In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.
Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.
Despite a large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then for your attention we offer a list of recommendations and advice from experienced businessmen in this field.
Before you run to register your activities with the tax office, sketch out a business plan for a manicure salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.
After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure does not require large investments and waste of time. In addition, taxes on business activities will be lower than in an LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.
After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.
Search for premises
The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, for each workplace six to seven square meters should be allocated, there should be access to water supply, and all personnel should have sanitary records.
For an average salon with four to five workplaces, an area of sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.
It is necessary to locate your future nail salon in a public place: shopping and business centers, the first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.
Nail salon equipment
The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave on his own, but will also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.
In order to offer all possible manicure services, you must purchase:
- quartz sterilizer and thin manicure lamp for standard manicure;
- Fraser for manicure and pedicure;
- paraffin melter for hands;
- professional UV lamp for nail extensions.
In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.
Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.
For furniture you will need: specialized tables for manicure, comfortable chairs for a pedicure, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.
Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.
It is very important to pay attention to the chairs of the craftsmen, in which they spend most of their time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.
Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.
Staff
Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.
Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.
Salon advertising
To successfully operate a nail salon and fight against competitors, it is important to allocate an advertising budget at the first stage. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, and distribute them to mailboxes. Run promotions on social networks and give away a free manicure to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on the holidays e-mail, give gifts.
Prices for services
Don’t be afraid to initially set average prices for the services of your salon’s specialists; too low a price will scare off respectable clients. Here are approximate prices for manicure and pedicure services:
- Hygienic manicure – 350 rubles;
- Hardware manicure – 400 rubles;
- Children's manicure – 250 rubles;
- Paraffin therapy – 300 rubles;
- Gel manicure (extension) – 800 rubles;
- Manicure correction – 500 rubles;
- Gel manicure removal – 400 rubles;
- Nail modeling – 1200 rubles;
- Coating with medicinal varnish – 100 rubles;
- “French” manicure – 250 rubles;
- Nail polishing – 100 rubles;
- Classic pedicure – 900 rubles;
- Hardware pedicure – 1100 rubles;
- Treatment of fingers and feet – 700 rubles;
- Foot bath – 150 rubles;
- Foot scrub – 100 rubles.
Expenses and income
Table 1.1
One-time expenses.
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Registration of individual entrepreneur | 800 |
| 2 | Quartz sterilizer, 4 pcs. | 7 200 |
| 3 | Manicure table set, 4 pcs. | 60 000 |
| 4 | Paraffin burner, 4 pcs. | 10 000 |
| 5 | Ultraviolet lamp, 4 pcs. | 12 000 |
| 6 | Fraser, 4 pcs. | 30 000 |
| 7 | Aprons and gloves for craftsmen, 4 sets | 10 000 |
| 8 | Reception desk | 20 000 |
| 9 | Craftsmen's chairs, 4 pcs. | 16 000 |
| 10 | Chairs for clients | 16 000 |
| 11 | Pedicure chairs, 2 pcs. | 50 000 |
| 12 | Sofa for those waiting | 12 000 |
| 13 | TV | 18 000 |
| 14 | Coffee table | 3 000 |
| 15 | Hangers | 2 000 |
| 16 | Phone number for administrator | 2 000 |
| 17 | Filing Cabinets | 3 000 |
| 18 | Safe | 2 500 |
| Total | 274 500 |
Table 1.2
Monthly expenses
| № | Name | Amount, rub. |
|---|---|---|
| 1 | Renting premises | 50 000 |
| 2 | Consumables (varnishes, napkins, bases, etc.) | 40 000 |
| 3 | Employee salaries | 140 000 |
| 4 | Taxes (USN, 15%) | 40 000 |
| 5 | Advertising | 10 000 |
| 6 | Internet, TV | 3 000 |
| 7 | Stationery | 2 000 |
| 8 | Water, tea, sweets for clients | 2 000 |
| Total | 287 000 |
With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.
The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on running a successful business.
The art of looking great is a skill that probably every woman tries to master. Well-groomed and beautiful nails are not only an element of attractiveness appearance, but also the status of a woman. According to statistics, 50% of beauty salon services are manicures and nail design. Therefore, today highly specialized nail salons are becoming widespread. At the same time, experts believe that the niche in this industry is not yet occupied enough and there is room for further growth. You will learn about what is needed to open your own salon from scratch by reading our article.
Choosing a nail salon format
- A classic nail salon is a common format. Possible opening concept: positioning of a brand or name, for example, an option in which a “star” works - a chief master with a large list of merits and high qualifications.
- A manicure salon can be opened on the basis of an existing beauty salon, massage salon or fitness center under the terms of renting the premises. The advantage of this option is the already existing base of potential clients. Disadvantage - the client base is limited to visitors to the establishment where the office is open.
Manicure room in a beauty salon
- Nail design studio. It is positioned on various options for nail design, involves the use of various coating and painting techniques, requires high professionalism and artistic abilities of the masters, and, accordingly, significant costs for finding personnel, paying for highly qualified labor and training.
