Scheme of sales on ebay and other trading platforms. How to sell on ebay if you are from Ukraine

Greetings, readers of the BIZOOMIE business portal! Pavel Sergeev is with you again, and today we will discuss another interesting topic– how to sell various products on eBay and make money from it. I think many already have an idea of ​​what auctions are and how trading occurs at them. However, to begin with, I will briefly outline the structure of the auction: the principle is simple - there is a lot, there is its minimum price, the ceiling is unlimited, and there are those who want to buy it. They place bets, and after a certain period of time, the highest bidder wins. This is how simple everything is done in theory, but we will find out what the practical difficulties are below!

How to sell a product oneBay and make money from it?!

First, a little information about the eBay auction itself. A short excursion will allow you to better understand the principles of operation of this service and understand how to sell even things you don’t need on eBay! The secret is that a product that has no real value to you personally, or in your particular country, can be highly valued by collectors or admirers of rare items positioned as antiques in certain circles!

Every day, hundreds of thousands of buyers and sellers make deals here to buy and sell a variety of goods online. A number of users do this professionally, earning money from their own online business. Others rarely use the services, buying something for their own needs or selling things they don’t need. So convenient and reliable way, how to sell goods on eBay can also become a real source of income!

The system is also convenient because you can sell both in auction mode and in fixed mode - that is, set the final price and wait for your client.

Russian users officially received the opportunity to sell through eBay starting in September 2014. A total number Users – potential buyers – currently number in the hundreds of millions!

What's sold oneBay?

You can sell absolutely anything on eBay, with the exception of something illegal. The administration has the right to delete such a lot and block the user. Therefore, realistically assess the likelihood of such an outcome if you sell a product that may raise doubts about the legality of its circulation, and especially its import into the buyer’s country.

There are precedents when people put entire countries up for sale at a very reasonable price! And there were even people who wanted to buy! But, naturally, such jokes were nipped in the bud by eBay moderators, followed by all sorts of bans for the seller and his removal from trading.

The most popular goods are those that have collectible value and can be considered as antiques, or simply rare things and symbols of bygone eras. Starting with banknotes and coins from the times of the USSR, postage stamps, Zenit cameras and commander's watches. All kinds of equipment are also in demand. Even large retail companies, in addition to selling products through a retail chain of stores, also use this method of selling on eBay.

How to sell oneBay most effectively?

The eBay auction is a very authoritative resource where the interests of two parties collide. This is an entire global community of conscientious buyers and sellers, a means of exchanging things of a certain value and interest for money in an adequate equivalent.

The site is one of the most popular among Internet resources of a similar direction precisely thanks to its multi-stage protection system against various kinds crooks and scammers who want to sell some junk to the buyer. When buying on eBay, a person can be absolutely sure that he will receive exactly the same item as presented in the description. Or, otherwise, he will return it to the seller and receive back his previously paid money.

Those sellers who make money here are also entrepreneurs and businessmen. They know very well how to sell on eBay - they need to conduct business as honestly and openly as possible. At an online auction, the same principles apply as in a real business, regarding a responsible attitude towards one’s activities and respect for clients and partners.

Reputation is even more important here, since it is the most important criterion for evaluation by potential buyers. There are no ways to sell bullshit through eBay and get away with it. As well as continuing similar experiences in the future. Any more or less dubious transactions will be immediately blocked by the administration. If you have real experience in doing business, business negotiations and relationships with clients, it will be very useful to you in online bidding at auctions.

How to sell througheBayyour goods?

Selling successfully on eBay requires an extremely serious approach. Unlike standard local Internet message boards, it reaches audiences from all over the world. Accordingly, the requirements for the design of a product card are more stringent. This allows you to remotely provide maximum information about the item being traded so that you can get the most complete picture of its condition.

In order for the transaction to take place, the buyer must receive what was ordered in full accordance with the description. If he is disappointed, he will have every right to get his money back. The delivery process sometimes takes weeks, so to successfully conduct business through eBay, it is in the interests of the seller himself to provide comprehensive and detailed information about the item being offered.

There is no need to hide flaws that will only be noticed upon receipt. State everything as is. There is a possibility that the buyer will not purchase the item from you because of this, but if these shortcomings do not bother him, you will be calm that it will not be returned.

By doing this, the seller insures himself and earns the favor of the potential buyer. Which, in turn, being completely satisfied, will leave good review, adding another plus to your reputation at the auction.

Where does it begin?sale of goods oneBay?

Getting started with the auction begins, as always, with registration. Here this process is quite complicated and will take more time, effort, and will also have to fulfill a number of conditions. The eBay platform brings together many users around the world, and one of the keys to its success is the professionalism of all participants and their compliance with all rules and regulations. Selling on eBay is serious business. This is not the place for those who want to indulge, this becomes clear already in the first stages of getting to know the auction.

Please carefully study the rules for providing access to trading during the registration process. Also study the rules for participating in auctions so that you have a clear picture of how everything works here. Please review the list of prohibited items that cannot be sold. Do this and avoid unpleasant incidents. I also suggest that you familiarize yourself with a few general tips.

Create a representative accounteBay!

First, you will need to come up with a name for yourself at the auction, which will also be your login. The login should not coincide with the email address, which must also be real and working. Mail will be required for prompt correspondence with counterparties, as well as for communication with the auction administration.

When coming up with a login, take it seriously and try to choose one that is more respectable from the possible options. On the other hand, the login should not cause any negative associations, including when translated into English. In this case, potential partners will have the most pleasant impression of you.

eBay users are citizens of many countries around the world, and login is the first criterion by which they will evaluate you as a seller and, in general, as a serious person with whom it is worth doing business or not. If you choose some stupid or generally unreadable set of characters as a nickname, judge for yourself how you can earn serious attitude? Leave this for registering on forums or in online games, and treat such a responsible matter as selling through eBay and making money with understanding!

It would not be superfluous to indicate additional information about yourself, which can encourage a person to purchase something from you. For example, if you are a real specialist and are well versed in the features of your product. Competent and professional advice in itself helps to sell it.

In any case, if for some reason you don’t like the nickname, every 30 days you will have the opportunity to change it to a more suitable one. However, you shouldn’t get carried away with this if regular customers appear. Feel free to put yours in your profile real photo, preferably in a formal business style.

Work email and phone number!

Secondly, you must provide basic information about yourself, including your place of residence. They must correspond to reality! As well as the email address that will need to be confirmed during registration. In any case, mail is extremely important as a communication channel for quickly resolving issues that potential buyers may have. In addition, the system will ask you to enter your real phone number in the questionnaire.

Where to get money to start own business? This is exactly the problem that 95% of new entrepreneurs face! In the article we revealed the most current methods receiving starting capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Looking ahead, I recommend specifying exactly the email address that you could always monitor for new messages. Often, the success of the sale, as well as the speed of concluding the transaction, depends on the speed of answering questions and clarifying information from users who are interested in your offer. And timely answers will leave an additional positive impression of you on the interlocutor’s mind.

Also observe communication ethics in correspondence. Knowledge of the English language is very good and will be a huge plus for you, at least at a basic level and with the help of an online translator. Selling goods on eBay requires at least correspondence in an international language and meeting the level of a more or less literate person.

You will need your phone number to create your custom PIN code. A PIN code will be required to restore access to your account, and as one of the security measures against scammers if, for example, yours is hacked by them.

Payment system accountPayPal!

Although it is possible to transfer money via VISA when making purchases, all payments to the seller on eBay are carried out through the PayPal payment system. No options or compromises.

Therefore, if you don’t have one, and the goal is to sell goods on eBay, you need to take care of creating it in advance. The auction will debit the commission for its services in providing access to trading from your PayPal account. To do this, you independently give your permission to automatically write off the required amount. A fee is charged to the account for the fact that a position is placed for sale, as well as upon successful completion of the transaction.

However, there is an option to link your bank card for this and withdraw money from there, but the first option is preferable, and besides, you still can’t do without a PayPal account. The seller must provide the auction with the opportunity to return funds to the buyer if the purchase is not satisfactory and he requires cashback. This clause is aimed at protecting the interests of buyers, is one of the quality guarantees and without its implementation you cannot become a seller.

In addition, there may be problems with registering cards from regions of Russia and the CIS countries in the system: they are classified as suspicious due to numerous cases of fraud using electronic payment instruments using the capabilities of the eBay service.

System limitations

Working in this payment system does not pose any difficulties when making payments, however, there are some not very convenient nuances in terms of withdrawing your virtual funds into real money. In order to combat the financing of terrorism, all funds received into your PayPal account are frozen and you can withdraw them only after 21 days.

Since the money arrives there in dollar equivalent, and the rate changes every day, you can either lose on a subsequent withdrawal or make additional profit from the difference in rates. In any case, such a delay is inconvenient and it is possible to avoid it by confirming your identity.

To do this, you need to provide the payment system administration with a scanned copy of your document, for example, a passport. The second option is to provide your photo. After this, you can also increase the level of limits on the amount of funds in your PayPal account.

Sale ateBay is it starting?!

In general, this is the end of officialdom and registration in the eBay auction trading system! However, there is one more point that does not allow the administration to believe that your intentions are really serious and you are not a fraudster! You need to make at least a few purchases yourself first!

Many users got burned by this and were unpleasantly surprised that when they put their first lot up for sale, their account was blocked! For what? This is precisely because their reputation is not confirmed by real purchases, and there is no trust in them.

Therefore, to make selling goods on eBay truly realistic and accessible for you, take the trouble to buy something first! Let it be something really necessary, or inexpensive, within a few tens of US dollars. eBAy is committed to preventing individuals with bad intentions from participating in auctions and to protecting honest bidders from the actions of scammers. Therefore, this measure is completely justified.

Lot design.

When placing an item for sale, follow these rules:

• Select the category that best matches your item.
• Study competitors' prices and set an adequate price.
• Make the most reliable description and competent presentation of the characteristics, advantages and other features of your product that distinguish it from competitors’ analogues.
• Indicate any and all defects and shortcomings that you find.
• Make quality and detailed photos, preferably several and from different angles that might be of interest to the buyer.
• Include all your expenses, including eBay fees and shipping fees, in your final price. However, do not forget to indicate that the price is final and all costs are included.
• If you have questions or clarifications, answer as quickly as possible, do not keep yourself waiting.
• If you prefer payment methods other than PayPal, be sure to check. However, under no circumstances should you make payments bypassing the auction!

These rules also apply to sales in regular store or company. However, here you can be even more attentive to your potential clients, which will be a significant advantage for you. Everyone appreciates time and politeness, and even without seeing the person they are dealing with in person, they will appreciate your efforts. In addition, don't forget about the importance of positive and negative reviews for your reputation and future activity on eBay.

Auction commissions

Like any self-respecting intermediary that brings buyers and sellers together in one place, eBay has a system of commissions for transactions. And also for cashing out the money received through the PayPal payment system.

Free registration. However, there is a list of additional paid services, which will help you sell faster and quickly get profit in its paper form. For example, you pay for the following:

— fee for listing a lot on the website – 0.3 dollars; if you do not bill more than fifty monthly, the service is free for you;

— commission from a successfully completed transaction – 10%;

- payment for highlighting your ad from the total mass (font, color, etc.) - from 0.2 to 2 dollars;

- for adding more than one photo to the description - from 0.3 to 1 dollar depending on their number (however, to save your money, you are allowed to leave links to file storages where photos can be viewed - for free);

— commission for withdrawing funds from PayPal is about 4%.

In total, according to rough estimates, about 15-20 percent of various commissions should be included in the price of the lot. The fee for assistance in organizing the question of how to sell an item on eBay may seem rather high. However, with a professional approach, a successfully sold lot will more than pay for all expenses. Plus, all participants are insured against the actions of unscrupulous counterparties.

Conclusion

Currently, hundreds of thousands of people around the world have chosen such a non-trivial method for making a profit as selling various things on eBay as a stable source of income. You too have the opportunity to become one of the members of this community and sell successfully!

Many of those who first tried themselves as Internet entrepreneurs at the eBay auction received their first money and, inspired, continue in the same spirit! Of course, as in any business, there is room for disappointment.

But don’t be upset, because there are many other options online not only for self-realization, but also for stable income. If auction trading is not all that may interest you as a source of income, I recommend that you read the material ““. You should definitely like one of the abundance of these business ideas!

eBay is a huge online auction where hundreds of thousands of people buy and sell goods every day. Some people use eBay for one-time sales, while others have built an entire business on it with tens of thousands of dollars in profit. Be that as it may, eBay makes it possible to quickly and profitably sell almost any product. A logical question arises: how to sell on eBay? Is this a difficult process? What is needed for this? Can residents of CIS countries put their goods up for sale? In this article we will try to give answers to all your questions, tell you how to sell on eBay, and also consider in detail the procedure for putting an item up for sale.

Selling on eBay begins with the most banal and simple step - registration. After this simple procedure is completed, you need to obtain seller status and put your first lot up for sale.

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We would like to say right away that eBay does not tolerate hackwork. If you really want to sell something, then weigh the pros and cons, analyze similar lots, evaluate your product and its chances. Remember, there are hundreds of thousands of sellers at the auction besides you, and many of them have dozens of experience and sales skills. If you make a mistake somewhere, the product will hang on the site for weeks, and no one will even place a bid. Therefore, we advise you to read our article to the end in order to compete with experienced sellers and sell your item at the best possible price.

First you need to select a selling format (Selling Format)

So, now you need to decide on the sales format. On eBay, there are two ways to sell a listed item: auction (where you set a starting price and users bid for the listed item), and through sale at a fixed price (where you specify a specific price for your item).

Each of these types has its own pros and cons. If you know that your product is in demand, that many can “compete” for it, then hold an auction. If you want a specific amount, then simply bid at a fixed price. If you choose an auction, you can choose from: standard auction, reserved price auction, Dutch auction, private auction.

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Selecting the appropriate category

You won't be able to sell an item on eBay if you don't choose the right category for it. Therefore, before putting a lot up for sale, you need to already know which category to classify it into. If you choose it incorrectly, moderators will most likely remove the item from sale, or buyers will not be able to find it.

The easiest way to find out which category your product belongs to is to enter its name in the search. We can say with a high degree of probability that such goods are or have been sold on eBay. Look at what category they were assigned to and add your lot there.

There may be a situation that your item will fit into several categories or subcategories. Then for a small fee you can place it in several sections of the site. This is very convenient, because more potential buyers will see your product, and the chances of selling it at a good price will increase significantly.

Once again we would like to remind you that you should not place a lot in a clearly inappropriate category. Most likely, it will be removed from auction, and if you frequently violate this rule, the eBay administration will block your account.

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Selling Success on eBay Depends on the Right Title and Description

Effective headline– this is where any lot begins. As you understand, the title should be informative, interesting, and catchy. This is the first thing a potential buyer will notice (after the price, of course). All products are found through a special search form on eBay, so try to include a few basic keywords in the title so that the user can quickly find the item you have posted. How to do this correctly? Again, check with your competitors. Look at how they form their headlines, what they indicate there, what they emphasize. No need to reinvent the wheel, just take a look ready-made solution, and modify it a little.

It is very important that the title does not contain any grammatical errors. Firstly, if it can alienate the buyer. Well, the advertisement for sale doesn't look serious expensive goods, in the title of which there are several serious mistakes. Secondly, the buyer will not be able to find your product through a search, because the system simply will not return it using the correctly written key.

In order to increase the number of clicks to their listing page, many experienced sellers use the eBay Keywords system. This is a pay-per-click advertising system. You buy advertising using a specific key, by entering which the user will see your small advertising banner.

Product description. This is the second most important element, after the title. It is very important that the product description is as informative, clear, and truthful as possible. You must fully describe the condition of the product, its functions, and characteristics. Give as much information as possible about delivery, payment, etc.

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The description also needs to indicate several key phrases, by which buyers can find your item. Don't forget that in addition to the standard search on eBay, which searches among titles, there is also an advanced search that includes searching by description.

Try not to spread yourself too thin and fit everything into a few paragraphs. No water, only the most important and necessary information about your product. Write as if for yourself. Think if you were a buyer, what would you be interested in, first of all, about this product. This is exactly the information you write.

What not to do in the description:

• Use a lot of capital letters
• Use bright colors. Making a rainbow out of a description
• Overdo it with bright expressions that evoke emotion (WOW, SUPER, GREAT).
• Make mistakes, inaccuracies, typos
• Write lies or embellish the real condition of the goods

Use the power of HTML markup. If you have the skills to use HTML, you can mark up your ad better. This can be done directly on the eBay website using the built-in editor, or you can create an ad on your computer and then paste the code into the description window. Every self-respecting seller, if for him eBay is a serious business and not a one-time opportunity to sell an unnecessary product, is simply obliged to understand the basics of HTML markup and make high-quality descriptions of his lots.

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Starting price and images of your lot

It would seem that it would be difficult to enter a starting price. But there are some subtleties here too. If you set a symbolic price, for example 1 dollar, then a lot of buyers will come. They will all place bets one after another, but after reaching a certain point, the bidding will end. And it’s not a fact that the price at which the active sales phase will stop will suit you. Many people want to snatch an item at a penny price, and when the price of the lot exceeds a more or less serious threshold, they refuse to continue the auction. Therefore, by setting a low starting price, you risk attracting many “freeloaders” who are not ready to pay the real price of the product.

If you set an inflated price, then you can wait several days, but still not receive a single bid. Choosing the right starting price is a delicate matter. It seems that you need to lure people with a low starting price, but at the same time you need to get the maximum benefit from the auction. There is an option to use a type of bidding in which a minimum price threshold is set that suits the seller. If this threshold is not reached, the auction will not take place.

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Next, you need to decide on the duration of the auction. The auction can last 1,3,5,7 and 10 days. This also has its own subtleties and nuances. Many experienced sellers set the duration in such a way that the end of the auction falls on the weekend. It is on weekends that user activity is much higher, and there is a greater chance that they will place good bids on your item.

Don't forget about time. Determine who your target audience is. If these are Americans, then if you put up a lot at 8 a.m. Moscow time, you will make a big mistake. The time difference is at least 10 hours, and when it's morning, many Americans are already having their first dreams. The peak of activity usually occurs in the middle of the working day. It is best to exhibit the lot between 12 and 15 hours. If you are targeting buyers from Europe, then make adjustments depending on their time zone.

A photograph of a product is a kind of face of the lot. The better quality and more attractive it is, the better. There is no need to add ordinary pictures from the Internet, or copy photos from another lot. Users trust more those products that have real photographs showing the condition of the item being sold, showing all its advantages and disadvantages. eBay allows you to add only one photo of an item for free; you will have to pay extra for all subsequent ones. True, you can upload the photo to a file hosting service and provide links to it in the description. This is not prohibited by the auction rules.

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And the last thing you have to do is select some paid services that you want to use. This is not mandatory, but sometimes such features are very helpful. For example, you can make the title bold, underline it, put an image next to the title, etc.

So we figured out how to sell on eBay. This process is not that complicated, it just requires some attention and skill. Remember that besides you, tens of thousands of sellers can put up a similar lot for auction. You must be better, your titles and descriptions must attract maximum attention from potential buyers.

The Anatomy of Business project team wishes you successful sales and big profits.

Find out how to sell on eBay from Ukraine - we have prepared instructions from the moment of registration to the withdrawal of proceeds

How to sell goods on eBay from Ukraine - tips. Photo: ft.com

The American online auction and eBay store is a very attractive platform for traders, because on it they can give potential buyers the opportunity to independently determine the value of the goods and, importantly, how to sell on eBay and earn income in dollars. However, when registering and using the platform, Ukrainian traders may encounter certain difficulties.

How to sell on eBay: select a product category and enter information about it into the loaded template

Required fields are marked with an asterisk. If any product placement option is paid, this is indicated next to it in parentheses.

Among the interesting features:

• selling several products together to one buyer (to do this, when placing products, you need to check the “Sell as lot” checkbox);
• possibility of sale either at a fixed price or through an auction;
• the ability to choose the duration of the offer (from 3 to 10 days);
• you can allow buyers to bargain (to sell their goods faster), etc.

You also need to decide how you will receive money from customers. Options available include PayPal, Visa/MasterCard, Discover, American Express and Cash on Delivery. It is worth noting that to use Visa / MasterCard you will need to have an account with one of two payment gateways working with eBay: Payflow or Authorize.net.

Having successfully placed the product, the seller will see the following window:

How to sell products on eBay from Ukraine

If you want to sell on eBay from Ukraine, you will face a serious problem: the money you earn can be withdrawn. Ukrainians cannot directly accept payments from abroad through this service and withdraw them.

How to sell on eBay from Ukraine: there may be problems with withdrawing money. Photo: noblescg.com

Below are ways to still make your profit from eBay, but they are all risky and gray.

HOW TO WITHDRAW MONEY FROM PAYPAL AS A SELLER ON EBAY
Way	Flaws
Cooperation with a foreign partner (for example, an American), who could receive money on his PayPal, withdraw it and send it to you	The most “honest”, but most unlikely way. Required high level trust, which implies great risks.
Use the services of intermediaries to withdraw funds from PayPal or sell goods on eBay	Risky way. May lead to account blocking. Intermediary commissions reach 3-7%.
Buy a SIM card in the USA and open an account in a bank that works with non-residents. Link your American number and bank account to PayPal in order to be able to withdraw profits through this bank to a payment card of an American bank and then transfer them to Ukraine.	Travel to the US is required. Significant financial and time costs. Problems may arise in the future.

Trading on eBay makes it possible for any person to open a business without any special investments, withdraw already existing business to the world level, and sometimes just make good money by dismantling cabinets and storage rooms

How to start selling on eBay

In order to start selling on eBay, you will need an account on the site (you can use the buyer's account), a card and a valid PayPal account with the right to receive funds into your account. They must be interconnected – i.e. the card must be linked to the PayPal system, and the PayPal account must be linked to the eBay account.

You will also need to undergo verification by the site; in some cases, you will have to send scans of documents confirming your identity and that the account belongs to you.

And, of course, in order to sell anywhere in the world, you must speak English.

How to get sales and clients.

New sellers need to earn a positive reputation. Forget about selling on eBay if you think that selling online is... easy way earn a lot of money, and foreign buyers are ready to pay for everything, and it will not be difficult for them to sell a fake brand under the guise of an original, a non-working item under the guise of a working one, and the main thing is to sell, and then think about how to deliver the item to the buyer and how much.

Selling on eBay is a business like any other, and you need to treat it accordingly - take seriously and comply with all the requirements and rules of the site, quickly and competently answer customer questions, send goods without delay, be honest and polite – all this will allow you to receive positive feedback, which forms the seller’s rating on eBay. And don’t chase sudden wealth - remember that a million starts with a cent.

What can you sell on eBay?

Before you figure out how to sell on ebay, you need to decide what to sell. On the site you can sell both new and used products. The range of goods is very diverse - from a rusty nail to cutting-edge electronics

There is a lot of clothing, shoes, and electronics on the site. However, it will be quite difficult to compete with old, proven sellers (especially Chinese) in the sales of modern goods and clothing, unless you can offer customers exclusive goods or something hand-made.

In general, rare and collectible items are probably the best-selling items on eBay. Moreover, collectibles for Westerners are goods that for us, residents former USSR, Dont Have special significance. Porcelain figurines from Soviet times, handicrafts, badges and insignia, Soviet banknotes and even newspapers - all this is sold on eBay and is in considerable demand.

Criteria for a correctly listed item on eBay.

Good choice product categories. Placing your product in the right category will increase the chances of more buyers finding your product. The site will help you choose the correct category. One product can be placed in 2 categories - this will increase the chance quick sale, but you will have to pay double insertion fee

Correct Product Name must contain detailed information about it – brand name, size, color. Ideally - a name from the keywords by which buyers are looking for a similar product. Keywords can be found from competitors selling similar products.

Realistic product description. The main thing here is honesty. If you are selling a used product with chips and scratches, indicate each of them in detail, accompanied by appropriate photos that clearly show the damage. Don't be afraid to give detailed description shortcomings - this will not stop Western customers from purchasing, but will significantly reduce the risk of receiving negative feedback from a buyer who considers himself deceived. Agree, the capacious definition of “liar” in feedback will significantly reduce the reputation of the seller and scare away a large number of potential buyers in the future.

Clear and crisp photos. It is better to do them in the studio, or in conditions as close as possible to studio ones - with daylight, on a white background, with a good camera, so that it is clearly clear what item is being sold and in what condition it is. There are many articles on the Internet on the topic “How to take photographs correctly at home” - don’t be lazy to read and use their advice

The ideal option is to take several photos from different angles, for used or old things and objects. separate photos bear out all existing defects of the product - chips, defects, missing parts on items, abrasions and signs of wear on clothing. The shortcomings of the photo can be corrected in photo editors, but you should not get carried away, because... the item in the photo should look as naturalistic as possible in order to avoid negative feedback from “deceived” buyers.

Reasonable prices. Before you set a price for the product you are offering, do research on similar products and see what prices your competitors are selling them for. You shouldn’t overinflate the price, but outright dumping is also a bad idea. Competitors may complain about you, and the site will limit the capabilities of your account up to the impossibility of selling more than a few lots. Set an adequate price - remember the principle “more cheap sales are better than one expensive one.”

Real shipping cost. You should not include the profit from the sale in the delivery cost - remember that the buyer has the right to challenge the inflated delivery cost, in his opinion, and you will have no choice but to return part of the money to him. If you want to attract a buyer, include the shipping cost in the price of the product and make the delivery " Free shipping" This psychological technique has a positive effect on buyers - they immediately see the final price, without hidden fees or overpayments.

Costs when selling on eBay.

Product purchase costs. They can be minimized if you sell using the drop shipping system - post photos of the product on the website, and when something sells, buy the product from the seller with a request to send it directly to your buyer. Many people suggest working with this system. Chinese stores, however, delivery times will be considerable and this method of sales in general is not reliable - you are not responsible for the quality of the product and the timing of its shipment. You can work using the drop shipping system only with trusted sellers.

eBay commission– 2 types of fees – insertion fee– for displaying goods (Up to 50 lots per month – free), final value fee– for its sale (charged separately from the cost of the lot and the cost of delivery) – 10% of the total cost, but not more than $250. Separately, you will have to pay extra for a more advanced type of store, the ability to highlight the description of the lot, display of the lot on different eBay branches and other improvements to the account or lot. You can read more about Standard Selling Fees on eBay. The money is withdrawn from your card, which, in addition to being linked to PayPal, will need to be linked in your personal account.

PayPal commission– charged for transferring funds from the buyer to your account. A separate commission is charged for withdrawing funds from a PayPal account - for countries where funds are accepted into a PayPal account, withdrawals are usually carried out at a rate lower than the real one; for countries where funds are not accepted into a PayPal account, you will have to pay intermediaries.

This is basic information on whether you can sell on eBay and how to do it. You can read more in detail in the relevant articles on the Internet and, of course, in the rules of the eBay site itself.

The eBay online auction is a platform where people from all over the world buy and sell various goods. At the same time, this is an opportunity to earn money. Since 2014, it has also appeared among Russian sellers, which means it’s time to get acquainted with what and how to sell on eBay.

What to consider before selling on eBay

Let's start with the fact that the process of selling goods on eBay is a serious matter and must be approached responsibly.

There are two types of sellers on eBay: people who want to sell unwanted items, and people who are professional sellers of goods online. This article is equally useful for both, since the essence of the process does not change. The difference is that in the second case you will have to put in more effort. But the profit will be much higher.

Initially, the site operates in English, but for convenience you can switch to Russian. The language change button is located at the top right. Before starting work, be sure to read the site rules. They need to be known and followed mandatory if you hope to sell successfully on eBay.

If you break the rules - no matter whether intentionally or out of ignorance - your account will be blocked, and after that you will no longer sell anything.

Registration

The first step is creating account. The registration process is simple and is unlikely to cause you any difficulties. But several aspects are worth paying special attention to.

First of all, think carefully about your login. When a buyer corresponds with you, the first thing he will pay attention to is your name. And if you specify a set of unreadable characters, you are unlikely to inspire confidence in a potential buyer.

Also, please note that eBay has registered buyers from all over the world, so do not choose anything as a login that could cause negative associations for a representative of a certain country.

The best option is to enter your real name. But if for some reason you don’t want to do this, choose a representative and official nickname that will inspire confidence in buyers.

If you suddenly want to change your login, you can do this no more than once every 30 days. In addition, you should not get carried away with this if your store has regular customers - in this case, they may not find you when they need it.

It is advisable to add a photo to your profile; people tend to trust such accounts because it makes it clear what is on the other side of the screen a real man. The photo should be moderately formal, although a smile will not hurt.

Be sure to enter your working email, to which you have constant access. It's better if you receive notifications about new emails. The fact is that you will receive notifications by email about users who are interested in your product, about new messages on the site and about new questions about the product. The speed of your responses determines whether a person will buy from you or from another seller. And if a competitor responds faster than you, you will lose a buyer.

The phone number you enter on the site must also be working and active. It is needed to restore access to your account if you forget your password or your account is hacked by scammers.

Finally, you need to get a PayPal account. Buyers can pay Visa card. In theory, sellers also have this opportunity, but in practice it is very inconvenient to use the card, problems arise with withdrawing funds, and so on. All serious eBay sellers use PayPal exclusively.

Features of selling on eBay

So you've registered on eBay. How to start selling products on eBay?

Before you list items for sale, it is recommended that you place a few orders yourself first. Why is this necessary?

The fact is that by buying real goods, you prove to the site administration that you are not a scammer. You show that you are a common person, who wants to sell their goods on eBay and has already gained experience buying on the site. Without this, your account may even be blocked on suspicion of fraud. In addition, with these purchases you will gain your first rating and receive positive reviews from sellers, thereby increasing the confidence of future buyers. It’s unlikely that anyone will want to buy from a seller with zero ratings and no reviews.

In order not to spend a lot of money, order several inexpensive but necessary lots, and then start designing your own store.

What do you need to know before you start selling?

