1. General provisions

1.1. The designer is appointed to the position and dismissed from the position as established by the current labor legislation order by order general director.

1.2. The designer reports directly to the General Director (Deputy General Director, Head of Advertising Service, Senior Copywriter).

1.3. A person with secondary education is appointed to the position of designer. professional education without presenting requirements for work experience or initial vocational education and work experience in the specialty of at least 2 years.

1.4. The designer must have computer skills at the level of a confident user.

1.5. The designer must know:

• basics of advertising organization;
• the procedure for decorating premises and shop windows;
• resolutions, instructions, orders, other governing and regulations related to the work of the organization;
• rules and methods for organizing customer service;
• fundamentals of aesthetics and social psychology;
• labor legislation;
• rights and obligations of employees and their work schedule;
• Internal rules labor regulations;
• rules and regulations of labor protection, safety regulations, industrial sanitation and hygiene, fire safety, civil defense.

2. Functions

2.1. Accepting orders for the development of the graphic part of original layouts advertisements and elements of original layouts, as well as wishes and requirements necessary for their creation; together with the customer and the responsible manager, agreeing on the timing of their production.

2.2. Creation of the graphic part of the original layouts of advertisements and other materials and documents.

2.3. Creation of a graphic part of commercial advertising designed to present advertising opportunities to potential advertisers.

2.4. Monitoring the compliance of produced original layouts of advertisements and graphic elements of original layouts with the requirements of the Law on Advertising, the requirements of the customer, the responsible employee of the advertising service, internal requirements existing in the organization, and quality requirements.

2.5. Creation and transmission of plans, progress reports and other documents to the immediate supervisor and receipt of necessary documents from him.

2.6. Interaction with advertising service employees to perform joint tasks.

3. Job responsibilities

3.1. The designer creates:

3.1.1. Informational, commercial, trade advertisements.

3.1.3. A web page in a given style, arranges page elements, and also designs them accordingly*.

3.2. The designer develops:

3.2.1. Design layouts for printed advertising materials and publication covers.

3.2.3. General style of the site*.

3.2.4. An interior designer develops design projects for residential and office premises. Design of a living room (http://www.inout.info/ design-gostinoy.html), kitchen, bedroom, integrated design country house or apartments. When creating a design project office space corporate style, colors and other attributes are taken into account.

3.3. The designer carries out:

3.3.1. Pre-press preparation of original layouts in accordance with the technological requirements of printing production.

3.3.2. Carrying out design work on the premises of the organization.

3.3.3. Study of customer requirements for designed products, technical capabilities organizations for their production.

3.3.4. Selection and analysis of scientific and technical information necessary at various stages (stages) of artistic design.

3.3.5. Comparative analysis similar domestic and foreign products, assessing their aesthetic level.

3.3.6. Analysis of the experience of other organizations in the decoration of premises and advertising.

3.3.7. Interaction with the technical service in order to maintain computer equipment used by the advertising department in working order and ensure the modernization of equipment and software.

3.4. The designer complies with labor and production discipline, labor protection rules and regulations, industrial sanitation and hygiene requirements, fire safety requirements, and civil defense.

3.5. The designer carries out the orders and orders of the organization’s administration.

3.6. The designer informs management about existing shortcomings in the organization’s work and possible measures for their elimination.

3.7. The designer is prohibited from disclosing information and information that is a trade secret of the organization.

4. Rights

4.1. The designer has the right:

4.1.1. Give orders and take appropriate actions to eliminate the reasons that create obstacles for the designer to carry out his functional duties.

4.1.2. Make proposals to the enterprise administration for improving work related to the functional responsibilities of the designer and the entire organization as a whole.

4.1.4. Get acquainted with the decisions of the immediate supervisor and senior management regarding the activities of the advertising service and the designer himself.

4.1.5. Contact managers and employees of all structural divisions of the organization for information necessary to perform tasks, functions and job responsibilities.

4.1.6. Require immediate supervisors and senior management to provide assistance in performing tasks, functions and job responsibilities.

4.1.7. Require timely procurement from the technical service technical means, components and software necessary for the functioning of computer equipment in the department.

4.1.8. Within the allocated budget, independently purchase the necessary literature and specialized software.

5. Responsibility

5.1. The designer is responsible for:

5.1.1. Failure to comply or improper execution of their official duties.

5.1.2. Inaccurate information about the status of fulfillment of received tasks and instructions, violation of deadlines for their execution.

5.1.3. Violation of the current legislation of the Russian Federation on advertising, regulations, regulations, instructions and other governing documents relating to advertising activities.

