What business is better for a novice entrepreneur to open? The most profitable business ideas in Russia

The unstable financial situation in the country leads to job cuts. Some people find jobs in new companies after being fired, while others are looking for ways to organize their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investments.

What business is in demand now?

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most popular business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations engaged in the repair, replacement of plumbing, and sales are in demand. household chemicals, products. An analysis of the market for services and goods will help you find out more precisely which business is relevant now.

Demand for services

Employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In large cities, companies providing commercial transportation are in first place in terms of the number of requests. Organizations from the beauty and health sector are only 1% behind in the top. By finding out which services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now?

Aspiring entrepreneurs like to wonder what people are in demand right now. Current products remain the same. High-margin products include flowers, drinks, jewelry, and handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic drinks are considered popular products.

What kind of business is in demand now in a small town?

Small settlements budding entrepreneurs are bypassed. In their opinion, business there brings in very little income. This is partly true, because salaries there are lower than in big cities. The costs of renting and purchasing premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in small town– a general hairdressing salon. In addition to hairdressers, there should be manicure-pedicurists, cosmetologists and massage therapists. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because... people tend to restore old things because they are afraid of spending a lot of money.

In-demand business

Commercial activities are always aimed at satisfying people's needs or stimulating demand. Any in-demand business is built on this. You can create demand for products artificially by advertising products on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activities should generate maximum income with minimal cash investments and exploitation of various resources. These features characterize a highly profitable business. During a crisis, you should not open enterprises engaged in the production of any products. Their profitability will be low, the risks will be high, and you will see real profits only after a few years. The service sector is considered successful.

Super profitable business

All aspiring entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a highly profitable business from scratch in just a couple of months. Another way not to save and get a lot of money is to create a completely new and in-demand business for the region. The direction can be anything, from restoration or car rental to your own consignment store.

The most profitable business

By opening your own bakery in a large city, you can return all the invested funds in less than 2 months. A similar situation is observed with restaurants. healthy eating. People are no longer attracted to fast foods. The most profitable business is able to return all invested funds in a month. Before starting your own business, study current business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

Distinctive feature activities on the World Wide Web is the lack of connection to your place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in the real market. A budding entrepreneur does not even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launching an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

You can create a current business providing services on the Internet if you are a specialist in any field. You need to create a portfolio or launch a business card website where your skills will be described in detail. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Products will be sold with a slight markup.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products own production, engage in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to earning money with small investments. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity must be profitable. The proceeds must cover the costs of further development of the organization, wages of employees and the entrepreneur’s own needs. If this is not observed, then the business is considered unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. By studying the rating of small businesses by profitability in Russia, you can avoid this. The TOP 5 entrepreneurs include:

1. Private auditors. Economic condition countries, changes in legislation have virtually no effect on the popularity of auditing. This list also includes consulting services.
2. Clinics of narrow specialization. Various types of cosmetology and medical procedures are in demand among residents of all cities, so this field of activity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry today is high competition.
4. Law offices. A highly profitable business with well-qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products produced by enterprises or any property.

Business profitability by industry

Economic performance indicators determine whether a company will survive or not. They need to be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry.

People planning to open their own business often mistakenly believe that they can earn high incomes and develop only in big city. In fact, it is easier to run a business in a small city, and if you approach the issue wisely, you can provide yourself with constant high profits.
First of all, you should clarify which city is considered small. From the point of view of the business community, this includes settlements whose population does not exceed 100 thousand inhabitants. Most of the cities in Russian Federation fall under this category, so it is obvious that the potential of business ideas for them is enormous, and it is easier and cheaper to put into practice.

A person who lives in a small town has a lot of opportunities to create his own business. Financial costs are much lower than in a large center. Some types of business can be started with virtually no investment. Thanks to low competition, there is always something to do, even if it seems that the city already has everything.

Why open your own business at all?

Having taken up entrepreneurship, a person has the right moment to gain complete independence from other people, as well as a chance to earn significantly large amounts money than as a full-time employee.

From the very beginning, build your business so that in the future it can operate without your constant participation. This is the only path to financial independence.

Differences from big cities

Considering the situation from the point of view of the differences between large and small cities, we should dwell in more detail on their characteristics.

• Citizens in small towns earn much less. For this reason, large business is not profitable, not taking into account the construction of plants and factories, which require labor.
• The main demand is for traditional goods and services that people use every day. This allows you to expand your business activities into several areas at once.
• Low level of financial investments in the process initial development. This is explained by the lower rental cost of premises, low staff salaries, and low promotion and advertising costs.
• And of course, the smaller the city, the faster rumors spread. Accordingly, the reputation of a businessman plays an important role. People will not make a profit if friends or relatives tell about deception or inadequacy, and no amount of advertising will save them. This aspect is key.

