Open the game room. How to open a children's playroom

Economic indicators of the operation of a game room located on 75 square meters. m. and, subject to renting premises in a large shopping center in the regional region.

The playroom is a place where children can spend their leisure time under the supervision of staff. The very first playgrounds began to appear at large shopping centers about ten years ago. Such a business is still a promising business to this day, and if it is properly organized, the entrepreneur will be able to make a good profit.

Market analysis

In order for the initial investment to justify itself, and the activity of maintaining the playground to become profitable, it is first necessary to conduct an analysis of the market for services for providing leisure time for children in a particular region. To this end, it is important to find out:

In order to assess the demand for game rooms, a businessman can issue an advertisement about the opening of such a site. If you receive calls and active requests on the Internet, you can judge that the idea will generate income.

When conducting a market analysis, you should also pay attention to the presence and number of potential competitors, which include:

playrooms for children of different age groups;
combined entertainment centers for the whole family;
child development centers and private kindergartens;
museums and other similar institutions that include in their programs master classes and other practical events with the participation of children.

Registration and organization of business

To legally open a business for organizing and maintaining a game room, at the initial stage it is necessary to carry out the following sequence of actions:

Location, premises and interior

One of the important factors influencing the success of the business of maintaining a children's entertainment room is the choice of its correct location. For this purpose, it is important to decide whether the room is planned as a separate type of business, or will be an addition to the main services, when the income represents part of the profit from the main enterprise. In the second case, we mean playground equipment in such places as:

cinemas;
cafe;
restaurants;
beauty salons, etc.

When creating a separate room for children to play, in which each visitor will be taken into account, it is best to pay attention to the places located:

In large shopping centers or stores. Such establishments expect a large flow of people. At the same time, adults will be happy to leave their child under supervision so that they can make purchases in peace.
In residential areas of the city. As a rule, their residents do not have enough time to constantly get to large shopping centers to make purchases or simply entertain their children, so they will be happy to take them to a playground located not far from home, school or kindergarten.

When choosing a suitable room for equipping a children's room, it is recommended to take into account a number of nuances:

if it is located in a shopping center, it should be located near the entrance, and not in distant areas of the building, where clients with children very rarely enter;
if it is located in a remote area of the city, it should be located on the ground floor and have a separate accessible entrance;
the future room should be spacious and bright, and also have high-quality finishing;
It is mandatory to have toilets within or near the room itself;
The minimum area of the room must be at least 30 square meters. m.

The size of the playground depends on the financial capabilities of the entrepreneur (the amount he is willing to pay for renting the premises) and the number of visitors expected to be served at one time.

As for the interior of the playroom, it is important to remember that children at any age prefer different bright colors, and therefore when decorating it it is necessary to focus on the tastes of little clients.

When finishing, black and pale tones are prohibited.

It is also important to divide the area into at least two parts: a play area and a rest area, and if desired, you can allocate an area for food.

Game room equipment

Opening a game room involves not only choosing and decorating a suitable room, but also equipping it with the necessary equipment. In the list of devices and devices provided for children's entertainment and games, you need to take into account:

Labyrinth. Manufacturers offer a wide variety of these complexes. They can be one-story or multi-story, equipped with slides, obstacles, transitions, stairs, a dry pool, etc.
A small trampoline, if space permits.
Devices and structures for role-playing games: houses, kitchens, stages, etc.
Other entertainment items for children of different ages: soft toys, dolls, cars, construction sets, pencils and paper.
In this case, it is important that playing areas, tables and chairs, and fenced areas are thought out.
Lockers for things and shoes.
Armchairs or chairs for the staff of the room, as well as chairs, armchairs and sofas for the visitors themselves.

Staff

Future playground employees must be able to properly handle children and understand the degree of responsibility that will be assigned to them. In addition to the fact that the playroom specialist must love children and be able to communicate with them, his job responsibilities include the following tasks:

ensuring the safety of children on the site;
conducting excursions around the room with little visitors to familiarize them with the play equipment;
monitoring the serviceability of equipment;
maintaining cleanliness and order on the playground;
conducting financial settlements with clients.