5.1.4. Failure to comply with orders and instructions from the organization’s administration.

5.1.5. Actions and inactions committed in the process of performing tasks, functions and job responsibilities, resulting in the loss of advertisers, transactions, damaging the reputation of employees and departments.

5.1.6. Violation of internal labor regulations, fire safety and safety regulations established in the organization.

What is design?

Job description a designer cannot be presented without defining what this specialty and the field of design are as a sphere of human employment in general. A designer is a person who is primarily engaged in development and design. Due to the fact that design is a multifaceted and broad concept that includes a huge number of the most diverse industries, designers can choose any direction for themselves.

What types of designers are there?

Thus, professionals in a certain field can be engaged in the creation of jewelry, men's, women's or children's clothing, shoes, and hats. If all of the above provisions are in one way or another connected with wardrobe items, this does not mean at all that this is the end of the usefulness of designers for the modern world. Not at all! They also develop landscapes ( landscape designer), the interior of an apartment or house (interior designer), and many of them are actively involved in the world of computer technology (3D design). In this article we will look at some of these areas, based on their uniqueness, relevance and prospects.

What is a designer's job description?

After in general outline Having established what the design field is, it is necessary to dwell on the documents that accompany any employee in his working life. A designer's job description is a specific document that has a standard established form and assigns to each person the functionality assigned to him. The general provisions for any document of this kind will be the points listed in the section below, but their content will vary depending on the specialty.

What does such a document include?

The provisions must be competently drawn up by specialists from human resources departments and organizational remuneration services, written out in full, clearly and clearly. Job description items include:

1. General provisions - so-called. theoretical basis, indication of the basic working conditions of the designer.
2. In his work, an employee is guided by the following knowledge, skills and abilities... - here the company presents a list to the applicant certain requirements, with which the candidate agrees and thereby confirms his own competence. Typically this item includes knowledge of the organizational principles of advertising and marketing, methods and means of execution and design artwork, bases of printing design, properties and features of materials used in the work process, various computer graphics programs (Adobe Photoshop, Adobe Illustrator, CorelDraw, etc.), rules for interaction with clients and customers, etc.
3. Job responsibilities - here the organization defines a set of points that will regulate the daily work of the designer. The responsibilities of the designer include the development of artistic and technical projects on the topic specified by the manager in compliance with the standards established for the task, consulting the manager and team on options for solving local design problems, coordinating product options created by the designer with other project developers, making corrections and adjusting the vector of design development of the product, etc. d.
4. Official powers - this section includes items regulating work with documentation, information and superiors.
5. Job responsibility. Here the requirements for the profession of designer as such and for a specific person are indicated, and it is also determined what consequences will result from the designer’s failure to fulfill the tasks assigned to him, violation of the internal regulations of the organization, careless attitude to duties, provision of false information to management, etc.
6. Working conditions, where, among other things, the designer’s travel system (regional and local) is prescribed.
7. The final provisions, which indicate that in these instructions additions and changes can be made (of course, only after all innovations have been agreed upon with the employee already hired for the position).

This instruction is signed by the manager and the employee, who must carefully read all the points and conditions offered to him. The responsibilities of the designer, his rights and the general functionality of the activity are thus considered. Now let's move on to more narrowly focused areas and establish what features can be encountered in one direction or another.

Profession interior designer

One of the design directions environment is interior design. It represents the design of commercial and residential premises, design development and practical implementation into a life of harmonious, comfortable and modern interiors halls, hotels, rooms, studios, galleries, corridors, bedrooms, offices, etc. The profession of an interior designer to some extent requires a person to have the skill of understanding human desires (there is contact with psychology). This is due to the fact that a designer in this field is often forced to work with abstractions that exist only in people’s heads: these extremely unclear desires must be able to be correctly interpreted, coordinated with customers, and clarified all the subtleties and nuances in order to create the products that customers wanted get initially. The functional responsibilities of an interior designer, as well as the requirements for him, are very wide. Here are the most important of them:

• receiving an order, understanding and processing all the client’s wishes;
• familiarization with the layout and technical parameters premises;
• creating a concept, style, general direction project;
• development of an initial sketch, discussion with the customer and finalization of details;
• modeling of the premises project in computer programs Oh;
• selection and purchase of necessary materials;
• development of engineering drawings, plans, calculation documentation;
• bringing the project to life, regulating the work of the team;
• purchasing or creating a unique designer furniture(at the client's request);
• decorative stylization finished interior: adding accessories, paintings, vases, figurines, etc., adding finishing touches.

