Negotiations under control or the "win-win" method. Win-win, or win-win

Win - Win (win-win). Business strategy in a child's language.

IN Lately I especially often observe that many people do not even know about the existence of the “Win-Win” rule, or as it is also called “win-win”. And putting forward their proposals for cooperation, they suffer a complete fiasco. The most interesting thing is that these people do not understand the true reason for their failure.

So what is this Win-Win business strategy? And how can its principle be explained to a child in simple and understandable language?

Three deal options. Won - Won (win - win). Lost - Lost (lose - lose). Won - Lost (win - lose).

Where two parties interact, there is always room for negotiations with the aim of concluding some kind of deal. This simple principle applies absolutely everywhere. In nature, in business, in everyday life and in general in any area of life. Another question is what the results of these interactions are. There are three options: both sides win, both sides lose, there is a winner and a loser.

To make it clearer what is said above, I will give examples. I will specifically take situations that are close to the child.

An example of interaction in business.

The first party is the buyer. The boy was given money for his birthday. And he came to the store to fulfill his old dream. He wants to buy a helicopter.

The second side is a toy store. The business owner opened a retail outlet (shop) with the goal of making a profit. How more store will earn money from every toy sold, so more money this outlet will bring.

If the boy buys a helicopter, both parties will benefit. The child will fulfill an old dream, and the store will bring profit to the owner in the form of money.
If a boy comes to the store and the helicopter he needs is not there, he may get upset and not buy anything. As a result, the store owner is left without profit, and the child is left without his favorite toy. Both sides were losers.
If a boy bought a helicopter and it broke down two hours later, then a situation arises in which there is a winner and a loser. The store owner made a profit, but the boy spent the money and was left without a toy.
There may be another situation. When the buyer can become the winner, but the store remains a loser. For example, in a store someone mistakenly put the wrong price on the price tag, which is much lower than the purchase price. The boy bought a helicopter cheaper and received a double benefit: he now has a long-awaited helicopter and some more money for another toy. And the store was left not only without profit, but also lost some money.

From the above example, it is clear that the ideal situation was where both parties benefited. But the most main lesson which the child must understand is different. Absolutely any situation can be changed and turned into an ideal one, when both parties benefit.

If a boy comes for a helicopter, but there is none, you can find a lot of options for solving the problem. Order a toy from the seller and come back for it after a while. Instead of a helicopter, choose another toy, such as an airplane. These are just two solutions that quickly came to mind. If you think carefully, there are other stronger options.

If a situation with a winner and a loser has already happened. Was the toy of poor quality? This means that in order not to lose the client forever, the store can return the money to the child or offer another toy. Sold a toy at a low price? You can tell your parents about this and ask them to pay extra, but it’s better to simply correct the price on the price tag and pay off the resulting minus from the next sales of this batch.

To prevent such situations with a loser and a winner, you can come up with methods in advance to control prices on price tags inside the store, you can track the wishes of small customers and replenish warehouse stocks with new goods, you can create an algorithm for sellers (What to offer if there is no toy?). There are plenty of options. The main thing is to always strive to resolve a situation in which both parties will benefit. Otherwise successful business not to happen!

Homework.

The operating principle of the transaction Win-Win can be found in any area, always and everywhere at the junction of interaction between at least two different parties. Educate yourself and teach your child to analyze any such interactions in any area. Always ask yourself how to turn a Lose-Lose and Win-Lose situation into a perfect Win-Win situation. Analyze the reasons that led to the emergence of losers, and how you can eliminate the consequences and prevent their occurrence in the future. This is great practice! If a child learns this simple principle from the very beginning early childhood, not a single problem in life will turn him off the path of a true Winner!

From time to time I will replenish in which there are very often striking examples of such situations. In the next article we will analyze in detail the conclusion of an ideal deal Win-Win (win-win), using the example of the cartoon Stay tuned!

And don’t forget to write in the comments about your personal experiences in raising a successful child! Let's share these with each other important materials, of which there are very few today open access in the Internet!

Have a great mood and good luck in raising a successful child!

Always yours,

Rimma Kazri.

P.S.

I use the Win-Win rule every day today when building my own business with the Florange company. The more my partners earn, the more I get.

If you want to earn money with me, this is the place for you. Or write to my email. Her address can be found in contacts.

Assessment procedure

Point system Italian Association of Sommeliers (AIS) follows the conclusions that we made in the analytical-descriptive part - visual, olfactive and taste-olfactive analysis and a conclusion about the harmony of the wine.