Typically, a game room requires two administrators to work in shifts.

Most often, the staff of such sites are students of pedagogical universities or former employees of children's institutions.

Organizational aspects

When designing a business to maintain a game room and already in the process of its implementation, the entrepreneur needs to take into account a number of important organizational points:

The standard operating schedule for such sites is 12 hours (from 9.00 to 21.00). As a rule, one payment is set for visiting a room on weekdays, and on weekends and holidays rates are usually increased. Entrance fees for parents and adults accompanying children are charged separately, with the exception of children under three years of age.
The child’s presence in the room should not exceed four hours at a time. This point must be reflected in the visiting rules so that parents know when they should pick up their child.
A company employee must accept children only upon presentation of the passport of one of the parents, and information about the child and his entry to the site must be entered in a special register.
The room administrator should accept only healthy children who do not have obvious signs of various diseases.

In the process of organizing services for children's leisure in the form of a playroom, it is worth considering that its highest occupancy occurs in the evening hours of weekdays.

At this time, parents pick up their children from schools and kindergartens. Therefore, to attract customers in the morning and afternoon, it is necessary to develop an attractive discount program.

Financial component of business

When drawing up a business project for opening and maintaining a game room, it is important to take into account not only its organizational issues, but also to evaluate the economic efficiency. As a rule, in order to determine the financial component of entrepreneurial activity, the following indicators are calculated and calculated:

opening and maintenance costs;
the amount of future income;
payback period.

Cost of opening and maintaining

The costs of starting a game room business directly depend on its volume. For example, if you calculate the initial investment required to open an average room of 75 square meters. m. and capable of simultaneously receiving up to 70 children, then their amount will be approximately 1 million rubles. It will include:

In the future, the entrepreneur will also have ongoing costs associated with maintaining the site. The majority of your monthly costs will come from rent and labor. If we assume the maximum rental amount, then the cost of maintaining a business will be approximately 150 thousand rubles per month.

Amount of future income

To determine the amount of future income, it is important to consider the region where the business is opened:

In small towns, one hour of operation of a game room costs an average of 100 rubles. According to statistics, the attendance of such an establishment is up to 10-12 people per working day. This means that the amount of revenue for the month will be about 40 thousand rubles.
In megacities, playgrounds opened on the territory of large shopping centers are visited by at least three children per hour, and its cost today is set at around 200 rubles. This means that the monthly revenue of the business will reach 216 thousand rubles.

Payback period

According to the data obtained, the monthly profit of a game room located in a small region can vary from 10 to 15 thousand rubles, which allows you to recoup the initial investment within three years of operation. If we talk about sites in large cities, then the amount of monthly net profit received from them can reach 60-80 thousand rubles. The starting capital for such a room will pay off in 1-1.5 years.

But in order for entrepreneurial activity to bring in a stable income and develop in the future, the entrepreneur needs to take care of the parallel opening of related areas: holding holidays, competitions and creative master classes within the site, as well as opening a children’s cafe.

An ideal business for a young mother is opening a children's playroom. Often the thought of this matter comes to the minds of those who have a child (or even several children) in their arms, who have nowhere to take to have fun or nowhere to leave for an hour or two. Having analyzed the market, the lady with entrepreneurial savvy understands that this problem is relevant not only for her. The baby boom, which began thanks to government support in the form of maternity capital for a second child, makes the children's entertainment niche very interesting from a business point of view.

The business plan below “How to open a children's playroom” will clearly show what a novice entrepreneur needs to pay attention to at the stage of preparing a business in order to carry out effective activities in the future.