- An island in a shopping center or a nail bar. Lately it has become increasingly popular. It is assumed that a woman shopping at a mall is psychologically more motivated to look good and may get a manicure even if she did not initially plan to do so. The advantages also include relatively low opening costs. The disadvantages are the lack of a stable client base and conditions for proper processing of tools, which creates additional difficulties for the master and can be a stopping factor for the client.
Walking past a nail bar in a shopping center, a woman can hardly resist getting a manicure.
- Home manicure salon. Most cheap option opening of a manicure salon. Income is limited to the maximum workload of one master. Additional difficulties in attracting clients. Not every woman will agree to get a manicure at home from an unknown specialist. That's why effective way attracting clients for this option - recommendations from friends.
- Non-standard options for opening manicure salons:
- Nail bar in a restaurant, cafe. The originality of the idea lies in the fact that while the spouse or friend is having lunch, the companion will have time to give herself an express manicure;
- Mobile nail salon. Involves a technician visiting your home. Works independently or as an option for other nail salon options.
The option of opening a nail salon as a franchise is becoming widespread today. Today on the Russian market there are 10-15 offers for nail salon franchises.
The choice of opening option depends on the state of the market in the city/region, the size starting capital and personal preferences of the entrepreneur.
Advantages and disadvantages of business
pros
- An excellent startup option for aspiring entrepreneurs. Opening a nail salon does not require serious knowledge in the field of business or finance, therefore it is a good springboard for a future businessman.
- Does not require large investments. There is an option for opening a salon for any budget. In addition, it is possible to develop in stages: first a home business, then a manicure salon, then a nail salon or nail design studio.
Start small - alone in your apartment, and if there are so many clients that there is nowhere to go - then you can think about premises and hired workers.
Rinny
http://nailclub.ru/forum/showthread.php?t=16619
- The developing market for nail services. The culture of not doing your own manicure has not yet become firmly established in our lives. It opens additional features to expand the market.
In large and medium-sized cities, about 20% of women and 5% of men use the services of nail salons.
It is interesting that in Moscow there are about 250–300 nail salons, and in New York there are about 1300. The nail salon market in Russia, indeed, has great opportunities for further development.
Minuses
- Nail salon clients are often tied not to the place, but to the master. This creates serious risks for the owner in terms of losing his client base if an employee leaves.
- The choice to develop a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. This requires not only knowledge and special equipment, but also a high level of employee discipline. It is obvious that the risk of loss business reputation if any, the likely consequences associated with non-compliance are enormous.
- High level of competition. Despite the fact that the market has a potentially high capacity, the level of competition in it is high. To be in trend, you need to constantly take into account and implement modern technologies in the field of nail services, use all possible marketing channels.
Required documents for opening
In order to open a nail salon, you must first register a legal entity. For small business It makes more sense to register as individual entrepreneur. The advantages of opening a salon as an individual entrepreneur compared to an LLC include: no need to have an accountant, the ability to freely dispose of revenue.
Registration of individual entrepreneurs takes place at the tax office or with the help of a multifunctional public services center. The state duty will be 800 rubles.
An important point is the choice of taxation system. There are 3 options available for the salon: UTII, simplified tax system and patent system.
Under the simplified tax system, the tax base will be 6% of the salon’s income. With UTII, the tax base is fixed - and this is a positive aspect of this accounting system. The patent system also applies to certain types activities, requires payment for a patent for a specific period (from 1 month to 1 year).
The choice depends on the region where the salon is opened, on the nature of payments (cash, using an account) and some other factors. Before opening an individual entrepreneur, you need to calculate each of the options and choose the optimal one.
Also, when opening a salon, you need to obtain a conclusion from the SES (sanitary and epidemiological service) on compliance with sanitary and epidemiological standards. Another document is the conclusion of the fire service, if we are talking about renting a separate room or working in your own premises, and not about working in an office in a shopping center.
SanPiN 2.1.2. 2631−10 “Sanitary and epidemiological requirements for the placement, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and beauty services.” You should carefully study the requirements before opening a salon.
In addition, it is necessary to determine the procedure for sterilization of instruments and conclude a disposal agreement fluorescent lamps. And of course, all salon employees must have medical records.
How to choose a place?
When choosing a location, you need to consider the following points:
- Analyze the places with the largest or target concentrations of people. These can be shopping and office centers, fitness centers, children's development centers. Ideally, the purpose of finding people near the place where the salon is opening is to take care of themselves: purchasing clothes, playing sports, attending training courses, psychological seminars, etc.
- You should not open a salon in residential and industrial areas, places where cars are sold, auto repair shops, hardware stores, etc.
- The idea of opening a salon near a competitor has pros and cons. Pros: the ability to attract some customers to yourself, cons - the need to use additional and more interesting means of attracting customers compared to a competitor.
