How to open an auto parts store. Accounting

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Trade in auto parts in Russia is a highly profitable business, the success of which is accompanied by several factors. The number of car owners is growing year by year; it is always necessary to maintain the “iron horse” in technically sound condition; wear and tear and failure of various parts and mechanisms constantly occur.

The stable income of the owner of an auto parts store is facilitated by the love of our car enthusiasts for their brainchild, which goes beyond all boundaries. They are ready to get the necessary parts for crazy money, just so that the “swallow” runs like new and is in no way inferior to the neighbor’s.

Such observations push many businessmen to the idea of ​​getting seriously involved in the auto parts trade. They immediately face the question: how to open an auto parts store? What nuances should be taken into account so that the business does not go bankrupt? Let's figure it out.

Where to begin?

Conduct market research

Explore the car market in your region

It is important to know the brands of cars that are in demand in a particular city or area. Find out which cars locals prefer: domestic or imported. Research data states: major cities Foreign cars of the “premium” class predominate; in the province the share of imported and domestic cars is almost the same. Among foreign cars are in demand budget options Chinese and Korean cars, used cars from European manufacturers.

Assess the solvency of future clients

A metropolis and a provincial town with a population of 150–200 thousand residents usually have different income levels. Give priority to dynamically developing regions with developed infrastructure and good performance growth in gross income per capita.

Assess market capacity

It is known that a fifth of the Russian population has their own car. When a town has a population of 150–200 thousand, the number of cars will be about 30 thousand. If we take into account that the population density decreases with distance from the capital, this figure will still be real: the niche is filled by residents of surrounding villages who come to the city to buy spare parts for their cars. There is room to develop.

Assess your competitors

Take the time to get to know your competitors' stores. Evaluate their location, assortment, niche that each of them occupies in the market, price level and bonus system, if one exists, facade design, interior, types of advertising they use. Of course, this project is quite difficult to implement in a large city. But, in medium and small cities visual inspection It is realistic to produce retail outlets in 1–2 days. The addresses of car dealerships are easy to find on the Internet. After analyzing the work of your competitors, you will understand what to focus on.

Choosing a location for an auto parts store

In large cities, it is advisable to locate the store in the center, where there are always many owners of expensive foreign cars. Convenient access roads are required.

On the periphery, the options for locating a future trading enterprise are different. If you decide to open an auto parts store for foreign cars, the central part of the city where the offices are located large companies, banks, government institutions, where the public gathers with money, there will be suitable place. The “Red Line” with its dense traffic flow is always attractive for locating business facilities.

Another option: create a similar business project on the outskirts, next to which there is a busy highway. Every car enthusiast passing by should notice your window display. Only in this case will you have clients.

Business plan

After studying the market in a given region, draw up detailed business plan to open an auto parts store. Contact an experienced economist who will develop a detailed business plan taking into account your opinion and the specifics of a particular city, district or region. If you do not have enough personal funds at the time of preparing to open a shopping complex, contact the bank’s credit department. Loan funds without a clear action plan and detailed calculations they won't provide it to you.

Important: this detailed description preparatory process is necessary for the businessman to take the possible risks and really assessed the prospects of opening another auto parts store in his chosen region. It's no secret that some businesses fail. The main reason is neglect of market capacity research and overconfidence.

Yes, this is a troublesome task. Be prepared to work at first all day long. The better you test the waters, the better your decisions will be. It’s not enough to just say: I want to open an auto parts store. You need to make an effort, show interest, and the costs will pay off.

Prospects

You have conducted a preliminary market analysis and decided that there is a free niche. What does the auto parts trading business promise?

This business is profitable. The gross margin ratio ranges from 25 to 75%. What does it mean? After deducting all costs from the revenue, you will still have a decent profit. Having invested about 1.5 million rubles in your business, with a well-organized trading process and a sufficient number of buyers every month you can receive up to 300 thousand rubles. arrived. The investment will pay off within a year.

Are these numbers real? Certainly! Trade margins are often 20–100%. Remember how much spare parts cost. Their owners spend up to 15 thousand rubles a year on car maintenance. Spare parts account for a significant share of costs. Multiply 30 thousand motorists in a provincial town by 15 thousand rubles. Get about 400 million. It’s possible to grab a few million from the total pie.

Preparation of documentation

What documents are needed to open an auto parts store? The package is standard.

Your steps:

  1. Register your business activity. Get a certificate of state registration legal entity. If you do not plan to carry out large wholesale supplies of parts and components, (IP).
  2. Get codes from Goskomstat. First of all, “Spare parts”.
  3. Contact the tax service and receive a certificate for tax registration.
  4. Conclude agreements: for renting the selected premises and for garbage removal.
  5. Get a report from the fire inspectorate that your store meets fire safety requirements.
  6. Pay for a patent to open an auto parts store.