It cannot be said that a children's room is a highly profitable business. By doing this, an entrepreneur is unlikely to recoup the investment in a couple of months. However, this is a fairly stable enterprise, since demand for it drops only in the summer months, when the main flow of customers laze on the warm city beach or leave the city altogether.

Considering the summer outflow of clients, it is advisable to open a children's playroom in early autumn.

Market analysis and competitive assessment

In order to ensure that business investments are not lost forever, it is necessary to carefully study the current situation in the field of children's entertainment. So, it is important to find out:

You can find out whether there will be a demand for the room’s services by posting advertisements about its opening. If you receive calls or messages on social networks in response, it means the idea is relevant. If the ad does not generate interest, perhaps the market is oversaturated, the population of your city is too small, or there is low purchasing power of citizens who are not willing to pay for your services.

The analysis will help the entrepreneur assess the feasibility of entering this business. If it has shown that the children's playroom service will be in demand, you should proceed to the registration process.

How to open a playroom for children: registration

Any activity that generates profit, according to the law of our state, must be taxed. In order not to break the law, we should contact the tax office to complete the documents. For this business, it is preferable to register as a business, since, firstly, it is cheaper than, and secondly, an individual entrepreneur can receive some tax benefits.

A license is not required to provide general educational services, which greatly simplifies the task.

A visitor to the gaming room must receive a cash receipt or a strict reporting form from the operator. Most often they use forms that are ordered from any printing house.

There are no official requirements from licensing authorities yet, so we are doing everything possible to ensure that there are no complaints against the business during possible inspections:

the room must be ventilated;

disinfection should be carried out once a week;

children with visible symptoms of infectious or colds should not be allowed to visit;

A person without a criminal record and, preferably, with a pedagogical education should keep order and work with children: a teacher, nanny or kindergarten teacher, graduates or senior students of pedagogical secondary schools, universities and colleges.

What do you need to open a children's playroom?

Deciding on the location

One of the most important factors in organizing this business is its location, because the profitability of the business ultimately depends on how many children will visit the playroom.

When choosing a location for a children's room, entrepreneurs most often choose two placement options:

in a large shopping center. When choosing a shopping center, an entrepreneur bases his choice on the large flow of people. Parents can leave their child and go shopping in peace. The owners of shopping centers also understand this, so sometimes, having empty space, they make concessions in terms of rent: they significantly lower the rental rate or even provide space for accommodation for free. The option of paying rent with 10-20 percent of the profit is also being considered;

room opening in a residential area It is interesting because a large number of people in a densely populated microdistrict of a metropolis do not have enough time to overcome the long road, often with traffic jams, to shopping centers. Therefore, it is quite convenient for them to have a small children’s room near their home, kindergarten or school.

When choosing a room, you need to pay attention to some details:

if we are talking about a shopping center, then the room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child can reach;

If we are located in a residential area, it is ideal to rent the first floor of the building. It’s great if you have access to a separate entrance, for example, from the end of the building;

the room itself must be spacious, bright, well-finished, the room must meet all the requirements of the fire department and Rospotrebnadzor;

toilet rooms must be located either in the rented premises or in close proximity to it;

The area of the room must be at least 30 square meters. meters.

The size of the room depends on how much you are willing to pay for rent and the expected number of children present at one time. If you plan that ten children can be in the room at the same time, then twenty square meters of space will be enough.

Decorating the interior of the game room

It’s no secret that children love everything bright and colorful, which is why the interior of a children’s playroom is designed in accordance with the preferences of little clients. We strongly advise against adding black or rich, dirty tones to the design of the playroom.

The games room must have at least two zones: for active games and a relaxation area. If you plan to host birthdays, parties and themed tea parties in the room, the room should have the appropriate equipment, or at least a place for it.

Game room and its equipment

When purchasing the necessary equipment for a game room, it is necessary to be guided by the direction of the business, which the entrepreneur should have already decided on by this time based on the data obtained during the market analysis.