- Opening a nail salon in a beauty salon or hair salon is also a good idea. In this case, a targeted flow of customers will be ideal for building a customer base.
Before you open, decide on the location - this is the main component. Determine the target audience (who the salon will be aimed at - wealthy middle class, youth, etc.). Look at how many salons there are in the area, walk around them, note the advantages and disadvantages, and analyze your concept again. Be sure to look at how busy the salons are. Try to sign up for them, see how much free time the masters have. And look further.
Bro
http://www.hairlife.ru/forum/topic/4234
Premises requirements
For the work of one master, 6-10 square meters are required. meters of area, you also need space for the office manager’s desk, a toilet and, if desired, a room for staff meals and storage of materials. With 3-4 craftsmen working, the area of the room will be on average 40–50 square meters. meters. Rental cost 1 sq. meter ranges from 500 to 1,500 rubles (depending on the city, region) in office centers, on the first floors of buildings. On average it turns out to be 35-60 thousand rubles. A manicure room can occupy an area of about 30 square meters. meters. The cost of renting an island in a shopping center per square meter will cost more, but the area required will be smaller - no more than 7-10 square meters. meters. Accordingly, the rental cost will vary greatly depending on the prices set by the shopping center, and will be very average from 30 thousand rubles to 100 thousand rubles.
Master's workplace
According to SanPin, the workplace of one master must have at least 6 square meters. meters.
The premises do not necessarily have to have expensive designer renovation, but it certainly must be clean, tidy, bright and consistent with the chosen style of the salon. A small cosmetic repair will cost another 50-150 thousand rubles, calculating 1,500 rubles per 1 sq. m. meter.
The premises must meet the requirements of fire protection and SES. To obtain a conclusion from the SES, an officially concluded rental agreement for the premises is also required.
Purchase of equipment, furniture and materials
Minimum set of equipment and furniture for a nail salon:
Determination of the list of services provided and their cost
A nail salon usually provides the following list of services:
- Hand and nail care services: different kinds manicure, paraffin therapy, scrubs, hand masks, wraps, nutrition, moisturizing and protection.
- Modeling and strengthening of nails with acrylic, gel, etc.
- Nail design: coating with varnish, gel polish, using various techniques, including artistic painting.
- Pedicure.
The specific list of nail salon services depends on:
- availability of equipment (for example, some pattern application techniques require additional equipment);
- suppliers of consumables offering special options for nail care and design;
- level of professionalism of personnel (the main factor);
- entrepreneur's imagination.
The best pricing option in this case would be a comparative approach. It is necessary to carefully study the price lists of competing salons. At the first stage, to attract clients, you can set prices a little lower than those of well-promoted competitors, or, conversely, if there is reason to believe that the level of professionalism will allow you to immediately offer services at a high level, offer prices higher, and thereby declare yourself as a salon elite class. In any case, this question is strictly individual and requires thought.
One master can serve on average 4-5 clients during a working day. The average bill per client is 1 thousand rubles. IN major cities maybe higher. The daily income of one master is about 4-5 thousand rubles. Monthly revenue per master will be about 80 thousand rubles - 100 thousand rubles.
Recruitment
Question correct selection staffing for a nail salon costs even more than choosing the right location for its location. After all, it depends on the skills of the employees whether the client will come back. You can spend a lot of money on advertising campaign and attract customers, but this money will be worth nothing if you cannot retain these customers.
Options for attracting employees
- Luring masters from other salons, the advantage of this option is the accumulated experience and client base, the disadvantage is that it is necessary to offer more favorable working conditions.
- If you yourself have the relevant experience, you can attract craftsmen with little experience and train them additionally.
Regardless of the chosen option, it is important for a nail salon that its employees undergo training and improve their skills on an ongoing basis. Nothing decorates the walls of a salon and inspires confidence in clients like education certificates. Therefore, the cost of personnel training must be included in the budget.
Personnel costs
- The master’s salary, as a rule, is 30–40% of his revenue.
- Administrator salary - from 10,000 rubles, 2 administrators in shifts.
- The cleaning lady's salary is from 4,000 rubles.
At the first stage, you can do without an administrator and a cleaner, combining these functions between yourself and the craftsmen.
The master’s salary will be about 25-30 thousand rubles.
Salon advertising and promotion strategy
Salon promotion channels include:
- distribution of flyers and leaflets;
- placing business cards in places where the target audience gathers;
- creating an attractive website, advertising on the Internet;
Yulia Evtikhova, founder of a nail salon
https://lenta.co/success-story-how-I-opened-my-beauty-salon-from-scratch-22531
- holding various promotions and free master classes;
- creating a group on social networks and actively promoting it;
- communication on women's forums;
- participation in various competitions and competitions;
- creation of an incentive system;
- using customer-oriented policy techniques: holiday greetings, gifts and surprises for regular visitors. In the salon itself, you can offer the client a cup of coffee or tea, magazines, that is, to brighten up the time spent in the salon as much as possible. And, of course, nothing can replace polite treatment, a sincere approach and scrupulous compliance with the requirements of sanitary standards: disinfection of tools, use of disposable files, a clean fresh towel for everyone, etc.