To score out of 100, we use the main parameters taken from each stage. Having studied the plate, you will notice that the wine rating is divided into 5 phases (vertical columns), each of which has its own rating, expressed verbally and in the form of a number. Rating below 60/100 means unsatisfactory (insufficiente), i.e. negative characteristics of the wine are present in one or more phases of the tasting.

The spread of estimates between 60-80/100 means the following: with 60 points, the quality of the wine is satisfactory, with 70 points - average (discreta) and with 80 points - good (buona). When assessing between 80-100/100 – the quality of the wine is excellent (ottimo) at 90 points and excellent with over 90 points and exceeds all our best expectations with 100 points. Of course, here we can argue endlessly and search for the truth, but how could we live without it!

In order to avoid gross mistakes when awarding points to a wine that in reality will not correspond to its quality, it is necessary to pay attention to certain points. In no case should you completely transform the analytical and descriptive part into a digital one; in some cases we may get completely inconsistent results. In addition, it is possible to evaluate a wine using only the 100-point scoring method without filling out the analytical-descriptive part, making observations on all characteristics of the wine - visual, olfactory and taste-olfactory.

Correction factors

Each characteristic of wine in the table has its own correction factor (penultimate column in the table). The coefficient can be 1, 2 or 3 depending on the qualitative significance of various organoleptic characteristics.

In terms of visual analysis, for assessment transparency and consistency still wines/frizzante wines or transparency And perlage For sparkling wines, a correction factor of 1 (one) is used, since it is believed that these elements do not play a strongly discriminatory role in assessing the quality of wine.

Wine color, on the contrary, takes on a more significant role in the assessment, and its correction factor is equal to 2.

A correction factor of 3 is used to evaluate parameters such as quality of aroma, taste-olfactive quality of wine and harmony– these wine parameters play the most important role in the evaluation.

Points

Wine with 100 points - does it exist, ideal in all respects, in every aroma and taste note, in every sensation and emotion that it gives us? It is probably difficult to answer this question. But let's look at the points.

The maximum score for wine is 100/100 with the following division:

We give 15/100 to visual characteristics

We give 30/100 to olfactory characteristics

We give 40/100 to taste and olfactive characteristics

We give 15/100 to the harmony of the wine.

This division is due to the fact that olfactive and gustatory-olfactive the characteristics of the wine play a more significant role than visual. The color of a wine is quite often attractive and bright, but only the aromas of the wine and the taste-olfactive sensations of the wine represent its real value.

WITH practical point It's quite easy to fill out the table. We taste the wine and mark the corresponding cell with a cross. Having filled in the cell, we multiply the score (1,2,3,4 or 5) by the corresponding correction factor and get a number that we write in the last column. Then we summarize. It is considered sufficient for a wine to score 60/100, BUT in order for a wine to be considered pleasant for consumption, it needs to score at least 70/100 (the rule of major wine competitions).

Before you cross any boxes, pay close attention to the typicality of the wine so you don't discount certain wines. If a young wine is present in the tasting, the complexity of its aroma will never compare with the aroma of more aged wines. If we did not take into account the typicality of wines, then most young wines would receive very low ratings. Therefore, we repeat once again that when evaluating wine, we always remember the absolute quality of the wine and its typicality.

Let's quickly go through the main characteristics that we evaluate in relation to the above scheme (see table):

1. Visual analysis

We evaluate the external wine aspect and color, in order to exclude diseases of the wine or other anomalies, which is quite rare, but first of all in order to determine the state of development (evolution) of the wine and the suitability of the wine to its type (typicality).

Modern technologies practically eliminate the presence of turbidity in wine. The consistency of a wine is closely related to its typicality, so wines with low alcohol content and weak structure can be quite pleasant. To simplify the assessment process, transparency and consistency are combined into one term - external aspect of wine (aspetto)(in the case of sparkling wines, we combine transparency and perlage).

Wine color plays more important role, but not because one color is preferable to another, ruby red is just as attractive as garnet red. What's more important is brightness of color (vivacità), which is associated with the state of development, which in turn is reflected in the aroma of the wine and taste-olfactive sensations.

For example, the golden yellow color of a wine can be given three different ratings - satisfactory, good, or excellent, everything will depend on whether the shade is bright or dull, transparent and sparkling, or vice versa. At satisfactory assessment, our wine is apparently already approaching old age, or there is oxidation; The bouquet of wine and the taste are no longer interesting. At excellent In our opinion, this color will probably give us a guarantee of the quality of the wine, which is in excellent shape, with good intensity of aroma and gustatory sensations. Do you see the difference?