If the bulk of future visitors will be between one and three years old, the room should be soft in the truest sense of the word. Literally everything here is made of printed material. These include houses, various construction sets with large details, and soft puzzles.

Older children will appreciate the area where they can draw and sculpt from plasticine. There can be tables and chairs, easels, cabinets with all the necessary materials.

The main cost is the purchase of children's multi-level labyrinths with many obstacles, slides, ladders, pears, ropes, etc. Bright slides, made of extra-strong carbon fiber, especially delight children, since they can slide down into a special dry pool with thousands of multi-colored balls. By the way, in the dry pool, in addition to pleasure, children also receive a full body massage.

Many people place small inflatable trampolines or sports nets in the children's room, since children of all ages love to jump.

In addition, attention should be paid to functional furniture: sofas, armchairs, hangers for outerwear, cabinets for books and materials, shelves for first shoes, a table for staff, etc.

It's no secret that the more varied the room's equipment, the more interesting it will be for children. Therefore, only your own imagination and available funds can limit here.

Recruitment

You need to start looking for staff to work in the game room one and a half to two months before the expected opening. Hiring the wrong person to work sometimes leads to unpleasant consequences: mistreatment of children, lack of order in the room, damage to equipment, and even withholding proceeds from the owner. Therefore, it is important to approach this stage as responsibly as possible.

Of course, the ideal option is to work in the playroom yourself for two to three months. Then, having studied the entire process “from the inside,” it will be easier to find personnel and subsequently control them. The easiest way to find an employee is to post a hiring message on a job board.

In addition, for an employee to love children and be able to communicate with them, he must do the following: tasks:

ensure the safety of children while they are in the playroom,

conduct introductory mini-excursions, showing kids what is located and where,

monitor the proper operation of existing equipment,

maintain cleanliness and order in the room.

Financial part

So, we found out how to open a children's playroom from registration to equipment. What are the financial costs and expected profit?

The purchase of all necessary equipment will require from 200 thousand rubles minimum to one and a half million maximum. Plus, to the initial expenses - registration as an individual entrepreneur - 5,000 rubles, minor cosmetic repairs of the premises - about 10,000 rubles.

In addition, there are constant expenses, such as:

rental of premises - from 10,000 to 100,000 rubles, depending on the chosen location;

salary for metropolis workers, taking into account that they will work in two shifts - 2 people * 15,000 rubles each = 30,000 rubles; wages in a small locality are 7-8 thousand rubles.

The cost of a child visiting a children's playroom varies from 100 rubles in a small town to 200 rubles per hour in a large metropolis. If we consider that in a large shopping center, on average, 5 people per hour will visit the room, the revenue will be about 10,000 rubles for a 10-hour shift. In a small locality, the visitor statistics are less pleasant: the room is visited by 10-12 people a day, respectively, the daily revenue will be 1000-1200 rubles.

After making calculations, we find out that average profit in a city with a million population will be about 200 thousand rubles per month, and in a sparsely populated area - about eighteen thousand rubles.

So, as the business plan for a children's room shows, in order for it to be profitable, it is enough to correctly analyze the market, find a good location, purchase high-quality equipment, select personnel and conduct a good advertising campaign. Thanks to the above actions, the opened gaming room will have regular customers, bringing a stable profit to the business owner.

Bonus

If a business related to children is an area in which you want to devote your time and achieve success, pay attention to inexpensive franchises that allow you to purchase a ready-made business for a small amount, for example, related to the sale of unique toys.

Thus, it provides entrepreneurs with the opportunity to start a business selling unique modern dolls. They are created from environmentally friendly, high-quality materials. Handmade is unique and aesthetically appealing. The products are in great demand, so they will bring high profits to entrepreneurs.

A franchise worth 59 thousand rubles offers favorable conditions. Partners will receive their own online store, step-by-step instructions, catalogs of dolls and dresses for them, and much more. Cooperation will be as profitable as possible, since businessmen will require a minimum of effort for promotion.