These promotion channels do not require serious expenses, and some are completely free. However, the main channel for promoting a nail salon will be word of mouth. High professionalism of the craftsmen and an impeccable reputation will over time become one of the main ways to promote the salon.
When opening a salon, you can hold a grand opening ceremony: decorate the facade, invite guests, organize master classes, prepare refreshments. Post photos and a report about the event on social networks. Opening costs will be at least 10 - 15 thousand rubles.
Investment calculation and payback forecast
The level of investment for opening a salon varies greatly depending on the financial capabilities of the entrepreneur; the minimum expenses are presented below.
Table: initial investment
The initial costs of opening a nail salon or office will be at least 275,000 rubles. The table shows the lowest possible cost values. Any desires in terms of, for example, a more comfortable and attractive manicure table or beautiful furniture, will entail a significant increase in the cost of the estimate. Using the table above, you can calculate the level of investment for each specific case. Actual costs, as a rule, are always higher than planned, even in the case of a very methodical approach to planning. It is necessary to take this point into account when forming the input budget.
Table: monthly expenses
The data is also given for a nail salon with an area of 45 square meters. meters with the work of four craftsmen.
With revenue of 240 thousand rubles (each master - 80 thousand rubles) and expenses of 188 thousand rubles, the monthly profit will be 52 thousand rubles. With an initial investment of 275 thousand rubles, payback can be achieved in 6-7 months. But given that it will not be possible to reach optimal load immediately, a more realistic forecast would be to achieve payback within 8-12 months.
Possible problems and solutions
When running a manicure business, an entrepreneur may encounter a number of problems. Here are some of them:
- Lack of qualified personnel. Find suitable trained personnel - a big problem to date. It will take a lot of time and effort to select and train staff to suit the needs of your salon.
The biggest difficulty I encountered was the selection of craftsmen. Good masters did not want to go to the newly opened salon. I had to persuade, inspire, almost put on a performance before each one.
Masha Koroleva, owner of a chain of nail bars
http://www.woman.ru/stars/medley1/article/45332
- The risk of losing the client base due to the dismissal of the master. As noted above, despite all the efforts of business owners, the client’s connection often goes not to the salon, but to the employee. Possible Solution: through various loyalty programs, motivate customers to visit this particular salon; stimulate employees to long-term cooperation by effective system create bonuses, including for length of service, psychologically comfortable atmosphere a team;
- High competition amid a growing market can also lead to loss of customers. Possible solution: competently and effectively use technologies to attract and retain customers.
- The need to always be on trend. The growing market in the field of nail design requires participants to constantly monitor trends and continuous development, which often entails financial costs.
- The risk of loss of business reputation in the event of a mistake by the master. Anyone has the right to make a mistake, but poor quality work by a nail salon technician can lead to negative reviews, because, as you know, negative word of mouth works many times better than positive word of mouth. And taking into account the development social networks and other means of communication, the consequences can be truly catastrophic. Possible solution: monitor the employee’s impeccable performance of their duties as much as possible, pay special attention to staff training, as well as compliance with the requirements for disinfection of instruments.
It's nice to do something that brings not only income, but also pleasure. Nail salon - perfect choice to start your own business. The minimum investment will be 275 thousand rubles, payback - up to a year.
In this material:
Most people try to find business ideas that don't require... high costs, one of them is nail service. How to open a manicure salon, what is needed for this, what subtleties do you need to know to run it successfully? The services of cosmetologists, hairdressers and manicurists are among the most in demand. A beautiful hairstyle and clothes are only part of the ideal image; you cannot make a good impression with unkempt, dirty nails. Recently, men have also been visiting beauty salons, which has contributed to an increase in demand for these services.
Choosing a room for a nail salon
Before opening a nail studio, you need to decide on the premises. Its size depends on how many seats the cabinet will be designed for. If one master will work in your salon, a room of 10 sq.m. will be enough. It is very important in which area your manicure business will develop. The ideal option is to rent a workplace in a large beauty salon. However, finding such premises can be difficult, since prestigious salons usually have their own employees. If you have sufficient experience in the field of manicure and pedicure, you can try offering a beauty salon to rent out a small space.
E 
It would be more economically feasible to open a nail salon in a small pavilion in a shopping or office center. This perfect option regarding rental costs. It is unprofitable to rent a separate apartment on the ground floor of a residential building for a manicure business: the rent will be too high, and a large area of the premises will remain unclaimed. The cost of renting an office will depend on its size and location.
The rented premises need to be renovated, so before you open a manicure salon, you should decide whether you have enough funds for this. The absence of the need for repairs is another advantage of premises located in shopping centers. The office should look neat and clean. It is not necessary to create an ultra-modern interior; it is enough to cover the walls and floor, as well as purchase the necessary furniture.