2. Olfactive analysis

Intensity, complexity and quality of aroma– the same parameters as in the analytical-descriptive part, but again, here they have different qualitative significance.

Among all the parameters, aroma intensity, less significant, since modern enological practices make it possible to create wines that almost always have good aromatics, so the correction factor for intensity is 1.

Complexity of aroma closely related to the region/area of grape cultivation, the grape variety and the evolution of the wine, thus being more important element from the point of view of assessing aromatics, the correction factor is 2.

And finally quality of aroma, combining intensity, complexity, elegance, typicality and purity of aroma, is the most significant characteristic- the correction factor is taken equal to 3.

3. Taste-olfactive analysis

Wine structure (body), balance and gustatory intensity– parameters closely related to the type of wine and its evolution, but less significant in the assessment than a parameter such as taste-olfactive quality– to evaluate these parameters we use a correction factor equal to 1.

Duration of taste, especially when we are talking about long seconds of pleasant aftertaste, is an indicator of rich aromatics, complexity of taste, elegance - we take the correction factor equal to 2.

Taste-olfactive quality, combining structure, balance, intensity of taste, fullness of taste, but, above all, duration of taste, elegance, typicality and purity of taste is the most significant characteristic - the correction factor is 3.

4. Harmony

And finally wine harmony– a characteristic summing up all previous qualitative assessments of wine - the correction factor is taken equal to 3.

Only if a wine has all its organoleptic characteristics at a high level, its harmony can be assessed as excellent. In this case, rest assured that we have a great and unforgettable wine!

In other cases, depending on the organoleptic characteristics, the harmony of the wine can be assessed good (buona), or average (discreta), or satisfactory.

If we have a wine with a defect at any stage of analysis, then the harmony of such a wine will be assessed as unsatisfactory.

Evaluate the wine carefully and award points. You should always be able to clearly justify why you gave this particular score, in which part of the organoleptic analysis you rejected the wine and for what specific characteristic, and for this, an experienced sommelier must be fluent in terminology and understand what is behind it.

Wine rating table on a 100-point scale (AIS – Associazione Italiana Sommelier)

grade
	superiority	choir	beat	bad	non-acceptance	Correction factor	Point
	5	4	3	2	1
Visual analysis (Visivo)
Appearance (Aspetto)						x1
Color						x2
Olfactive analysis (Olfattivo)
Aroma intensity (Intensità)						x1
Complexity of aroma (Complessità)						x2
Aroma quality (Qualità)						x3
Taste-olfactive analysis (Gusto-olfattivo)
Structure (Struttura)						x1
Balance (Equilibrio)						x1
Flavor intensity (Intensità)						x1
Duration of taste (Persistenza)						x2
Quality of taste (Qualità)						x3

Harmony of wine (Armonia)						x3

Form for organoleptic analysis of wine (AIS – Associazione Italiana Sommelier)

Visual Analysis

Transparency

Color

Consistency/Perlage

My observations

Olfactive Analysis

Intensity

Complexity

Fragrance quality

Description

My observations

Taste-olfactive analysis

Sahara

Sport is a constant competition. A person on a treadmill, football field or tatami wants only to win. The rules in sports are: either you lose or you win. But real life is a completely different matter. In life you don't always need to be competitors, like in sports. In a normal environment, you need to be like-minded people, cooperate, strive not only for results, but also to bring joy to yourself and your partners in business, study, and personal life.

Many people carry the competitive jitters into ordinary life. If in kindergarten, then only the main role at the matinee. If at school, then only “A” grades. If at the institute, then only the headman.

On the one hand, this is good. Fate favors those who want to be first. However, in endless competitions there are negative points. When your whole life turns into competitions with other people, then:

we forget about the interests of other individuals and thereby offend them;
we lose the support of those people whom we strive to beat at any cost;
we become angrier and more cynical towards others, and they pay us the same;
we stop choosing adequate methods of communication with colleagues, partners and stop at nothing because we really want to win.

By the way, even sport, with all its cruelty, sometimes shows examples of true nobility. It manifests itself in the fact that opponents, who just a minute ago were fighting in a desperate battle, come to each other’s aid in difficult times: they help with injuries, give them the opportunity to rest, catch their breath, and encourage each other. The unwritten code of honor for athletes is called fair play.