Description of services
Selecting a room
Recruitment
Marketing plan
Financial plan
Step-by-step opening plan

Business plan for organizing a children's playroom on an area of 50 square meters. m. in one of the city's shopping centers (220 thousand inhabitants).

How much money do you need to open a children's playroom?

According to our calculations, opening a business will require about 900 thousand rubles. The main item of initial expenses is the purchase of equipment:

Deposit for rent of premises 50 sq.m. m. (2 months) - 120 thousand rubles.
A turnkey set of equipment for a children's playroom (labyrinth, attraction "air cannons, rocking chairs, sensory trail, construction set made of soft modules, etc.) - 700 thousand rubles.
Advertising - 30 thousand rubles.
Business registration and other expenses - 50 thousand rubles.

Sources of project financing are own funds (40%) and borrowed capital - bank loan (60%).

Description of services

The main purpose of our playroom is to give children the opportunity to have great fun while their parents quietly shop at the mall. The presence of exciting game modules and a corner for creativity will not let any young visitor get bored. The cost of staying in our room will be 150 rubles/hour. on weekdays and 200 rubles/hour on weekends and holidays. No more than 15 people can be in the room at the same time.

Selecting a room

To organize a business, it is planned to rent an area of 50 square meters in one of the city’s popular shopping centers. The rent will be 60 thousand rubles per month. Location - second floor, next to cafes and hypermarkets for children's goods (the most ideal place).

What equipment to choose for a children's playroom

About 700 thousand rubles will be spent on the purchase of equipment. The approximate equipment will include: a large game labyrinth, an "air cannon" attraction, a "butterfly and a giraffe" rocking chair, a "cow" curved mirror, a "truck" construction set of 30 soft elements, a "watermelon slice" round mat, a dry pool, a trampoline " funny clown", plastic table and 4 chairs, floor mats, crocodile game module.

Recruitment

Four operators will be hired as staff and will work on a 2/2 shift schedule. Two workers will look after children at a time. They will also accept payment and carry out wet cleaning of the premises. Remuneration will be set as salary + bonuses. The average salary will be 17 thousand rubles per month.

Which tax system to choose for a children's playroom

The organizational form will be an ordinary individual entrepreneurship registered with the local tax service. It is planned to use UTII (“imputation”) as a taxation system. We believe that this is the most favorable tax regime for a gaming room, when the amount of tax does not depend on business income. With UTII, the tax is paid in the form of a fixed amount, once a quarter. The use of a cash register is not necessary.

Marketing plan

The shopping center's traffic is about 3 thousand people on weekdays and 7 thousand people on weekends. The shopping center has many shops and cafes that attract parents with children. These are toy stores, children's clothing, a children's cafe, and a cinema. In fact, this will ensure a flow of customers to our gaming room, even without additional advertising. According to preliminary estimates, the average attendance of our game room will be 30 - 50 people. on weekdays and 70 - 90 people. on weekends.

Financial plan

Let's move on to calculating the main indicators of business economic efficiency. Fixed monthly expenses

Rent — 60,000 rub.
Operators’ salaries + insurance (4 people) - 80,000 rubles.
Depreciation of equipment - 15,000 rubles.
Advertising - 10,000 rubles.
Taxes (UTII) - 8,000 rubles.
Other expenses - 10,000 rubles.

Total - 183,000 rubles. Monthly income

The cost of visiting is 150 rubles. (weekdays), 200 rub. (weekend)
Number of visitors on a weekday – 35
Number of visitors on a weekend - 80
Revenue for 8 days off - 128,000 rubles.
Revenue for 22 weekdays - 115,000 rubles.
Total monthly income - 243,000 rubles.

How much can you earn from a children's playroom?

Hence the profit: 243,000 - 183,000 (fixed expenses) = 60,000 rubles per month. The profitability of the business, according to the business plan, is 33%. With such indicators, investments in opening a children's playroom will pay off after 15 - 17 months of work.