When planning to start a manicure business, you should take care of timely registration with government agencies. You can register your business as an individual entrepreneur or LLC. In order to open a manicure salon, you do not need to obtain a license. However, you will need to know and do everything sanitary standards, related to establishments providing manicure and pedicure services.
If you rent a separate room, the methods of its operation should be agreed upon with the fire inspectorate. All permitting documentation, of course, should be obtained before starting work. Do not forget about the correct execution of the contract with the owner of the premises.
Every technician in a nail salon must have a health certificate. Don’t forget to set up a stand with registration certificates and a book of complaints. As for the taxation system, the nail business involves the use of UTII. When registering an enterprise with the tax office, you must submit an application to apply the simplified tax system.
The amount of taxes paid will remain unchanged; it will depend on the number of craftsmen, including the owner of the company. The basic income level is 7,500 rubles. per person. Each region has its own coefficients for accurate tax calculation.
Choosing equipment for a manicure salon
Each master in a nail salon must have his own workplace. First of all, this is a manicure table; to purchase it you will need at least 5 thousand rubles. It is best to buy a ready-made workplace, equipped with shelves for cosmetics, a hood and a lamp. Such a table will cost 25-50 thousand rubles. A chair for a master and a client will cost 6 thousand rubles. When planning to open a nail salon, you need to buy a high-quality set of tools, it costs at least 3 thousand rubles. You will also need a sterilizer, a cabinet and shelves for tools.
Workplaces should be comfortable, furniture should be resistant to regular sanitization. The chair does not have to be expensive, the most important thing is that it is comfortable. The manicure procedure is lengthy, so both the master and the client should be in a state of comfort during this time. You will also need lamps to dry the coating on your nails.
We evaluate business profitability
Before you start a nail business, you should determine what costs you expect. The cost of renting a room depends on its size and location: it ranges from 500 to 1,500 rubles. per sq.m. Repairs will require from 50 to 100 thousand rubles. You will spend 30 thousand rubles on equipment for one workplace, and 15 thousand rubles on the purchase of consumables. The profitability of a salon depends on the qualifications of the craftsmen working in it. If you provide services yourself, having sufficient experience in this field, you will be able to earn at least 50 thousand rubles.
You can increase the profitability of a business by adding additional jobs and hiring craftsmen. Nail salon workers are paid on a piece-rate basis, which is about half the cost of the service. It should be remembered that clients go to a specific master, and not to a specific establishment, so the key to the success of your business will be high qualification master, his friendly communication with clients.
If you are planning to start your own business, you may be interested in the self-employment program, according to which a beginning entrepreneur can receive a government subsidy to open a manicure salon.
Create your own website, a group on a social network, conduct all kinds of promotions and competitions. Advertisements can be placed in public places, entrances residential buildings etc., order an SMS newsletter, a colorful banner, send out invitations on a social network.
Order a business plan
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 | Investments: Investments from 149,000 rub. The international holding InfoLife is a monopolist in the biometric testing market, already the holder of three successful franchises that allow you to learn more about a person. In 2012, the first franchise company was launched with the InfoLife fingerprint ability testing program. The author's software product is a unique development of the Russian researcher Alexander Zubarev. To create a program, business strategy, corporate identity, as well as... |
 | Investments: Investments from RUB 1,900,000. The PILKI company has existed in the beauty services market since 2014 and occupies a leading position in St. Petersburg and Leningrad region. Thanks to a non-standard approach and a progressive view of the art of manicure, a huge network of studios has grown from one salon, monthly proving its superiority with a combination of quality materials, a high level of service, original and modern approach to the choice of designs, as well as loyalty... |
 | Investments: Investments from 260,000 rubles. Service of quality services and recommendations WERTAFON The affiliate network operates in more than 60 cities in Russia, the CIS, Europe, and Asia. Main directions of service development: High-quality city information system Ordering all popular services ON-LINE: taxi, cargo transportation, tickets, reservations, assistance from any online specialists Separate directions with announcements on the topics: Jobs, Real Estate, Exhibition of Goods, Buying-selling-renting business, Freelancer Services. Web magazine,… |
 | Investments: Investments from RUB 1,400,000. On November 11, 2008, the first 4hands manicure and pedicure studio opened in Novosibirsk. 3 years after its opening, it was acquired by the current owner of the 4hands network, Tatyana Shutova. “Four years ago I worked as the director of a law firm and was a client of the only 4hands salon in Novosibirsk at that time. At that time, the salon was 3 years old. The idea of a mono direction to me... |
Investments: From RUB 4,500,000. Fingers is a unique salon format pioneered in New York City where guests come with friends to socialize while manicurists and pedicurists provide professional services. The company "Fingers" was founded in 2007, and currently there are 36 salons and a studio school in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,… |
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Each of us has at least once thought about developing our own business, about working for ourselves, and not for someone else. A manicure salon is a great idea for starting your own business, a whole field for creativity and self-realization, and now we will look in detail at how to do this: where to start, what to pay attention to, how much money to prepare for investment.