IN real life Not so long ago, the concept of win-win came into use in practical psychology. Translated from English, win is victory. The win-win strategy gives both opponents the opportunity to win. It is the opposite of the win-lose strategy, in which one person must necessarily be a loser.

It was first introduced into use in 1981 by Harvard University professors Roger Fisher and William Urey.

Win-win strategy, examples

Here are a few stories from real psychological practice, told by patients who were convinced of the benefits of the win-win strategy.

After their divorce, Alexander and Marina competed to see which of them was the best parent. If Alexander gave his son a phone, then Marina immediately gave him a tablet, to which Alexander responded with a laptop. If Marina took her son to Egypt in the summer, this meant that Alexander would go with the child to London for the autumn holidays. Each of the parents tried to persuade the boy in his direction. Twelve-year-old Nikita lived in a situation of constant choice between mom and dad. This led to serious neurosis in the boy. Neurosis was treated long and hard by psychologists and psychiatrists. Fortunately, the child’s illness forced the parents to seriously think about their actions and join forces to help Nikita recover.
In the evening, on a deserted country road, Dmitry was overtaken by a car. For some reason, Dmitry didn’t like that he was overtaken, he increased his speed and overtook this car in response. But half a minute later, an unknown motorist overtook him again. Both drivers got excited. They overtook each other until Dmitry's opponent high speed didn't fall into the ditch. Dmitry was overcome by the fear that he would now have to answer for road hooliganism. But still, decency and sympathy for the “victim” prevailed. Dmitry stopped his car and went down into the ditch. The other participant in the “competition” was alive, and little by little he began to get out of the car. Dmitry helped him get out and took him in his car to the nearest hospital (the “rival” had a dislocated shoulder and an injured hand). On the way, both participants in the accident started talking. After discussing what happened, they came to the conclusion that on the road mutual assistance and observance of “road courtesy” are much more appropriate than competition.
Igor and Gleb worked in the same company. Both were intensively pursuing careers and competing with each other in this. Everyone tried to distinguish themselves in some way, and at the same time be sure to become better than the other, and take a higher place in the company. They proposed and implemented project after project, one better than the other. The bosses were happy with this kind of race: it was good for the work. But somehow a new boss came, who did not know about the rivalry between Igor and Gleb, and entrusted them with one general project. The matter immediately stalled. While the two careerists were proving to each other the superiority of each of their working methods, the project stood still, and the ratings of both in the eyes of the new boss were rapidly falling, both were hinted at the possibility of dismissal. Igor and Gleb had no choice but to join forces to work on the project. Both began to think about work, and not about their own pride, and saw that they worked well together when the talent and knowledge of both were spent on a common cause. They did a brilliant job. Now they are partners, co-owners of a common company.
Irina and Olga - ex and new wife Alexey, hated each other, and tried in one way or another to do something unpleasant to each other. Alexei had a daughter left in his first family, so he could not avoid meeting with Irina, her mother. Sometimes he visited his daughter at Irina’s, sometimes the girl spent time in his new family. The women tried to turn the child against each other. The girl told Olga evil words, said about her by Irina, and vice versa. Sometimes women called each other and sorted things out. There was no end to the reproaches to Alexey from both sides. But one day Alexey found himself in a very difficult situation. The small company he owned went bankrupt, and he had nothing to pay off the debt with. And completely unexpectedly for themselves, both women made peace, each took out a loan and they both helped it out.

How to implement a win-win strategy with an opponent

Come up with good strategy, beneficial for both.
Tell your opponent that you want to offer him a win-win strategy. Encourage him to think about what this might look like.
If he doesn't trust you, ask him what proof of your loyalty he needs. At first, you may need a mediator whom you both trust to judge you.
Be open to any suggestions from him.
If before this you were enemies, then do not pretend that this did not happen. Admit that you might have been wrong about something.
Demonstrate how your offerings can be beneficial.
Prove to him that the new strategy is beneficial to you too.
Meet his team members. Introduce your team to him.
Break the activity into stages so that you can control the strategy in small areas.
Let your opponent know about any problems you have. Delve into his problems.
In an argument, do not take a completely negative position. Agree with what you can agree with.
Celebrate small wins in collaboration. Say what you liked and what you didn’t like. Give compliments.
Be positive, talk about good things, smile.

The win-win strategy has certain disadvantages. She demands high costs time and effort that goes into establishing contact and trusting relationships. However, there are also undoubted advantages: when it is implemented, you can stop wasting energy on competition and become allies with your opponent.