What documents are needed to open a children's playroom?

Before your business starts operating, you must have:

registration of you as an individual entrepreneur;
document confirming registration with the pension fund;
fire inspection permit;
registration of cash register equipment;
permission from the Sanitary Epidemiological Station;
employee medical records;
documents confirming the safety of equipment.

What OKVED code should I indicate when registering a game room?

For a children's playroom, codes 92.72 and 92.34.3 are suitable.

Step-by-step opening plan

The following steps must be followed.

First, you need to register the company as an LLC or individual entrepreneur; the second option is better, as you can enjoy some tax benefits.
After this, you need to select the OKVED code and register with the pension fund.
A necessary attribute in this case is a cash register; it can be replaced with strict reporting forms, but they will also have to be registered with the Federal Tax Service.
Renting or building premises.
Purchase of necessary equipment (interior design, furniture, play structures, equipment for video playback, etc.).

Nowadays, in many cities, entertainment centers are very popular. Children's play complexes are no exception. The age of children does not mean that prices for their entertainment will be lower than for adults. Many parents spare no expense for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Competition in the field of children's entertainment is growing every year, but it is noted that the service market is still not oversaturated, and there is an abundance of clients. However, there are two serious points to keep in mind. The first is starting capital. To organize a medium-sized entertainment complex will require considerable investment. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim and pay moral compensation for the harm caused.

Analyzing the market

First, to start a business, it is worth analyzing the area where the complex is planned to open. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the residents of this locality will be able to afford this kind of vacation for their children. Statistics show that if the average salary in a city is below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

However, the salary of residents is not the main criterion for making a decision. A more important point is the presence of competition. Based on the general information, a final decision can be made.

Register with the Federal Tax Service

First you will need to register as a legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose the organizational form of doing business and the form of taxation.

The recommended form for running this business is individual entrepreneur. Next, you will need to decide on OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extra-budgetary funds. To work, you must purchase a cash register or strict reporting forms, which are subject to registration with the tax service.

To register this business, no special permits or licenses are required, but it is still worth studying the regulations related to the organization. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and state fire supervision authorities.

Employees of these organizations will talk in full about the requirements of sanitation and fire safety, and the current regulatory framework. Cases involving children attract particularly close attention from regulatory authorities. If you fail to comply with all requirements, you will face a large fine.

Business plan is your assistant

In order to avoid making mistakes (mainly financial), you will need to develop a business plan for a children's play center. It will help you see from the outside the positive and negative sides of the proposed project, what will need to be invested in first, and what will need to be decided later. A business plan will answer basic questions. You will understand how to open a children's play center, where to start, and what this opening should ultimately lead to.

Selecting a room

In order for a children's play complex to bring joy to children and parents, as well as profit to the owner, you must first choose the right premises. This is one of the most important parts of the project. For such an establishment, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all equipment should be at least 130 square meters. In large cities, the complex can be located in a residential area, while in small towns a more suitable option would be to place it in the center. Of course, high traffic will be a big plus for the establishment. If there is a kindergarten or school in the neighborhood, this can also have a positive effect on business.

What is better: a shopping center or a separate premises?

How can you decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's play complexes for shopping centers have greater traffic, and rent there is several times cheaper - this is a misconception.

It is assumed that children disturb parents while shopping, and they leave them in such complexes. The owners of shopping centers are happy about such business and offer low rents. Yet this is not so.

The average cost of children's holidays in the entertainment complex is about 500 rubles. Typically, trips there are planned and done for the children's enjoyment, so being located in a shopping center is not a particular advantage. In addition, large shopping centers have specially created children's rooms. Parents can leave their child there completely free of charge.

From the above we can conclude that a successful children's play complex can be located both in a shopping center and in a separate room.

We select equipment

The next step is to select equipment for the project. At the same time, the main task is to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, you need to take into account the needs of different age groups - this will help increase the number of visitors to the establishment.