Job description of a furniture designer: what does such an employee do?

Another interesting area of ​​design follows from the section above - the development of furniture. According to some reviews, anyone can enter this profession, regardless of their education; What is paramount is not the starting skills, but the attitude towards the profession and interest in it, the level of communication skills and the willingness to continuously learn. The general provisions of routine activities can be comparable to the work routine of the same interior designers: acceptance - discussion - development - delivery. Most often, furniture designers work on creating cabinet or kitchen products for residential premises - this is the most popular area in this area. This profession especially requires stability: both in terms of existing skills and in terms of general physical and emotional state. Quality of work in in this case strongly depends on the momentary mood (the designer can be angry, sick or, conversely, joyful, happy), although knowledge of basic design skills is also necessary.

Graphic designer - specialist in creating visual elements using graphic editors and computer programs. Internet sites, printing, printed publications - areas where work is important graphic designer.

Wage

40,000–50,000 rub. (rabota.yandex.ru)

Place of work

The most popular place of work is design studios and advertising agencies, as well as other private and public enterprises that require the services of a full-time graphic designer. Many specialists earn extra money as freelancers.

Responsibilities

IN modern world There is no area where a graphic designer is needed. Aesthetically attractive objects in commerce influence increased profits, in entertainment they contribute to positive emotions, in medicine they encourage withdrawal nervous tension and so on.

The main task in the profession of a graphic designer is to grasp the customer’s idea and offer your ideal vision. The most popular design areas: space design, corporate identity, advertising, print media, web design.

Space design involves the design of signs, plates, and diagrams. Branding is the formation of identity in the perception of the company’s corporate style. In advertising, it is important to attract attention to the product and improve the company's image. In the press, it is important to arouse interest in reading. Web design is the desire to arrange elements on a page as logically and conveniently as possible.

Important qualities

The most important qualities of a designer that determine the size of their salary are creativity, sense of style and spatial thinking. You must be inventive and proactive, capable of analytical thinking.

Reviews about the profession

“What does a designer need to be happy? A clear task - “what to draw”, plenty of time to create an image - in thoughts, to work out several of its options - already in sketches, to savor various fonts and typefaces, to play with color, to draw and minor edits... and ti-shi- on the!"

Tatyana Zaitseva, graphic designer.

Stereotypes, humor

Graphic designer is one of the most popular creative professions, which is considered... practical point vision. The designer needs to complete the task to the maximum short time, and even be able to guess the customer’s wishes. This situation contributes to the emergence of new jokes and anecdotes.

Lefty won the computer graphics competition: he fit his name, photo and web page address into one pixel.

The customer brought the file for printing. Name: Backup_of_Backup_of_Backup_of_Backup_of_Graphic1.cdr. The presence of creative torment is obvious.

Education

People don't suddenly become designers. This is a talent that needs to be developed from childhood. IN adolescence recommended to visit art school, then you should extend your studies at a college or university with a degree in design.

Higher education can be obtained at universities such as: St. Petersburg State University, St. Petersburg State Academy of Arts and Industry named after A. L. Stieglitz, St. Petersburg State Polytechnic University.

Art universities in Moscow: Moscow State University of Culture and Arts (MGUKI), Russian State Humanitarian University (RGGU), Moscow State Academic art institute named after V.I. Surikov (MGAHI named after V.I. Surikov), Moscow State Academy of Arts and Industry named after. S. G. Stroganov (MSHPA named after S. G. Stroganov).

					I APPROVED
(name of enterprise, organization, institution)					(head of an enterprise, organization, institution)
JOB DESCRIPTION
00.00.0000		№ 00			(signature)		(FULL NAME.)
Structural subdivision:	Layout department
Job title:	Designer
					00.00.0000

1. General provisions

This job description defines the functional duties, rights and responsibilities of the designer.

The designer belongs to the category of specialists.

A designer is appointed to a position and dismissed in accordance with the procedure established by current labor legislation by order of the director of the enterprise upon the recommendation of the editor-in-chief.

Relationships by position:

1.4.1	Direct subordination	editor-in-chief
1.4.2.	Additional Subordination
1.4.3	Gives orders
1.4.4	The employee is replaced	person appointed by the director of the enterprise
1.4.5	The employee replaces

1. Designer qualifications:

2.1.	Education*	Higher professional (art) education
	experience	no work experience requirements
	knowledge	Methods and means of performing artistic and design work. Current standards and technical specifications, design techniques for various publications. Basics of print design. Technical aesthetics. Materials used in the work and their properties. Drawing technique. Graphics programs ( Adobe PhotoShop, Adob ​​e Illustrator, QuarkXPress, PageMaker, CorelDraw, etc.). Fundamentals of economics, labor organization and production organization. Fundamentals of labor legislation. Labor protection rules and regulations.
	skills	Work using modern technical means and computers.
	Additional requirements

* or secondary education, work experience of at least 1 year

1. Documents regulating the activities of a designer

3.1 External documents:

Legislative and regulatory acts relating to the work performed.