There are several dozen, if not hundreds, of wine ratings. Famous wine critics, magazines and websites, competitions and specialized events offer their ratings. A wine occupies one place or another in the ranking based on the ratings given to it by a wine critic, jury or panel of tasters. Each rating has its own scoring algorithm - system. There is currently no single “generally recognized” wine rating system, but there are several of the most significant ratings in the wine world. Today we are talking about them and the systems on which they are based.

Robert Parker's 100-point system

The most famous wine rating system in the world. Almost immediately after Parker created this system in 1978, it became so popular that they began to indicate the Parker rating in stores next to the price or put a sticker indicating the scores directly on the bottle. Naturally, highly rated wines began to sell better. The place in this ranking still significantly affects the cost of the drink, sometimes increasing it several times!

Wine critic and founder of Wine Advocate magazine Robert Parker developed his own rating system based on the school's 100 point system ratings. Wines are evaluated, as a rule, after a blind tasting - that is, when the tasters do not know anything about the wine - neither the name, nor the manufacturer, nor any other information.

Although the rating is called 100 points, the range of the scale is half as large: initially, any wine being assessed is given 50 points, and the remaining points are added to them. Almost all wines included in the rating have a score of more than 80 points - this is the threshold below which the wine is unlikely to be good. It's probably the fault of dubious quality, which could be rated very low, Robert Parker and his assistants simply do not taste.

Points are awarded as follows:

up to 5 per type of wine: beauty of color, absence of visible defects;
up to 15 for an aromatic bouquet;
up to 20 for taste and aftertaste, assessed together;
up to 10 for development potential and for the overall level of quality. In fact, the overall level of quality carries more weight in the assessment than just arithmetic scoring. Thanks to experience, a specialist can evaluate a wine as a whole, without assigning a score to each characteristic, and only Parker will notice the difference between wines rated with minimal differences in points. “My rating is very subjective,” says the critic himself.

Wine Spectator's 100-point system

The second most popular wine rating system. Wine Spectator is the most famous wine magazine, compiling its ranking of the 100 best wines since 1988. The magazine's experts, using a blind tasting method, evaluate up to 20 thousand wines a year sent to them by producers and suppliers. It is noteworthy that only wines present on the US market can be included in the tasting, and only those that score 90 or more points can be included in the rating. Points are awarded to wine by experts collectively.

74 and below: bad wine, it is better not to drink it;
75–79: drinkable but mediocre wine;
80–84: good wine, but without any special frills;
85–89: remarkable drink, worth a try;
90–94: excellent wine;
95–100: great, exceptional wine.

Vivino 5-point system

The wines included in this rating are evaluated not by experts, but by users of the most famous wine mobile application, which we mentioned in the Facebook group. However, this rating cannot be ignored, because millions of wine lovers around the world rely on it.

Vivino's rating system is simple - users simply give the wine a star rating, from 1 to 5. The points are summed up, and next to the photo of the wine bottle its average score and the number of reviews on the basis of which this score was given are displayed. 300 wines that received maximum amount high user ratings are included in the annual rating.

To help users better navigate wines, Vivino employees created a table of approximate correlations between their app's ratings and wine ratings from Robert Parker and Wine Spectator magazine. Here she is:

20-point system Jancis Robinson

This system is little known among simple lovers wines outside the UK, but professionals highly value Robinson's rating and monitor the ratings the famous British critic gives to wines. By the way, Jancis Robinson recommends wines for the collection of the British Queen and writes her weekly column in the authoritative publication Financial Times.

The minimum possible rating for a wine according to the Robinson system is 10 points, exceptional wines are valued at 20 points, great wines are valued at 19 points. All ratings between these indicators are based on the expert's personal opinion about the wine.

A little about other well-known wine rating systems

Wine and Spirits Magazine and the Australian Wine Guide use a 100-point wine rating system similar to Parker's.

The International Organization of Grapes and Wine uses a 20-point system, where taste characteristics can be assessed with a maximum of 12 points, and the type of wine and aromatic bouquet - with a maximum of 4 points. The wine score is equal to the sum of points. The best wines that receive a high score are selected for ranking by experts.

The Italian wine guide Gambero Rosso uses a 3-point "three glasses" system: "1 glass" is awarded to good wines, "2 glasses" to very good wines and "three glasses" to delicious wines. Average and bad wines are not included in this rating at all.