The set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs on which children can watch cartoons. The set can be supplemented with something new over time. The cost of equipment varies depending on the quality and manufacturer of the product.

A game labyrinth can cost approximately 400,000 rubles, and an inflatable trampoline can cost 100,000 or more. To begin with, it is recommended to purchase a minimum set, which will include one children's labyrinth (20 m2, about 200,000 rubles), a chair and table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). With further development of the business, equipment can be purchased.

When purchasing equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. The manufacturer is also obliged to organize assistance with installation, since the installation of the kit must be carried out in accordance with safety regulations. Please review the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is recruiting personnel. There is a misconception that young girls are suitable for the position of teacher of such a complex. Only people with pedagogical education can cope with such responsibilities, since children can be very capricious.

The staff is responsible for the children and teenagers who are in the playroom, as well as for the equipment, ensuring compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for gaming complex services

There are various forms of payment for the services of the complex: hourly payment, one-time payment for entrance, subscriptions for a certain number of visits.

A 30-minute visit to such a room on weekdays will cost about 90 rubles; on weekends and holidays the price can be increased. Typically, in playrooms parents are allowed to accompany a child under 3 years of age free of charge; for accompanying older children a separate fee is charged (from 30 rubles). It will be necessary to set the maximum time the child can spend in the playroom.

An entertainment complex for children will make a profit depending on the season: when it gets colder outside, kids are often sent to such rooms; in the summer, on the contrary, they try to take them out of town, into fresh air, so you shouldn’t count on big profits in the summer months. Also on weekdays, visits will be larger after 6 o'clock, when parents pick up their children from kindergartens and go shopping, leaving their children in the playrooms. It would be more convenient to schedule the work from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of it will be spent on the purchase and installation of equipment. Such an establishment will be able to pay for itself within a year.

So, this article should help in resolving the issue of how to open a children's entertainment complex. A business plan will also help you with this.

Working with children is both wonderful and responsible at the same time. Products and services for children are traditionally valued very highly, so any type of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

Receiving income from organizing a playroom for children is doubly pleasant: firstly, it is working with children, who bring positive emotions, and, secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, with the rapid development of shopping centers and other public recreational places, maintaining a playroom for children can bring high and regular profits.

This type of income can be called passive, that is requiring moderate effort from the entrepreneur: it is enough to equip the playroom according to all the rules and hire staff to work with children. Many parents, keen on shopping, relaxing in cafes or visiting salons, are ready to pay for the entertainment and development of their child and peace of mind for several hours.

Variety of types and locations of game rooms

Before starting a project for a playroom for children, you should decide on its type and location, on which the success of the business to a large extent depends.

Options children's playrooms:

A playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center, where parents can safely leave the baby and go shopping. The key to prosperity will be an intense flow of visitors, as well as discounts on rentals. It is better to locate the room near the entrance to the center in a cozy, safe place.
A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, and banks. There is supposed to be a room for children in a “mini” format, since there may not be very many visitors in such places at the same time.
A play club for different age categories of children with several zones will become an important part of the cafe. While parents relax comfortably with a cup of tea or coffee, children get their share of entertainment. Kids can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.

For shopping centers and cafes, this business is seasonal; in the cold season the number of visitors is higher than in the summer months. Dental clinics, beauty salons, hairdressers, and banks have a year-round flow of visitors.

If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Sequence of registration and opening

This type of business activity must be registered as income-generating.

The preferred form here will be, which offers significant benefits, as well as an easy and inexpensive way of official registration.

The organization of the children's playroom complies with 92.7 (entertainment and recreation).

Registration of the company with the Pension Fund of the Russian Federation and other extra-budgetary funds will also be required. Profit accounting can be carried out by or through. Availability of a license There is no requirement for general educational work to maintain a children's playroom.

Room for a game room you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in the summer most children walk in open areas.