Financial expenses

The initial capital is at least 1.6 million rubles. Components:

  • payment for rent of premises - 40 thousand rubles. monthly;
  • inventory in the warehouse and on the sales floor - 1 million rubles.
  • purchase of retail equipment (racks, shelves, display cases), computer equipment, connection to the Internet, arrangement of the premises and its repair - up to 500 thousand rubles;
  • staff salaries (two salespeople, an accountant). Monthly from 40 thousand rubles;
  • utility bills - up to 15 thousand rubles;
  • other costs (advertising, promotions, office, unforeseen expenses) - up to 100 thousand rubles.

The size of the trade margin is set by the owner based on a comparison of this value among competitors. By lowering your prices a little, you will increase your sales volume. The minimum markup is 25%. Sellers often increase the markup to 40–50% or more.

Recruitment

Get ready for the fact that at first you will perform the duties of director and purchasing manager (supply manager) yourself. There is a positive aspect to this. You will not only save on the fund wages, but also delve into all the intricacies of business.

Mandatory staff:

  • sales consultant (2 people). Salary level – from 15 thousand rubles. per month. The piecework type of remuneration increases the quality of work and interest: rate (from 5 thousand rubles) + percentage of sales;
  • accountant. Until sales volume reaches the planned level, use the services of an invited specialist. Salary – from 5–6 thousand rubles. per month.

Requirements for sellers:

  • knowledge of the entire range of spare parts offered for sale;
  • It is advisable to have your own car so that the consultant can give useful advice regarding the replacement of parts (if the buyer hesitates when choosing) or offer an alternative option;
  • grammatically correct speech. If the seller is well versed in the design of the car and can advise the client inside and out, then at first you can turn a blind eye to the vernacular or lack of knowledge of terminology. But a specialist who does not want to improve his literacy level will, after a while, begin to irritate some clients. A culture of speech must be developed.

Auto parts suppliers

Reliable suppliers are a guarantee of successful operation of the enterprise. If you have friends who supply auto parts, that’s great. If not, look for suppliers' addresses on the Internet. Read reviews about them, collect more information.

Specify:

  • supply details;
  • payment procedure;
  • guarantees;
  • availability of bonuses and discounts.

Where to buy auto parts?

Options:

  • from intermediaries;
  • directly at the manufacturer.

The second option involves more low prices. At the same time, intermediaries for regular customers establish a system of discounts and offer bonuses for the volume and number of orders. When purchasing large quantities of goods, the benefits can be significant.

  • after studying the market, decide: you will open a company store selling spare parts for one brand of car or offer customers parts for cars of different brands;
  • perhaps you will occupy a niche of spare parts for foreign or domestic cars, Japanese, European or American cars;
  • dumping is a good option. But, don't go overboard with price cuts. Competitors will become angry, and customers will begin to doubt the quality of the products supplied. Better - small discounts, but with every purchase. A cumulative bonus card for regular customers is a rational solution;
  • Place information about the store on billboards and banners along the roads so that the car owner’s eyes are caught during trips. Distribute brochures and leaflets. Newspaper - not the best option. Over time, reviews from satisfied customers will be your best (and free) advertising.
  • do not spare money on buying or renting a car to deliver spare parts to the garage or to the client’s home. "GAZelka" is an acceptable option. Fast delivery is a definite plus in your piggy bank.
  • ensure the availability of popular, in-demand spare parts in stock;
  • organize work according to the catalogue;
  • create a website for your store on the Internet. Sales volumes will increase. Remember that additional investment will be required. In this case, fast delivery of goods - important condition for a positive image of your company.

Consider the recommendations that will help you open an auto parts store from scratch. A competent strategy, perseverance, instinct, and quick response to fluctuations in demand will help make your trading enterprise one of the best in the region.

If you want to start a profitable and stable business, we recommend that you open an auto parts store. Spare parts are always needed - the number of cars in Russia is growing, but the quality of roads is constantly falling. At the right approach To get to the point, you can quickly recoup all your investments and even create an entire chain of stores.

Introduction

Despite the outbreak of the crisis, there are no fewer cars on the roads. Few people have switched to public transport - people continue to drive private cars as before. Some employees have even increased the number of trips - more meetings and consultations need to be held in order to maintain the desired level of product sales.

Even those who were directly affected by the crisis do not put their car on hold - they simply reduce the number of trips. But if something happens to the car, they will definitely repair it. And for repairs you always need spare parts. Let's figure out why start an auto parts business and what is needed for this.

How to start

First of all, study your competitors. Surely in yours locality There are stores that sell spare parts. Visit them, consider the range of products and prices, opening hours and location. Think about ways to entice local service stations and car repair shops to purchase spare parts from you. Perhaps you can offer them preferential prices or short time delivery.

Auto parts store is quite profitable and interesting business. Initially, you will not have many customers - people, out of habit, will go to buy spare parts in trusted stores. But if you trade wisely, sell only high-quality spare parts and organize various promotions, you will quickly build up a customer base. And one more thing - people always buy spare parts. There will be no such principle as in an electronics store, when a person makes one purchase every 2-3 years. The car is constantly in need of spare parts.

Types of spare parts stores

Stores selling spare parts are divided into two broad types:

  1. Online stores.
  2. Classic stores.

Classic stores are also divided into several types. Some sell spare parts exclusively to order, others have their own warehouse and display case, others sell only parts for certain types cars.

For a small spare parts store, it is usually enough to register a regular individual entrepreneur. This will allow you to save on taxes and quickly submit reports without unnecessary headaches. If you want to open a large store, enter into contracts for the supply of spare parts to well-known service stations, etc., then it is better to choose an LLC. This will allow you to get more clients, but will increase your tax rate.

Your store should have everything from oils to tires

Premises requirements

Any costs of starting a business can be divided into two types:

  1. Permanent (salaries, taxes, rent, purchase of goods, repairs).
  2. One-time (purchase of premises, equipment, registration costs and furniture).

One of the main expense items will be the building for your store. If you plan to open a full-fledged establishment, then you need to find a room with a size of 50 m2 (preferably at least 80 square meters), which should be divided into a warehouse, a sales area and a staff room. It is best if the premises are located near a car wash or car service center, near garage cooperatives, near a major highway or in residential areas. The building must have water supply, sewerage, electricity, ventilation and fire alarm. The best option There will be a room with two entrances: customers will come through the main one, and goods will be delivered through the back one. There should be at least minimal parking in front of the building itself. For equipment, you will need durable shelving, display cases and racks.

For accounting you will need a computer with appropriate software, internet, telephone and furniture.

Online store

An online store allows you to organize a business with minimal investment. To do this, you only need an office (you can even work from an apartment). You will save on:

  1. For rent.
  2. Staff.
  3. Utilities.

Many novice businessmen open an online store and resell spare parts, buying them in classic stores. This is the wrong approach and will not bring you serious profits. It is still better to purchase the most popular goods yourself and send them immediately after placing the order, rather than running around the city looking for the right part.

An online store can significantly expand your customer list

Some warehouses allow you not to buy goods, but to take them for sale. This great option for online stores.

let's consider how to open an auto parts store from scratch and take goods for sale without investing money in it.

You will need a website, which you can order from freelancers or create yourself on numerous free engines. Then you will need to promote it in search engines for given key queries. After this, you will have real visitors who will place orders, and you will send them goods. To take it for sale, you need to agree with suppliers . Usually they give the goods for sale on the condition that a certain amount is returned to them monthly. If you go for it, you can save a lot on your investment.

But usually an online store is not opened as a separate business, but as an addition to an existing one. When you have a functioning spare parts store, you will open your website in order to attract a large number of customers.

Staff and assortment

You will need:

  1. Shop assistant.
  2. Administrator-accountant.
  3. Loader-cleaner.

On initial stages You can play the role of administrator and accountant. In this case, you only need a seller, who can also become a loader. But in the future it is necessary to hire people for this work.

To select an assortment, you need to decide what exactly you will sell. Perhaps you will focus on domestic cars. Or for freight. Or for some specific brands. You should always have all spare parts and consumables available:

  1. Motor oils and other technical fluids.
  2. Ball joints, gaskets, various rubber bands, etc.
  3. Optics.
  4. Tires, wheels.
  5. Glass.
  6. Spare parts for chassis repairs (shock absorbers, springs, struts, etc.).
  7. Candles, screws, wipers, pumps, first aid kits, etc.

In order to successfully fight competitors, it is necessary to set prices 5-10 percent lower by organizing high-quality delivery of spare parts to order. Your assortment should include both original spare parts and “analogues” - people often buy cheaper goods.

A separate building will allow you to open an additional business - a car wash or tire service

Suppliers

Where to find suppliers? On the Internet, in newspapers, in the media. You need to choose several high-quality sellers who will not only offer the required range, but will also guarantee that delivery times are met. If you constantly miss deadlines, the number of clients will drop sharply.