3.2 Internal documents:

Charter of the enterprise, Orders and instructions of the director of the enterprise (editor-in-chief); Regulations on the layout department, Designer job description, Internal labor regulations.

1. Job responsibilities of the designer

Designer:

4.1. Carries out timely and high-quality execution artistic and design works commissioned by departments of the enterprise (clients).

4.2. Develops artistic and technical design publications based on information received from the immediate manager or client (about the target audience, the purpose of the publication, deadlines, required quality, etc.).

4.3. Draws up sketches and performs artistic design work for publications of various nature(in magazines, books, other publications), projects, reports, information and advertising materials; develops sketches of packaging, trademarks, etc.

4.4. Consults his immediate supervisor (client) on the principles and options for solving assigned design problems.

4.5. Coordinates sketches (projects) with the immediate supervisor (client) and prepares final layouts of information publications (press releases, announcements, newsletters, statements, price lists, directories, etc.), identifying materials (business cards, labels, packaging, forms, etc.), reference books (address books, educational and other aids, etc.), artistic and journalistic publications (books, magazines, newspapers, etc.).

4.6. Creates illustrations for texts (drawings, diagrams, graphs, diagrams, etc.), develops new fonts, design styles, etc.

4.7. Makes corrections to art and technical design projects as directed by the art editor.

1. Designer rights

The designer has the right:

5.1. Count artistic and design solutions into your personal portfolio as original designs.

5.2. Require the management of the enterprise to provide the organizational and technical conditions necessary for the performance of official duties.

5.3. Get acquainted with the documents defining his rights and responsibilities for his position, criteria for assessing the quality of performance of official duties.

5.4. Submit proposals for improvement of work related to the responsibilities provided for in this job description for consideration by the management of the enterprise.

1. Designer Responsibility

The designer is responsible for:

6.1. Behind improper execution or failure to fulfill their official duties provided for by this duty

First of all, you need to define what the design profession is. Now on the labor market you can find vacancies for graphic designers, landscape designers, layout designers, etc. However, even with such a variety of similar job titles and industries in which these specialists work, they have a lot in common.

In any case, the designer remains the person whose responsibilities include design appearance anything. In the future, there may be nuances: a landscape designer works on gardens, parks or public gardens, a 3D designer prepares high-quality graphics using computer programs, a web designer designs websites on the Internet. At the same time, the main thing still remains - the designer must make a thing or image not only useful, but also beautiful and attractive to its user.

What does the designer's instruction consist of?

The profession of a designer is in demand in many areas, and in many organizations where such specialists work, a job description is drawn up for them. Such a document is convenient for both parties:

• the employer records the requirements that the employee must meet, as well as the responsibilities assigned to him;
• the employee knows exactly what should be done and what management has the right to demand from him.

As a result, during work there are fewer reasons for disagreements and conflicts, and work activity turns out to be more effective.

At the same time, labor legislation, although it allows the use of job descriptions, almost does not regulate their form and content, with the exception of certain categories of workers (for example, employees of executive authorities). However, in practice, over many years, a certain format for drawing up this kind of documents has been developed, according to which the designer’s job description usually includes the following sections:

1. General provisions. Here the official title of the position is given, the field of activity in which he is employed is determined, the order in which he is appointed and dismissed, as well as subordination in accordance with the norms in force at the enterprise. This also usually includes requirements for the employee’s qualifications.
2. Job responsibilities. This section specifies what exactly the employee holding the position is required to do.
3. Rights. Since employee rights are established and guaranteed by labor legislation, this section usually indicates those that are not enshrined in legal norms. In particular, this often includes the right to make suggestions to management, the right to demand assistance from other employees, etc.
4. Responsibility. The main types of responsibility assigned to the employee are listed here: disciplinary, civil, administrative, and in some cases criminal is also mentioned.

If necessary, other sections are included in the job description. For example, it may have a separate section on labor functions tasks performed by the employee, the required amount of knowledge for the position, subordination and connections within the organization. If such sections are not highlighted, their content may be included in one of those listed above.

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