Business ideas in the food sector

Opening a small cafe with reasonable prices and classic dishes is a profitable business. Because there are few such places in small towns, they will definitely be popular. Profitability is high due to low investments and high level of self-sufficiency.

Food trucks. This term refers to small mobile cafes. Presented in the form of vans with necessary equipment for cooking directly inside. They are able to move to any place, for example, during a festival they go directly there and provide food for participants. The assortment is small, the chefs prepare each dish quickly and well, thanks to a lot of practice.

Inexpensive canteen on the territory of a factory or educational institution. Low cost and large portions of inexpensive dishes allow us to receive a large flow of customers.

Food delivery services (especially sushi and pizza) demonstrate popularity and good profitability. Delivery is organized at our own cafe, and a special courier service is opened that works with catering outlets in the city. Services of this type are common in large cities, but in small cities you can easily capture the market.

Some open mini-bakeries. This is relevant in areas where people pass through. For business efficiency, you should prepare products from the freshest ingredients that customers like. Premises required small size, special equipment is also required.

Retail

Of course, when talking about small business, it is impossible to ignore trade. Opening your own store is the most common way to start your own business.

In this matter, the main thing is to correctly assess the demand. What is missing in your city? What products could you offer to the local population?

Opening a grocery store is traditionally popular. The basis for success is correct location and a price level adequate for the average salary in the region.

To start a small non-food store you will need a minimum investment if you order goods from China, for example on Aliexpress. There you can find a huge number of interesting things at a very low price (for example, accessories for mobile phones, jewelry, clothing).

Business ideas in the entertainment sector

In the event that a traditional cafe does not bring the necessary profit, you can provide clients with various holidays. These include corporate events of private companies and government agencies, weddings and banquets.

Popular with customers young there will be stylishly decorated nightclubs.

To organize it you need:

• Rent a large premises;
• Purchase the necessary equipment. Moreover, both for the kitchen, where snacks and drinks will be prepared, and for the dance floor.
• Popular DJs and dancers from big cities are also invited to perform there and attract the attention of young people. Such events improve the authority of the establishment.
• It is possible to organize themed parties in honor of popular holidays. And during the day it functions as a regular cafe.

Business ideas in the service sector

The service sector is very popular. Minimum level of financial investments, high level of self-sufficiency.

A salon for women and men, providing hairdressing, manicure and pedicure services with separate booths for VIP clients, will be popular. Specialists in massage and cosmetology are also involved. The level of profitability of such a project will be high, given the proper level of craftsmen.

Organization of taxi transportation. Several professional drivers own cars and dispatch service, at reasonable prices, will provide residents with comfortable transport. This type of business is promoted through advertising and word of mouth. The profitability is high, due to the fact that in small cities there are no aggregators like Yandex taxi or Gett.

It is promising to create your own fashion tailoring studio. A small room, special equipment and professional seamstresses are required. Sewing dresses for proms and weddings, clothing repairs and other services at reasonable prices will lead to high profitability of the business.

The business of garbage removal and destruction of old buildings and structures is gaining momentum. Instead of dilapidated abandoned houses, large residential complexes are being built. And to make room, they need to be demolished. Labor and equipment costs are negligible. At the same time, waste is removed from spontaneously formed landfills and special bins.

Some unconventional ideas

The problem in the Russian Federation is the lack of kindergartens. This stimulates the development of private institutions and mini-kindergartens. Financially wealthy parents who cannot leave their children with anyone are the target audience.

To do this business, we need competent employees who have experience working with children. It is also required to rent the premises and obtain official permission from government authorities. Final stage the most complex and time-consuming.

Business by . You can read more here. In short, this is an opportunity to open your own business finished model. For a certain amount of money or a percentage of sales, you will receive constant information and advertising support, technology and ready-made business model.

People who lead an active lifestyle can organize ethnotourism. Standard resorts won’t surprise anyone, so rich people prefer to travel to picturesque places and hard-to-reach places.

For example, excursions to Lake Baikal are in great demand, where you can enjoy the nature and beauty of the region without fuss. But this is not the only interesting natural place in our huge country.

According to information travel agencies, thousands of tourists go on vacation to Kamchatka and Karelia. If a town has similar attractions, the excursion business has great potential.

Organizing hunting and fishing trips for wealthy clients from large cities is very popular today.

Real estate

If there is excess real estate, you can organize. There are two options: monthly, daily.

In the first case, an apartment or house is rented to permanent residents, who are students and young families. Income will be stable.