IN modern world Women going for manicures are becoming commonplace; it has become an inexpensive, quite accessible pleasure. Many business women consider it their duty to keep their nails in order and regularly update their manicure, they are looking for best places, consult with friends. They are ready to spend a lot of money to work with a good master.
Despite the abundance of salons, there are few professionals in this niche, which, with the proper approach to business, will allow you to quickly stand out in the nail salon market.
First, you need to firmly decide to open a salon and set a goal, preferably expressed in a certain income, for example: earn 500 thousand a month. Any business requires serious dedication, so you need to get motivated and get closely involved in business development.
The second important component is to draw up a correct business plan, take into account expenses and income, and understand the nuances and pitfalls. Let's build a task plan and analyze each one step by step in detail.
IP registration and documents
The list of documents for registration of individual entrepreneurs in 2017 includes:
- application in form P21001,
- notification of the transition to the simplified tax system 2017,
- payment receipt for payment of state duty for opening an individual entrepreneur in 2017,
- power of attorney to submit and receive documents for opening an individual entrepreneur.
You can register an individual entrepreneur either independently or by using the services of professional registrars, which can ease the unpleasant paperwork. Registration costs from 800 to 2 thousand rubles.
This requires a bank account and documents to open it. It is imperative to obtain permission from the fire and sanitary-epidemiological services, to enter into an agreement for disinfection, disposal of fluorescent lamps, and garbage removal.
Mandatory conditions are that all personnel with a work permit must have medical records. Compilation employment contract with employees for official employment is desirable, but let's be honest, not everyone decides to do this in order to save money and reduce taxes.
Room
Buying or renting premises depends on your desire and financial capabilities. Of course, renting in good location It's not cheap. There is no need to rush to buy; after a few months of the salon’s operation, you will understand how profitable a location in a particular location will be; perhaps you will think about moving to a more suitable area.
Having developed a certain stable client base, firmly established in the area, and saved up funds, you can think about buying out the premises in order to become a full-fledged owner of your brainchild.
Study the market in your city, see which places in the city are most visited - these can be large shopping centers, populated residential areas, walkable streets. Rent in such places will be significantly higher, but with skillful business management it will pay off.
Analyze the age audience: in an area with new buildings, there will most likely be an abundance of young girls who will be more willing to go to the salon; in an area where there are many elderly people, renting a room is unprofitable.
Exist regulations and requirements for premises specifically for a nail salon:
- The average work area for one master is 6 m2,
- The salon should not be in the basement,
- Availability of a ventilation system.
It is necessary to justify 3 zones in the room: an administrator area with a sofa for waiting visitors, work zone with tables for clients and craftsmen, bathroom or toilet.
It doesn’t have to be 3 separate rooms; the administrator’s area can be separated from the work area with a large screen.
Choose rooms with an unusual design or create your own original interior. Your salon should be memorable in order to attract not only quality work, but also atmospheric. Come up with a twist: interesting colors, metallic furniture, an abundance of green plants. A big plus will also be parking next to the location of the proposed salon.
Equipment purchase
Over time, you will get a feel for what equipment needs to be purchased, but first, the required purchases are:
- manicure tables by number of workstations
- comfortable armchairs or chairs with backs for craftsmen and clients
- waiting sofa
- coffee table for magazines
- reception desk
- telephone
- lockers for storing equipment and consumables
- manicure equipment sterilizer
- sink
- autoclave
- UV camera
- nail baths
- stereo system and/or TV
- kit manicure tools
- consumables (varnishes, rhinestones, gloves, napkins)
Find a reliable supplier of premium branded supplies. Study the supplier market, reviews, consult with business colleagues. The quality of work directly depends on the quality of materials, and this is especially important during the formation of a business.
In the waiting area, place a comfortable soft sofa, a coffee table with brochures and glossy publications. It wouldn’t be a bad idea to put out a plate of sweets and cookies, install a coffee machine and invite customers to while away the waiting time with a cup of coffee. This will help create a cozy atmosphere in the salon, and visitors will be happy to return to you again and again.
Hiring staff
This is one of the most important points of a business plan. The reputation of your salon will depend on the qualifications, politeness, and responsibility of the staff. Many experienced nail technicians work from home and have a steady clientele.
Offer them favorable conditions, a well-equipped workplace, official employment, and such masters will bring a string of clients to your enterprise. You can also hire newcomers, but then it will take many times longer to promote the business.
Unscrupulous craftsmen can get a job with you with the insidious intent of gaining a client base in the workplace, giving away their contacts with a tempting offer to do it cheaper, training their skills to a high level at good equipment and with quality materials.