Organizing the playroom space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of printed material. This could be a corner in the common room, where there are tables for drawing, a dry pool with balls, a children's trampoline, textile houses, construction sets with large parts, soft puzzles and toys.

For children from 3 to 7 years old it is necessary place for drawing and sculpting made of plasticine with tables, chairs and other accessories for creativity. Easels and cabinets with the necessary materials will do. Some children will be interested in board or wall games, which also needs to be taken into account. A closet or shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, handicrafts.

According to the size, cost and variety of equipment, can be distinguished types of small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will love the dry pool with plastic balls, which they can slide into, which is also useful for body massage. Soft inflatable trampolines and sports nets for jumping will also delight you.

Labyrinth Most often it is made to order, you can choose any size and configuration, as a rule, it is 15-20 sq. m. Trampolines They come in different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and soft chairs for parents, cabinets for personal belongings, shelves for shoes, a table and chair for staff - must fit harmoniously into the interior, be bright, comfortable, and functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, GOSTs, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the room’s equipment, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruiting personnel

Game room design It is aimed at the age category of children under 7 years old, which means it should be bright, colorful, and eye-catching. In addition to classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoon stories, and popular children's computer games. A creative solution would be complete stylization rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

Room design should provide for division of premises into two main zones: active play and relaxation. The establishment's popularity will be increased by allocating additional space for celebrating birthdays, children's themed parties, tea parties and other events. Some children's playgrounds are divided into rooms by age categories, which is also quite justified. The design, first of all, must meet the convenience of children, be creative and functional.

Recruitment for a children's room is not an easy task. Typically, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors occurs from 16.00 to 21.00. At the same time, the employee must be able to not only organize leisure time for children, but also be able to keep track of 20-70 children at the same time, and prevent the children from getting injured or getting lost.

The main requirements for employees will be: no criminal record, undergoing periodic medical examinations and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in pedagogy or psychology is preferred, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active retirees with a pedagogical education.

Main responsibilities Children's playroom employee:

Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, and creative materials;
Ensuring the safety of children in the children's room;
Conducting playful and educational activities with children;
Introducing children to toys and equipment in the children's room.

The best monetary remuneration option for employees would be salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis relevant market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

What is the total population of the region;
What kind of entertainment is available for children and what age they are designed for;
Are there game rooms in the city, and what type, what is their target audience;
What is the pricing and marketing policy of establishments already existing in the region and their popularity among customers;
The level of income of the population and their purchasing power (to a large extent influences the development of the children's entertainment market).

This one is justified way to study the market: placing advertisements about the opening of a new children's playroom and waiting for a response to them. Based on the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change his activity profile or offer clients unique services and promotions.

Since starting a business organizing children's playrooms is not difficult, competition in this area is traditionally very high. This means that the entrepreneur is required to implement a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, happy hours with various discounts, subscriptions for beloved customers, and a unique set of entertainment, educational and educational services will bring success. All this will allow you to differentiate yourself from your competitors and win the trust of young visitors and their parents. Of course, the very semantic content of the room, the quality and variety of equipment, toys, and creative materials also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles and requires increased care, since the supervising employee is responsible before the law for the life and health of the children.

The children's playground must the following requirements must be met:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and amount of equipment. Business plans for a room of 20-30 square meters. m with a labyrinth and a table for creativity and for a room over 70 sq. m. m with the installation of the gaming jungle will naturally differ. If in the first case no serious start-up capital is required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is disproportionately higher.

Let's consider rough financial plan for a children's playroom measuring 30 sq. m in a shopping center, in which up to 20 children can be present at the same time. 2 employees help organize leisure time.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in the room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old can visit the room free of charge; an accompanying ticket for parents costs 30 rubles. Subscriptions and promotions are available.

: six months.

Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, and positive emotions. In playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be organizing children’s recreation according to all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of how a big kid works on an entertainment area is presented in this video: