that flowers are a perishable commodity, so there is no point in buying them in large quantities. The main thing is to know which are in high demand, which are less. In addition, it is important to provide the flowers with optimal storage conditions so that they remain fresh for as long as possible. According to florists, under good storage conditions, flowers can stay fresh for up to 20 days.
3. There may be defective specimens in purchased batches of flowers. Do not forget that the flowers themselves are quite fragile, and you need to handle them very carefully.
4. The flower business is seasonal. Despite the fact that the demand for flowers is always there, in the summer and on holidays it is much higher than in winter.

Many entrepreneurs have made a fortune in the sale of flowers, but this is not an easy business. How to open a flower shop from scratch so that the outlet quickly pays off and begins to generate a stable income? It is necessary to take into account the peculiarities of this area of ​​\u200b\u200bactivity. The specifics of a flower shop in perishable goods - unsold sluggish flowers bring losses. Competition in the flower trade is high, but the demand is constant. There are several directions of this business: a flower kiosk, a salon or an online store.

The article is devoted to the flower business: opening and registration, financial expectations in the form of a business plan and the secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of IP and extract from ERGULE.
• Tax registration: OKVED code 52.48.32 (trade in flowers, seeds and fertilizers).
• The choice of taxation system: UTII or STS (6% of income or 15% of income minus expenses).
• Registration of the cash register with the tax office (on your own - 2 weeks, ordering a paid service from the sellers of these devices - 3 days).
• Obtaining a permit for the right to trade in the administration.
• Lease agreement or documents on the ownership of the premises for trade.
• Conclusions of the SES and the State Fire Supervision Authority on compliance with the standards.

In the trading floor, you need to arrange an information stand with a book of complaints and suggestions, as well as certificates for the goods (optional).

Premises and place for flower trade

Many people ask the question “I want to open a flower shop, what do I need for this?”. The amount of investment required depends on the format of the store. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening a flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : a commercial trailer on wheels (tonar) is a profitable investment. The trailer can be transported in case of an unprofitable place, and in case of failure of the flower business, it can be retrained (coffee / tea, hot dogs, etc.) or sold at a profit. The price of a used tonar is ≈ 110 thousand rubles.
2. Middle segment : a modular pavilion with an area of ​​10 m2 is a convenient option, which can also be re-qualified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the price of rent per month (10 m2) is ≈ 7 thousand rubles.
3. high segment : renting premises in a shopping center means a large traffic of wealthy people and the opportunity to sell at good prices. Rent per month (10 m2) ≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is an appropriate option when placed in a favorable area. Such options are appropriate for a flower boutique / salon. The price of renting a room from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Location selection

The future of the flower shop depends on how many people pass through the place where it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown - on the side of traffic from the center to the periphery;
• in a residential area - on the side of traffic to the city center;
• a place near the subway, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Purchase of equipment

What you need to open a flower shop from scratch:

• commercial equipment: counters, racks, plastic flower vases (20 pieces), a table, and 2 chairs;
• showcases-refrigerators for flowers;
• air conditioner;
• a computer;
• cash register.

In total, about 110 thousand rubles will be required.

Refrigerators are required, otherwise the products will wither. Trailers already have built-in refrigerators and air conditioners if it is a specialized flower tonar. In this case, you will require much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea with a bouquet for another gift.

To open a flower shop from scratch, be sure to explore the windows in the city's main flower outlets.

Diversification of the assortment depends on the format of the outlet:

• trailer shop (minimum range): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, spray rose - 2-3 colors, gerbera - mix, tulip (seasonal) - 3 colors.
• Modular pavilion on 10 m2 you can add a variety of rose colors, and with an area of ​​15 m2 you can add feces, irises and orchids.
• Shop in the mall always has an additional product that makes a profit and does not deteriorate. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• Vip-class flower salon involves an exclusive range, exotic flowers, fittings and accessories.

Recently, eustoma has been relevant - it is inexpensive, delicate, beautiful colors, long standing.

Accessories for packaging: transparent film, packaging-cones for 1,3 and 5 colors, corrugated paper, interlining, colored tape, adhesive tape, etc.

Margin for flowers 200%, for flowers of excellent quality 250% or more. Flowers that have not been sold in a week must be sold at a discount, and those that are very wilted should be thrown away, otherwise this is a minus in reputation.

The most important secret of success is the presentation of flowers. A small store involves purchasing from a supplier by self-delivery, which allows you to check all the goods directly at the base.

It is necessary to cooperate with two or three suppliers, so that in the event of a holiday rush, you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. The best product, prices and approach from the Dutch supplier.

The purchase should be divided into categories:

• "star" assortment - this is the main purchase, which is 100% of the running assortment, purchased on an ongoing basis;
• additional purchase - this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : the order for February 14 is made on January 23-25 ​​in double volume, for September 1, the order is made on August 9 in double volume, for March 8, the order is made on February 1 in tenfold size.

Note! Please note that for the purchase on March 8, you will need to make an advance payment in the amount of 1/3 of the order and more, given the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box, which will be visible at night. The inscription should give an understanding of the product "Your bouquet", "A million scarlet roses", etc. The cost of a box 2 meters long and 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise the site and store for free (social networks, sales sites) or for a fee.

Required: make a batch of beautiful business cards and give them to those who make purchases for a decent amount. A good idea with a discount for those who purchased in the amount of 1500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a novice specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is a positive attitude of the florist and your profit.

For a flower salon or a boutique with a VIP clientele, professional florists are needed. This is an absolute must if you want to work with corporate clients and the VIP class.

Staff remuneration should be made up of the minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in selling directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such a commercial activity. Especially when it comes to risks when money for a business is taken on credit.

According to the minimum forecasts, sales will amount to 3-4 thousand rubles a day. It should be noted that during the holidays it will be a figure of 2-10 times more, so monthly sales will be adjusted.

Table. Costs (average)

Monthly calculation	trailer shop	Rented pavilion
Revenue	132 000,00	132 000,00
Product cost	66 000,00	66 000,00
Rental costs	—	7 000,00
Communal payments	8 000,00	8 000,00
Salary + salary tax	20 000,00	20 000,00
Other expenses	3 000,00	3 000,00
taxes	7 000,00	7 000,00
Net profit	28 000,00	21 000,00
Profitability calculation:	27%	19%
Invested funds
Purchase of premises	110 000,00	—
Purchase of equipment	50 000,00	110 000,00
light advertising box	16 000,00	16 000,00
Total invested	176 000,00	126 000,00
Payback period, months	6	6

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring at least 7 thousand rubles more than a rental pavilion.

Before you open a flower shop, you should know some of the nuances:

• Flowers should be marked down after 7 days, but not after they begin to wither.
• The landlord is obliged to provide a rental vacation (without payment) for 1-2 weeks for the arrangement of the premises.
• Be sure to check if utilities are included in the rental price.
• Consider franchising.

Unusual approaches to the design of the bouquet will add prestige to your services. Let you have stylish and original bouquets - customers are always happy with this approach. An example of an idea: paper design imitating newspaper pages looks intriguing and unusual.

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