To reduce the risk of such incidents, organize collective events, corporate parties to unite the spirit and create one family, pay wages on time, praise on business, come up with a system of incentives and bonuses, then the craftsmen will always feel comfortable in the workplace and are unlikely to think about changing jobs .
The responsibilities of the masters include:
- Preparing and cleaning the workplace
- Disinfection of instruments, control over cleanliness
- Accounting for consumables, timely notification of restocking
- Performing services from the list of established ones
- Polite communication with clients
Valuable employee, not only yours right hand, but also the first impression of clients about the salon. During the interview, pay attention to what impression the prospective employee makes on you; it should be pleasant to communicate with him. The administrator is a neat, calm, competent person.
At first, you can play this role yourself until you find a suitable representative.
Administrator's responsibilities:
- Opening and closing of the salon
- Keeping the premises clean
- Maintaining a customer base, communicating with them, notifying them about promotions and offers
- Sign up for services
- Services Consulting
- Maintaining a book of reviews and complaints, resolving disputes
- Cash management, customer payments
It's reasonable to suggest shift work work - 2/2 with a 12-hour working day. It is worth considering that most clients will be able to visit the salon in the evening after work, and it is worth shifting the work schedule to a later time, for example, from 10 to 22.
List of services
IN in this case You can turn to the experience of your colleagues and see what manicure services are provided in successful manicure centers. Classic manicure, French, shellac, nail extensions, custom design - all this variety should be presented in the form of a table and the cost calculated for each, for example:
- Base coat - 10
- Basic color coating - 15
- Protective covering - 10
- Napkins - 2
- Disinfectant - 5
Total: 42 (rub.)
These calculations will be useful to us in calculating profits.
In any business there is a risk of loss of reputation. To minimize it, check the book of reviews and suggestions more often, communicate directly with clients, and build friendly relationships. Offer to leave reviews yourself, put a book on the coffee table at the entrance. Many people put the book of reviews in a secluded, inconspicuous place, or even store it in a closet and take it out only upon request - this is wrong. Developing feedback will speed up the development of your salon.
In addition, try each new service on yourself, test each master on yourself to personally verify the quality of what is offered.
Update your list of services regularly. Use unique offers that differentiate you from your business colleagues. This could be a signature nail design, a special extension technique, or the use of branded care products.
In addition to manicure, you can further expand the range and add related services - pedicure, massage. This will help increase demand and customer base.
Price list
Price list- the face of your salon. Many people print them in black and white on plain A4 paper, put them in a crumpled file, hang them in an inconspicuous place, or don’t have one at all.
Manicure salon- services sector. Let's compare it to a restaurant. Remember your feelings when you come to a seemingly decent place, with... attractive design, good reviews, and they bring you a sheet of menu. No folder, no thoughtful design, dirty, wrinkled. What impression did this make on you?
Same with the salon. Carefully consider the design of the price list, the color scheme, which would be nice to match the interior of the cabin. Create a well-structured price list that will make it easier to work with clients. Apply a few rules:
Use paragraphs and subparagraphs. For example:
- Extensions: acrylic extensions, gel extensions, silk extensions, etc.
- Manicure: Classic manicure, French manicure, color manicure...
Enter detailed description services:
- Classic manicure - treatment of the cuticle and nail fold, shaping the nails, applying oil, transparent coating.
Each service must be clear to clients. Compared to a menu in a restaurant, each dish comes with a list of ingredients.
Specific cost of the service. Not “from 500 rubles”, but specifically - 560, 650 rubles, etc. The client must know how much to expect and how much money to take with him.
Service execution time. Of course, it is not always possible to determine the exact one, but it is advisable to write approximately.
Service and logistics are very important in business. Of two equally high-quality salons, clients are more likely to choose a salon with extremely clear and competent service.
Advertising
At the beginning of any business, serious investments are necessary, otherwise you will have to wait a very long time for returns and profit.
But all this will be meaningless if the work of the craftsmen is of a low level. Best advertisement- a job well done, then word of mouth will not keep you waiting.
Many aspiring businessmen are embarrassed to personally participate in advertising. Personalization - big step forward. People will see who they trust themselves to, who they pay money to. Create a personal brand led by your name, this will help you expand in the future and open new points.
Financial calculation
Now let's sum up the financial results.
How much money is needed for opening and the first month of work:
- Registration of individual entrepreneurs, opening of a bank account - 800 thousand.
- Rent and decoration of premises - 80 thousand
- Purchase of equipment and consumables - 250 thousand
- Wage personnel (on average administrator - 20 thousand, foreman - 18 thousand*4=64) - 84 thousand
- Advertising and promotion - 30 thousand
- Taxes
Total: 446 thousand + taxes
In the following months of work:
- Rent of premises - 50 thousand
- Consumables-30 thousand
- Salary - 84 thousand
- Internet and television - 2 thousand
- Advertising - 5 thousand
- Taxes
Total - 171 thousand + taxes
Let's calculate the profit.