It may be much more profitable to rent out daily if there are tourist flows in the city. Popular when there is a lack of hotels in resort towns. You need to publish your ads on airbnb.com and booking.com to attract regular travelers from all over the world.

If you don’t have your own property, you can make money on someone else’s. Open a real estate agency. The initial investment in such a business is quite low, but the prospects are excellent, since small towns are not yet accustomed to renting out housing and commercial premises via the Internet.

Internet business

Until recently, you could earn a lot by opening a computer club. A room is rented, gaming computers are purchased whose performance is sufficient for modern games and installed low price in an hour. Young people spent days in such places. However, with the progress of progress, computers appeared in every family, and the Internet made it possible to play group games at a remote distance. As a result, this type of business simply disappeared.

Your own Internet resources bring good profits. First of all, you need an idea and a thorough analysis of the niche. The main thing is that the topic of your site is interesting to you, otherwise your enthusiasm can evaporate quite quickly. You also need to have the necessary skills and tools to run such a business, and the ability to promote your website.

The most popular option for organizing a business is an online store. The goods can range from various small household items to large household appliances. The development of progress has made this accessible to residents of any locality. Goods are delivered both by courier service and through Russian Post. You can read the characteristics in advance and choose the right product without wasting time getting to the store.

If resources are available, we open our own web studio. A few professional programmers are enough for this. The cost of one Internet resource ranges from 10-20 thousand to several million. Clients are searched for remotely or through the “cold calling” method.

Enterprising modern girls develop businesses through social networks, for example, Instagram. Fitness instructors train daily, post photos online, attract subscribers and sell advertising. Or they create individual training plans for a fee. The cost of advertising posts reaches several tens of thousands of rubles.

If you have some expert knowledge, then you can start running your own educational channel on YouTube (youtube.com) and make money from advertising. Foreign languages, cooking, car repair and maintenance, computer topics, etc. are in demand. The advantage of an educational channel over an entertainment channel will be a constant and stable level of views, and therefore income.

You can start an online business with virtually no initial capital. This is its main advantage, but there will be corresponding competition.

Market and competitor analysis

To start opening your own business, you need to conduct a comprehensive market analysis, find out what specific services or goods are required for city residents. Having found out this, you need to select competent personnel who can work effectively and attract more clients. To do this, it is often necessary to contact a special recruiting agency.

It is important to pay attention to potential competitors. What are their advantages and disadvantages? Does it make sense to open nearby or is it better to look for another place.

Many problems can be solved without leaving home. An advertisement seeking employees is posted on the Internet through special resources. In a small town, you must definitely take advantage of word of mouth, which often spreads information faster than the Internet and newspaper advertisements.

It is worth noting that goods from suppliers from large cities or simply large firms will cost significantly more than products from small manufacturers. You should definitely consider the possibility of supplying goods from China. Today it is not as difficult as it might seem.

It is important that the planned business must have prospects and be in demand. Opening a fashionable gourmet restaurant in a city where the average salary does not exceed 15 thousand rubles will be unprofitable. Same with a 5 star hotel. Another thing is to invest in a street point selling shawarma near a university or vocational school. It is also promising to open an inexpensive pizzeria there.

You should competently assess your own strengths and capabilities, and determine when the investment will pay off and begin to generate net profit. Without an effective strategy, a business will fail.

Where to get money to start

The most commonly used way to start a business without having the required amount of your own money is a bank loan. Explore all options from different lending institutions.

To receive borrowed funds, you must provide the bank with all documentation related to the planned business. There are government support programs (be sure to check with your local administration about this). These include preferential taxation systems, subsidies of various levels, and reduced loan rates. To get a loan, you need help from a competent lawyer who will provide all necessary information and will advise.

Be sure to find out about the availability of specialized business incubators in your city. There they can help you with any legal issues that may arise, as well as assist you in obtaining a loan and drawing up a business plan.

If you have reliable friends or relatives, you can try to start your own business together, refusing borrowed funds.

Search for a place

In the matter of searching suitable place It is important for your business to highlight two aspects:

1. Rent price.
2. Availability of potential clients nearby. Good maneuverability.

Sometimes, a room is rented and subsequently renovated on its own, which allows you to save money.

Depending on the concept of the business, the appearance of the office plays a big role. If you plan to receive clients, the interior furnishings must be of high quality and stylish. As a rule, residents of small towns react strongly to this and prefer to trust what looks expensive and of high quality.

It is also important to consider the trafficability of the target audience of a particular business. Inexpensive fast food outlets are opening nearby educational institutions, shopping complexes, markets. It is students and people going shopping who are the main clients of such places.

At the same time, it is better to locate food outlets close to residential buildings. People will not go far for bread and milk if there is a good store nearby.

Planned level of profitability

It is worth understanding that a business in a small town does not pay off quickly, unlike a large settlement. Residents cannot afford to spend a lot of money due to low salaries. The degree of demand also influences. The time of year plays a significant role.

For example, points that sell kvass or ice cream in the summer, especially in southern regions, have huge profitability. Moreover, in winter, there are simply no such points. But beauty salons are gaining popularity; in the summer, on the contrary, they are empty.

Most importantly, make sure that your income is always enough to pay off your loans if you decide to finance your business this way.

The basis of a successful business in the province

For any business in a provincial city to be successful, quickly pay for itself and generate good income, you must follow several key rules. Their practical use allows you to earn money and attract new clients.

The cost of goods and services should not be more certain value. The mentality and level of income of provincial residents does not allow them to spend extra money just like that. They are looking for an opportunity to save money. Therefore, they resort to a mechanism of discounts and incentives for regular customers.

The quality of service is above average. If a person likes it, he will recommend this place to friends, acquaintances, and relatives. At the same time, a bad reputation will have a negative impact on business activity. Negative reviews need to be prevented in the bud. There have been cases when a cafe, after a decline in the quality of service, lost customers and went bankrupt. Bad reputation establishments in a small town can be a curse, but a good one can become the main driver of sales.

Promising ways of development

It is important to note that the basis for any business is constant movement forward, development, evolution. What is profitable now, in a year, when marking time, becomes the cause of ruin. There are many options for improving your own business.

A good method is advertising. Advertising attracts new customers. Popular moves include promotions, discounts, and presentations of new products. Marketing moves are of great importance. The special features are the duration of the promotion and the profitability of the offer.

The image of a business plays a big role. Positive reviews and gratitude from clients allow you to increase the number of clients.

Another step is to open branches in neighboring cities and regions. Over time, such costs will pay off. Brand awareness will increase.

To start small business just register as individual entrepreneur. This will allow you to save on accounting and taxes.

In conclusion, it is worth saying that a business even in a small town with a small population can generate income. Provincial city - a good place to create and develop your business, and an enterprising person will definitely achieve success.

When developing a business, an entrepreneur thinks about optimizing his income. Over the past decades, more and more types of businesses have appeared in Russia. Every year, experts make the top profitable businesses.

The Russian Ministry of Economic Development reports that the share of small businesses in the state’s GDP should increase to 30% by 2020. Entrepreneurs are implementing a variety of ideas for small and medium-sized businesses in all Russian regions.

What you need to know before opening

Regardless of their current profession, many people dream of starting their own business.

Most likely, it will be profitable for those who have mastered the profession of financier, accountant or manager.

However, there are many exceptions to this rule.

Before starting your business, it is important to consider the following basic recommendations:

• create detailed diagram expenses planned at the first stage,
• take into account the possibility of competition,
• choose the type of business that will be as clear as possible for the entrepreneur,

Before choosing a future field of activity, the key points that determine its profitability are highlighted:

1. time period for return of invested funds,
2. the chosen business area is characterized by great demand,
3. optimal level of profitability. Profitability increases in parallel with the volume of services or goods,
4. a small price threshold, where the purchase of materials helps to increase profitability,
5. positive degree of capital productivity.

To realize the idea of ​​a small business, you need minimal funds and labor resources. For example, you can gather your friends and start cleaning office and residential premises. You can also successfully carry out repairs. Often people open catering establishments, for example, a fast food kiosk or a bar.

Network marketing has been in demand not so long ago. This business has the principle of selling the service or product produced to the consumer without intermediaries, which greatly increased profits and reduced costs. As an example of a successful network marketing in the world, you can cite the cosmetics company Oriflame.

Distribution company

The top profitable businesses include one type of entrepreneurship – food supply. To start such a business, you should sign a contract with the manufacturer or start looking for a supplier.

Then you need to sign an agreement with retail outlets and supply them with your goods. Next, you need to keep statistics and collect debts for goods.

There is a certain scheme for opening a distribution company:

• searching for products for distribution,
• taking over for sale or purchasing,
• delivery to retail outlets,
• provision of advertising,
• control over accounts receivable.

Cleaning service

All you need at the first stage is reliable movers with free time and availability of orders. You can attract students and people who need part-time work to work.

To start the activity of a mobile team of loaders, you need:

1. post an advertisement about services,
2. create a database of employees who will quickly arrive on site,
3. wait for orders.

IN Lately, the most profitable business is associated with the medium and small corporate sector. Organizations do not need to hire employees permanent job, it is more profitable to attract them from time to time. In this regard, a mobile team of loaders is a fairly profitable small business.

The team can provide:

• construction sites,
• apartment and office moving,
• Events,
• purchases of large goods.

Designer notebooks

The most profitable business in Russia is based on the corporate segment. The most popular product in offices is, of course, stationery. Activities that are among the top most profitable businesses are formed based on the needs of office workers.

Experts consider notepads to be a profitable idea, which is among the top ten businesses in terms of ease of implementation and level of demand. The surface of the notebook can be very original, for example, wooden or scorched.

If you are active and constantly look for corporate clients, this activity will generate consistently high income.

Top 20 most promising areas

Typically small and medium business is the basis of the state's economy. The reason for this is high profits and low costs.

In many ways, the success of a businessman depends on the field of business and preparedness. Before opening a business project, it is advisable to study.

Top most profitable types small business:

• chiropractors: yield about 15.3%,
• private audit company: yield 16.5%,
• specialized clinic: profitability approximately 15%,
• professional accountant services: yield 14.7%,
• work with taxes: profitability up to 14.7%,
• orthodontics: yield up to 14.4%,
• legal services: yield 13.4%,
• audiologist-speech therapist: yield 10.6%,
• financial management services: profitability up to 12.2%,
• lending to individuals: profitability up to 13.3%,
• credit intermediaries with a profit of up to 10.7%,
• rental of premises: profitability 11.3%,
• drilling oil and gas wells: yield 12%,
• glasses selection specialist: profitability 11.5%,
• real estate valuation with a profit of 11.3%,
• rental of warehouses or storage rooms: profit 11%,
• insurance companies: yield 11%,
• investment consultants, yield 10.7%,
• work as a private therapist: profitability 10.4%.

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection current business ideas in unstable times of crisis. If you have your own ideas, we are waiting for them in the comments under the article.

How to open a business in a crisis

It's probably main question for everyone who wants to earn money during a crisis. Let's see what successful entrepreneurs say about this.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, Special attention in times of crisis, attention should be paid to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises paying attention to the promising market for developing applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and moving away from them by 15–20 years, and for beginners there are plenty of opportunities for copying.

Investments in medical development and R&D can provide good income in the future. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of such companies as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (network bookstores) and "Rubezh" (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. An analysis of the trade market and customs statistics over the past few years will provide a clue. These may be some types of food products for which demand has been stable. He believes that the crisis situation did not change either the people or the officials.

Vadim Dymov is convinced that it is possible to reach financial heights by opening new projects in agriculture. As an option, he proposes to use state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out achieving success by opening startups in the field of engineering logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry workshop to produce excellent domestic furniture? Suddenly? But it’s very nice to create and use something that’s your own, to raise your own brand.

Founder and owner of the Dodo Pizza chain of pizzerias.

According to Fyodor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply creates a new one from the usual coordinate system, and life continues to take its course. Only the rules of the game change, and it is not “what” that is important, but “how” to act in new conditions.

Fyodor Ovchinnikov is confident that Mercedes will be in demand during the crisis. The main thing is to find an optimal and competitive business model to win in modern conditions.

Fyodor Ovchinnikov suffered a serious setback early in his financial career. His first project to sell books turned out to be unprofitable and a failure, but only helped the businessman develop a new strategy. Now the entrepreneur approaches the beginning of each of his business as if there is a serious crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything gets bad, even if everything is good at this stage?” He rightly believes that it is precisely in these difficult and new times that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now great time for any new beginnings. Here it is important to invest your soul into a business project and maintain good spirits. If you don’t hide and don’t retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises simply overwhelmed with stable orders. For example, the only Russian company producing backpacks is working at full capacity.

The businessman believes that interesting and relevant topics for new business are food and tourism development.

It is better to become more active in those financial niches from which foreign investments have left. But he recommends being more careful with fixed expense items. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: not pay high rent, not pay inflated bonuses and not invest in dubious projects.

TOP - 15 business ideas during a crisis

Below we have collected 15 small business ideas during a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you will leave in the comments!

Also useful information you can learn from the article about .

Business idea No. 1 – Opening an online store

Preliminary costs- from 200,000 rubles.

The general essence of the proposed idea is the development and organization of an online store, sale of goods through the site, delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analyzes of the market. The service is increasingly in demand among middle-aged buyers, and the monthly growth of the market speaks of its prospects.

When planning to open an online store of women's or children's clothing, the owner faces the following costs:

• expenses for development and technical support for uninterrupted operation of the site;
• wage administrator, courier;
• if necessary, renting a warehouse;
• transportation costs when purchasing goods.

The rent for the premises of a stationary store is replaced by the content of the website, the purchase of software, and advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. If you invest more than 200,000 rubles in the purchase of goods, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay for such a project in just 4-6 months.

Business idea No. 2 – Opening a street fast food

Preliminary cost of the project- 275,000 rubles.

The essence of the idea is to open a small retail outlet for the production and sale to consumers certain type snacks and drinks. Unlike the usual shawarma and hot dogs, the project proposes to develop an assortment based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During a crisis, people go to restaurants less often and increasingly prefer quick-to-cook and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping malls, higher educational institutions. Main costs:

• rental of a trading place;
• purchasing a stall, tent or trailer;
• purchase of thermal and refrigerated display case, equipment for work.

If we base the calculation of approximate income on daily turnover of around 8,000 rubles, then we can talk about average monthly revenue of 240,000 rubles. With a profitability of 30% included in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering outlet.

Business idea No. 3 – Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on equipping a pancake baking station, organizing the production of special fillings, and selling this original fast food to the buyer. There are many companies on the market offering a tasty product, so competition in the sector is high. By relying on non-standard products for fillings, beautiful presentation, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will be the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

• a wide range of interesting fillings;
• staff professionalism;
• choosing the right location.

In most such enterprises, the markup level is 80-100%, which completely covers communal payments, all costs and gives a stable profit. We can talk about complete self-sufficiency only after a few months due to the initially low cost of this product and strong competition.

Business idea No. 4 – Bakery and confectionery

Approximate investment amount– 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a catering business during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small companies combining the functions of a bakery and a store are gaining popularity in large cities. Interesting assortment and pleasant homely atmosphere can attract buyers with different income levels. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to consumers.

To locate a bakery and pastry shop, you must carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

• a simple bakery and confectionery with a sales area;
• bakery and pastry shop with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time spent on organization. With a good location, the bakery can serve 300–800 visitors per day, each of whom will make a purchase in the amount of 200–400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10 - 12 months.

Business Idea No. 5 – Opening an outsourcing company

Minimum investment– 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As your main specialization, you can choose accounting or legal support for business, solving financial or IT issues, or creating an external call center to work with orders. The market for such outsourcing companies is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

• renting a convenient office space in the central part of the city;
• recruiting real professionals in the chosen field.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintaining life in the first months of formation. Work with clients is carried out on the basis of a special agreement. The cost of services is calculated individually for each work situation. Great attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the profitability of the outsourcing company.

Business idea No. 6 – Opening a canteen

Minimum investment– 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Its services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the work format, you should decide on the premises. It must fully meet certain technical requirements. The best option will be the rental of a former catering establishment or a spacious hall near a train station, higher educational institutions, and shopping complexes.

The main cost items may be:

• refurbishment of premises for visitors;
• purchase of kitchen and commercial equipment;
• training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at a time. Workload varies depending on the time of the working day. The average is a traffic rate of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting the premises, such a “tasty” business project can pay for itself within a year of stable operation.

Business idea No. 7 – Business in the production of frame houses

Minimum investment– 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for turnkey construction frame houses. The purchase of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction works from foundation to turnkey delivery does not exceed several months. Affordable cost of materials makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different areas that will accept orders and enter into contracts for the sale of finished objects. At the first stage, the main investments will be:

• training and wages for construction crews;
• maintaining staff in the office;
• advertising expenses;
• acquisition necessary kits tool.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30–40 thousand rubles. You can sell it at a price of 70 thousand rubles, receiving a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and generate a stable income, paying off after two completed projects.

Business idea No. 8 – Opening an economy class hair salon

Amount of capital investments- over 300,000 rubles.

The essence of the business idea is to open a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and prosperity. By providing quality service at prices affordable for most clients, you can create a project with a stable income.

The main amount of costs falls on the purchase of specialized furniture, work equipment and cosmetics, design and equipment of the hairdressing salon. Good cross-country ability is ensured by its opening in a densely populated residential area next to a bus stop, shopping centers. To get additional profit you can:

• use leasing of workplaces instead of hired personnel;
• invite representatives of related professions to sublease to increase the flow of clients (manicurists, makeup artists).

With an average bill for a service of 250 rubles and servicing at least 16 visitors per shift, the return on investment period is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve results, guaranteeing a profitability of 29%.

Business idea No. 9 – Opening a pharmacy

Preliminary costs- from 500,000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy to sell these medicines to the population at retail. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

Good and stable profits in this area of ​​​​business depend on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, a transport stop or a grocery supermarket.

To implement the project you will need:

• specially converted non-residential premises;
• personnel with appropriate education;
• concluding contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Taking into account the specifics of the legislation, entrepreneurs set high markups for some groups of drugs. Additional income provides sales of medical equipment, hygiene items, baby food.

Business idea No. 10 – Opening a children's consignment store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is rapidly growing. High-quality children's products are in high demand, especially in conditions of tough financial austerity in many young families.

The main cost is for rent small room, its renovation and equipping with trade equipment, furniture and stands. The project does not require purchasing items from wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Requires small investments:

• colorful facade design;
• content of the website or groups on social networks;
• staff salaries.

For such a project, economists consider a profitability level of 12-15% to be good. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business idea No. 11 – Opening training courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for studying foreign languages ​​or preparing children for the Unified State Exam may not be affordable for some parents during a crisis, but budget private courses (individual or in a small group) are quite possible.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive training tools and organize training courses at home or rent office space by the hour. The remaining costs will go to advertising: in social media. networks, on message boards, newspapers, etc.

Business Idea No. 12 – Farm Products

During a crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point at the market or a mobile sale of: milk, eggs, cottage cheese, pork, beef, poultry, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special tank for transporting milk, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop individual design your company, including the cost of branded stickers on cars and products.

Business idea No. 13 – “Everything at one price” store

Estimated investments- 700,000 rubles.

It is worth noting that all the stores in this area on the market “rose” precisely during the crisis. In pursuit of favorable price, people strive to save as much as possible by increasingly visiting fixed-price stores. The assortment will depend on your preferences, from inexpensive products to household supplies.

You can purchase a franchise or open a store yourself. In any case, the essence will be similar. Costs will go to:

• rental of premises;
• purchase of commercial equipment;
• first batch of goods;
• hiring employees.

As in any business, do not forget about the successful location of the retail outlet: a busy street, a walkable area.

As a supplier, you can consider purchasing goods from China.

Business idea No. 14 – Manufacturing business or import substitution

Import substitution- a key point in organizing a business during an economic downturn. In addition, state policy is entirely directed in this direction. There are many grants and third-party investments in organizing production in our country. This may be new to some, but goods can be transported not only from China, but also to China! Many food products there have high price and if you organize the supply correctly, you can talk about a promising business.

In addition, during a crisis, imported products increase in price due to currency fluctuations. In this regard, the demand for domestic goods with stable, reasonable prices is increasing. This forms the basis for organizing a manufacturing business.

This may include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, porridge, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea No. 15 – Home-based beauty salon

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare you for important events has become relevant precisely during the crisis. Beauty salons do not reduce prices for their services, but private hairdressers, makeup artists, and manicurists charge much less money, and they do not have to share with the owner and pay rent.

All initial costs will go towards taking special courses, purchasing the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives and friends.

Conclusion

Now you know how to open a business in a crisis. Is not step by step instructions, but only ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and are waiting for your ideas that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find more more collections articles with business ideas.

Today there are more and more people who strive to improve their financial well-being and open their own business. The main problem that faces those who want to organize their own business is not even the search for money, but the choice of a production niche.

Your profit and business viability depend on the correctness of this decision. To somewhat ease the pain of choice, we will present in the article the most popular areas of business that are most widespread in our country.

Which niches are not fully filled?

If we talk about the situation in the whole country as a whole, last year marketers identified the following promising areas of activity.

1. A traditional niche in which there is always a rotation of players is trading.
2. There are few normal producers of food, furniture and consumer goods.
3. Competition in the areas of tourism, personal services and business consultations is weaker than ever. The point is not in the number of companies that are engaged in this business, but in the low quality of the services offered.

So which business is more profitable to open in our country? First of all, pay attention to the small business segment, since recent legislative initiatives in the field of increasing the tax burden have simply scared away many start-up manufacturers and opened the way for more competitive enterprises.

Public utilities

In our country, there is practically no development in the housing and communal services sector. Of course, the number of management companies is increasing, but there are very few honest players among them. If you provide your clients with quality services at reasonable prices, such a business has very attractive prospects.

We take unconventional paths

When deciding which business is more profitable to open, do not try to follow generally accepted dogmas. Thus, few people believed in the profitability of artificial snow production in Russia... until business owners literally became rich after Sochi. Considering the pace of development tourism business in the North Caucasus, the prospects for this kind of “abnormal” venture are becoming very interesting.

Important! Although this has been known for a long time, experts now especially warn against “hackwork” in their endeavors. Even the most profitable idea You can ruin your business by treating your clients like wallets with legs.