1. Carefully study the available product categories and choose the most suitable one for your product.
2. Study competitors' prices for similar products and set an adequate price.
3. When specifying characteristics, indicate everything as accurately and competently as possible. Pay attention to the features that make your product stand out from its analogues.
4. Be sure to list all shortcomings and defects. If the buyer discovers a defect after receipt that was not stated in the description, he has every right to a refund.
5. Post high-quality photographs that show the product, preferably from different angles.
6. Include all expenses in the price, including commission and delivery, so that there are no incomprehensible moments later.
7. Write keywords and the most important characteristics in the product name.

When creating an ad, look at other offers of similar products and place your lot based on them. Remember that everything must be described reliably, indicating its advantages and disadvantages. eBay cares about all participants in the transaction, so it closely monitors that sellers and buyers fulfill the terms in good faith. If you are silent about the defects of the product or describe it inaccurately, and the buyer ultimately remains dissatisfied, there is a risk that the administration will block your account. At a minimum, you will have to return the money for it, plus the buyer may leave you negative feedback, which will negatively affect your reputation.

Listing process

We've covered all the nuances you need to consider before selling on eBay. Let's move on directly to how to display the product being sold.

So, to place a product, click “Sell” or “Sales” at the top of the screen. First of all, enter the title of the future ad - if anything, then you can change it. Write short name goods. At this stage, the main thing is to make it clear what you are selling. Don't forget that the name is written in English. It is best to include the most key information in the title: the name of the product, its condition and category.

Based on the title you enter, you will be offered the most suitable product categories to choose from. You need to put the one that suits you best - this determines how many users will see your ad.

If the search does not give you the category you need, find it manually. To do this, go to the “Browse categories” tab and select a category yourself.

The next step is a description of the product. First, choose how to create a description - simple or complex. They differ in that they in a complicated way more sections with information and more photos that can be attached. After choosing a method, proceed to the actual description.

Please select the condition of the item below. There are four available options:

• “brand new” - new;
• “new in box” - new in box;
• “used” - used;
• “used very nice” - used, but in perfect condition.

Next, add a photo. The minimum quantity is 1, the limit is 12. It is better to add as many photographs as possible, showing the product from different angles, so that the person has a clear idea of ​​what he is buying. Try to take photographs yourself, and do not insert photos of the same goods, then it will immediately be clear that you are selling a real thing.

The next stage is filling technical characteristics. This part is very specific to each product, so there are no universal tips here. Fill out all the information truthfully, and if you don’t know some technical characteristics, look in ads with the same products. If this does not give you results, it is better to simply leave the fields empty.

Then enter a text description. You can copy it from another ad selling the same product, or write it yourself. If you copy text, re-read it carefully so that false or inaccurate information does not creep in. But it is still recommended to compose the text yourself.

This text should contain a description of the operation and condition of the product, as well as the terms of delivery and return. Here write about how you accept payment, which countries you do not ship to (if any), whether the buyer will receive a tracking number and other similar nuances.

Finally, on last stage You are required to enter all information regarding the financial relationship between the seller and the buyer, namely:

• type of sale;
• price;
• delivery method;
• order processing time;
• possibility of return.

Let's take a closer look at the first point. What are we talking about?

The fact is that there are several types of trading on eBay. The first type is selling at a fixed price. The scheme is as follows: you display the product, determine the price, if the buyer agrees with the price, he clicks “buy”, after which the product is considered sold.

The second type is an auction. The seller putting the goods up for auction determines only the minimum price and auction period. During this time, everyone offers their price. The only condition is that this price must be higher than the last one offered. At the end of the period, the lot goes to the user who offered the highest price.

The third type is a “reverse” auction. This type of sales is otherwise called a “make offer”. Unlike a regular auction, users do not offer a higher price, but, on the contrary, bring it down. But it is not the one who offers the lowest price who wins, but the one whose terms the seller accepts.

Choose the most suitable option for yourself. After that, indicate the cost. If you are selling at a fixed price, then set it. For an auction, set a lower price threshold, and for a “make offer”, set the desired size, but be prepared to negotiate.

To select a delivery method, you need to switch to the complicated option for creating an ad, even if you previously filled out everything in the simplified way. The fact is that only American postal services are available in the simplified editor.

To switch, click “Switch to form with more choices” - this link is at the very top of the form. After switching, scroll down again, go to selecting the delivery method and indicate the city from which the goods will be sent. After this you will have everything available methods delivery, from which choose the most suitable one.

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