On average, a manicure costs 500 - 700 rubles. If you take 600 rubles for the cost, then the cost calculated earlier will be 7% of the total price. From this subtract the percentage for the master, for example, 10%. The result is 498 rubles, which will be used to pay rent, internet, taxes and own income.
Services, as a rule, cost from 500 to 2000 rubles. If one master serves 5 clients a day, provided there is a stable client base, this will bring you revenue of 20 thousand, which will be 600 thousand per month. Several masters will bring, accordingly, many times more. Of course, these calculations are approximate, and to really get such a profit you need to work a lot, develop your business, and do promotion.
Conclusion
If you have firmly decided to build your business in the manicure field, you have promised yourself to put in maximum activity, creativity, creativity, and organization, you will certainly achieve success in this field, because a manicure salon is a win-win option if you run your business skillfully.
Every woman wants to be beautiful and look well-groomed. Hands with neat nails play a big role in the final look. In this regard, nail salons will always be popular.
In addition, such services are in demand all year round, and during the holidays the profit doubles. Therefore, if you have accumulated a certain capital, then information on how to open a manicure salon will be very helpful.
Where to begin?
Many may think that with so many competitors it is simply impossible to stay in this market. But if you analyze the quality of the services provided, you still have a chance to organize a good salon and get regular customers. The first thing you need to start with is business registration. To do this, you need to fill out an application for registration of an individual.
It must be given to the administration along with a copy of the passport, code and receipt, which indicates payment of the fee. After receiving a certificate of registration of individual entrepreneurs, you need to register with the tax and Pension Fund. For all this you will need to pay about $250.
Rent a manicure room with furniture and necessary equipment will significantly save your time and costs. The salon must meet the requirements of the sanitary station. They spell out the following rules: each employee of the salon should have 6 m2, and pieces of furniture should be easy to handle and clean. In addition, there must be a sink in the room for washing hands. And of course, instruments need to be constantly sterilized, for which you will have to acquire a special apparatus. As you can see, the requirements for a manicure salon are not very strict, and there are not many of them, so it will be easy to fulfill them.
Selecting a room
For your salon to be in demand, it is very important that it is located in right place. For example, it could be a central street, a place where shops or offices gather.
The office will also be popular in residential areas where there are no similar establishments nearby. You can buy a premises to implement your idea, but it is better if you rent it.
In this case, you will save significantly on costs, and if suddenly the business turns out to be unprofitable, you will be able to abandon the rented space. When choosing a room, you need to provide a utility room in which you can store some equipment and materials.
Also keep in mind that it must be transferred to non-residential property. Otherwise, you can “earn” additional problems and worries.
In general, renting a nail salon will cost you about $50 per square meter. To open a salon, you will need to obtain permission from the SES and the fire inspectorate. You may also decide to make repairs that will cost you at least $100.
Necessary equipment
Now let’s figure out how to open a manicure salon and what equipment you will need to purchase. The efficiency of work depends on the selected tools and other devices. All items must be comfortable and of high quality. It is recommended to order equipment from specialized companies.
Today you can see their descriptions and reviews on the Internet on certain sites. In general, you will need to purchase: a manicure table, lamps for nail extensions, special chairs for pedicures, regular chairs, and many other items. It is important not to skimp on materials and tools, since the quality of work and your reputation directly depend on this.
Manicure business and its features
When thinking about how to open a manicure salon, first develop a project for the design and decoration of the salon. In such establishments, oriental motifs are most often used in the design, which help to relax. In addition, you need to take care of comfort.
To do this, you definitely need to be attentive to customers; you can offer them tea or coffee while they are waiting in line. You can also install a TV in the salon so that people can be distracted and entertained. Remember that this is a very important aspect of success - friendly service. If the craftsmen who work for you have some kind of awards and certificates, then be sure to place them in prominent places, which will add solidity and presentability to the establishment.
Salon staff
You have two options:
- hire craftsmen who will work for you and receive wages;
- rent out places for a certain amount.
If you decide to build your business concept on the second option, then it is recommended to additionally hire an administrator who will work at the reception and take orders. He will also ensure that craftsmen do not agree with clients to work from home. Remember that a properly established workflow and competent management are the key to success.
You may have a problem where exactly to look for a nail professional? To solve it, you can use the Internet. Today, many issues are resolved with the help of the World Wide Web. Just don’t hire a person right away; you must evaluate his skill yourself.
To do this, ask him to demonstrate his skills or take him on a probationary period. In addition, you can use a newspaper with advertisements or go to a vocational school where people learn how to do manicures. There you can see how the master works, and then choose the right one for yourself.
- If business goes well, in the future you can expand the range of services provided and even organize manicure training courses.
- If you do not have your own funds to organize a salon, then in order to get a loan from a bank, you need to provide a properly developed business plan.
- Try to organize your business so that your salon provides the maximum number of services related to manicure and pedicure.
- Try to constantly improve the level of service. To do this, send your craftsmen to various courses to improve their skills.