The famous French wine guide La Revue du Vin du France and Decanter magazine rate wines using a 20-point system similar to Robinson's system. Decanter also uses a 5-star system, where the maximum rating is given to excellent wines, 4 stars to highly recommended, 3 to highly recommended, 2 to good, and 1 to acceptable.

In conclusion, it is worth noting that ratings are always more or less subjective, because the experts who compose them are also people, with their own tastes and preferences. They may, for example, prefer or. The rating can help you navigate the huge variety of wines, but the wine with the highest ratings may not be your favorite, or, conversely, the wine that is not rated very highly may become your favorite. Trying and experimenting when choosing your wine is very interesting.

Today I will tell you about a little-known, but very promising strategy for negotiating and achieving goals, which is called Harvard method negotiations or win-win strategy. You will find out what it is, what it is an alternative to, and how it can be interesting and useful in business and life.

Trying, any person is constantly faced with the need for rivalry, a competitive struggle, from which, in order to achieve the goal, he always needs to emerge victorious.

Let's look at a few examples.

Example 1. An employee wants to fill the desired vacancy of a department head, for which, in addition to him, another colleague is applying. He must defeat him, be the best.

Example 2. A person wants to find an investor who will invest money in his business. He must defeat the developer of a similar project; the investor chooses one option out of two.

Example 3. An entrepreneur opens a roadside cafe and must be better than his competitor operating nearby to ensure a greater flow of customers.

There are many similar examples, not only in business, but also in life, in interpersonal relationships.

However, becoming a winner in all life and business competitions, a person, as a rule, leaves others as losers. Psychologists call this tactic a “win-lose strategy” (that is, “victory-defeat”). In general, we can say that this is life, and this state of affairs is quite logical: the stronger win, the weaker lose. The win-lose strategy undoubtedly motivates: feeling like a winner, a person is inspired and draws strength to move forward and achieve his goals. But you can also find several negative aspects. Here they are:

– Leaving others defeated, the winner neglects their interests, offends them, and often breaks off relations with them forever;

– The winner will never be able to count on the help and support of his vanquished, but in the future he may need it;

– The winner receives the glory of a selfish and cynical person who will stop at nothing and “walk over corpses” for his own benefit;

– The winner can lose his friends and gain many envious people and ill-wishers.

To win, while avoiding such possible negative consequences victory, you can use another strategy called the “win-win strategy” or the “Harvard negotiation method”.

The authorship of the win-win strategy belongs to Harvard professor Roger Fisher and his co-author William Ury. It was first mentioned in their book “The Path to Agreement or Negotiations without Defeat,” which was published in 1981.

Based on Fisher’s place of work, the win-win strategy received its second name, the “Harvard Negotiation Method.” What is she like?

The Harvard method is that when a person wins, he does not leave others as losers, and all competing parties come out of the situation as winners.

Using a win-win strategy allows a person to simultaneously win and avoid the negative side consequences of his victory.

In their book, Roger Fisher and William Ury describe the Harvard method, first of all, in relation to business negotiations, because it is in them that the winner is often determined. The authors called this technique “Negotiations without defeat,” and it implies that each side emerges as a winner, that is, receives some advantages from decisions taken, everyone is happy, no one feels defeated or feels anything negative towards the winner.

In practice, the win-win strategy can be applied in the most different areas. Let's look at how this could be done in the examples with which I began today's article.

Example 1. Having defeated his colleague in the competition for the vacancy of the head of a department, the employee, having become a boss, raises his former competitor’s salary, gives him more authority and makes him the main candidate for the same position, intending to move on to a promotion himself. Both emerge victorious.

Example 2. Having defeated a rival developer in the struggle to attract investment, the startuper invites him to enter into a share on an equal footing and work together, especially since their projects are similar. This way both competitors become winners.

Example 3. The owners of the two cafes negotiate without defeat and significantly divide the specializations of their establishments. For example, one begins to specialize in dishes Ukrainian cuisine, and the second - at barbecue. As a result, both come out winners, both are provided with clients who have certain preferences.

This is roughly how the Harvard negotiation method works in practice. Translated into Russian folk proverbs, it can be designated as follows: “and the wolves are fed, and the sheep are safe.”

I think that the win-win strategy has many advantages in all life spheres, starting from interpersonal relationships ending with running a business. Well, of course, you can choose for yourself what is preferable for you: win-win or win-lose. I agree that in certain areas (for example, in sports) there can be only the second option. The main thing is not to lose-lose.

That's all. I hope that you found it interesting, learned and gained something new and useful for yourself. Stay tuned! I wish you constant personal growth and achievement of all your goals!