This is especially true in the food production sector, where last years something indescribable is happening. The absence of GOSTs and Federal Laws has given rise to so many violations and scammers that an honest manufacturer is able to easily make huge money simply by following production technology and producing tasty and high-quality products.

Startups and other “newfangled trends”

We remind you once again that conservatism in business is punishable by profits. When deciding which business is more profitable to open, look at the world more broadly: high technology and mobile games, production of nettops and so on... All this can bring you a lot of money.

Do you remember what a stir the Jolly Farmer, notorious for its senselessness, caused at one time? More precisely, it was such only for the players, while the creators were raking in money with a shovel. Thus, by investing in a potentially attractive game, you can become a millionaire.

There are a huge number of such examples. Just remember “Angry Birds,” which started out as a stupid joke and today brings its creators millions.

Cloud technologies

Due to distrust of major players in this market, many companies are beginning to abandon cloud technologies. It’s just that this cannot be done completely, and therefore virtual data storages from third-party companies are becoming increasingly in demand.

By organizing cloud storage that is guaranteed to be protected from customer attacks, you can safely count on good fees from interested people.

Services for setting up home multimedia systems

In recent years, the number of consumers purchasing sophisticated and functional multimedia systems for organizing home cinemas. But the level of technical literacy of buyers often leaves much to be desired, so services for setting up this type of equipment are a great success. The key is to hire polite and tech-savvy employees.

Such a small profitable business will easily provide you with the required amounts of money.

Translation of technical documents

Until recently, almost every entrance wall was full of advertisements for translation agency services. Unfortunately, almost all of them provide only the possibility of translating literary texts. Simply put, finding a specialist who could literally convey the meaning of a technical project is almost impossible.

Take advantage of this! The technical translation niche is barely a third filled even in large cities, not to mention the provinces. But the demand for this type of service is constantly growing!

Hotels for pets

When thinking about which business is more profitable to open, do not forget about pet lovers. After looking at thematic forums, you will identify one important nuance: if the owners of a dog or cat are going to fly to another country on vacation, they often simply have nowhere to leave their pet. This market niche is practically unfilled, and the cost of this type of service can be enormous.

Private veterinary clinics

Looking at reviews of government veterinary clinics can sometimes make you cry. In many places, the situation is such that animals are taken in by people who have not the slightest idea about veterinary medicine. However, this does not prevent them from demanding huge amounts of money for “treatment”.

Thus, by organizing a normal clinic and hiring specialists, and not the first citizens you meet without a certain type of occupation, you will quickly develop yourself and acquire a circle of regular clients. Do not forget about strict control by the SES and Rospotrebnadzor. Of course, this is not the most profitable business, but a profitability of at least 40% is not bad at all.

Small pet store

And again let's return to the topic of pets. If you ever visited a pet store as a child, you probably remember the incredible emotions you experienced there. Even in large cities there are not so many of them, let alone in smaller settlements!

But they can sell not only hamsters and cats, but also animal food, fertilizers, drinkers and bowls, and specialized literature on raising and caring for animals.

Meat and dairy stores

We continue the painful topic of nutrition. Many have already become accustomed to the fact that even in large retail chains there is a far from illusory risk of simply purchasing spoiled meat and dairy products. This is especially noticeable in medium-sized cities.

So a very profitable business in Russia is the sale of fresh and high-quality agricultural products. Of course, you will need to obtain a lot of permits from the SES and other supervisory authorities, but it is worth it.

Recycling collection points

Unfortunately, in our country the situation is still very difficult both with the garbage itself and with its processing. This is especially evident in the spring, when literally tons of trash crawl out from under the snow.

Considering the current situation, it is quite possible to turn it to your advantage. We are talking about organizing a collection point for plastic, glass and waste paper. Since in recent years they have begun to pay at least minimal attention to the environment, secondary raw materials are accepted quite willingly at processing plants.

Cafe

Yes, we foresee your indignation. Of course, we ourselves said that you shouldn’t be trivial in choosing an idea for a business, but you can open a profitable business in this case too. In principle, most more or less large cities have cafes, but the quality and taste characteristics of the food served there are, in many cases, extremely far from perfect.

So what is the best profitable business to open in the catering industry? In recent years there has been an increased interest in pubs. Yes, this is an echo of traditional Great Britain, which our citizens liked.

Of course, we are not talking about banal pubs with a dubious contingent, but about restaurants where you can not only drink a high-quality foamy drink, but also eat delicious food. There is practically no competition in this area, so the prospects for this type of business are enormous.

conclusions

And what profitable business can you open? The advice is banal and simple: look for unoccupied areas, apply your imagination to the process. There are plenty of earning opportunities, so just don't miss them!

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