Advertising

You can start promoting your store even before it opens. Run advertising campaign with leaflets, banners, banners. Focus on good assortment, affordable prices, discounts, minimum delivery times. Conduct various promotions and competitions, make yourself a good sign, create groups on social networks and topics on local forums. Offer a discount to regular customers, make small discounts for pensioners and students - you need to focus on regular customers.

Profitability

In this article we will give only an example auto parts store business plan , since everything depends greatly on location and many other factors. To open a standard store with an area of ​​80 m2, equip it and fill it with goods, you will need about 2 million rubles. The profit for the year with the right approach will be at least 1.4 million rubles, that is, the store will pay for itself in about 15 months and after that will begin to bring you additional profit.

In order to increase income, you can organize a car wash or service station near the car shop. This business has excellent prospects for development, and the profit will be constant and high!

In contact with

Driving on Russian roads leaves no one indifferent. Trouble lurks on all sides. Car owners have to purchase parts and elements more often. Meanwhile, the number of cars among the population is growing, and in 2017 the fleet passenger cars totaled 39.35 million units. In other words, these figures look like this: for every thousand Russians there are 249 cars. Every fourth person is a compatriot behind the wheel. The condition of the roads and the number of cars are two strong reasons to think about opening own business for the sale of auto parts.

How to start a business selling auto parts: assessing the risks

Any business requires a clear plan of action and a comprehensive analysis of the subject. We take a piece of paper, divide it into two columns and write down the obvious advantages, studying the pitfalls.

In the role of obvious advantages may speak:

  • stable daily income;
  • opportunities to attract new customers (the number of cars among the population is growing every year);
  • high marginal profit (for certain types of goods the markup is up to 80%);
  • tax grace periods;
  • organizing a parallel online business (opening an online store with home delivery).

Underwater rocks:

Your list will look different. The main thing is to meticulously study each item, check the numbers with a pen and a calculator, think about how to get around the pitfalls, perhaps turn the pros into cons, and optimize costs.

What auto parts are in demand?

Let's say there are two excellent parts stores in your area. What to do? The answer is simple. Create your own unique selling proposition. Look at the cars around you, think about what their owners need.

Here are some interesting ones directions for thought:

  • sale of spare parts for motorcycles, ATVs, snowmobiles;
  • maintenance of municipal and road equipment. Kamaz trucks, tractors, heavy trucks;
  • right-hand drive Japanese cars (rare parts can be transported upon request);
  • sale of accessories and related products;
  • The highlights of your service are “coffee as a gift”, “ordering spare parts via the Internet”, “courier delivery”. What else?

If you are rushing between spare parts for Russian cars and foreign cars, stop, watch, talk with car enthusiasts. Definitely, as for auto parts, the demand for domestic models is higher, their market share is 58% of sales.

Owners of Lada and Niva need repairs more often, but their parts also cost less. Trade in spare parts for “foreigners” is more profitable, but it is important to correctly decide on the manufacturing concerns, find profitable suppliers, and think through the possibilities of unifying parts.

In parallel with the analytical process, begin work with paperwork, searching for premises and possible suppliers. Act according to plan, quickly and decisively.

What you need to open an auto parts store from scratch: business registration

There are two forms of organizing a business selling auto parts. When opening a small retail or online store, registering as a . Please contact the tax service with a package of documents, and within 5 working days you will receive a certificate of registration.

Documents There are few things you need before opening an online auto parts store:

  1. application for state registration of an individual;
  2. payment receipt state duty for registration of individual entrepreneurs;
  3. application for transition to a simplified taxation scheme;
  4. photocopy of passport (main page with photo and information about registration at place of residence).

In case of creating a partner retail network and attracting borrowed capital, register an LLC (limited liability company). Here you will have to tinker more, the package of documents will be more substantial. First, you will need to go through the procedure of registering a legal entity, draw up constituent documents, and only after that, contact the tax authority with an application to register an LLC.

Important: In addition, you will have to enter into agreements for the rental of premises, for the supply of spare parts, and for waste removal. The fire inspectorate must obtain a conclusion on the premises' compliance with fire safety requirements.

What does it take to open an auto parts store?

Search for premises

Select the premises based on the characteristics of the business and the infrastructure of the area. Make sure there are no stores nearby with a similar range.

Important: Pay attention to places where cars accumulate, evaluate the surrounding areas. Gas stations, large shopping centers, roadside cafes - each of these places can be an excellent starting point. Minimum area - 50 m².

There are no strict requirements for the building, just consider a few recommendations:

  • is it possible to equip a warehouse and utility rooms;
  • availability of communications (heat, electricity, water, sewerage, telephone);
  • parking space for 4-5 cars.

Auto parts store equipment

List of the most necessary commercial equipment for an auto parts store: shelves, display cases, racks, drawers for storing small parts, table, cash register. This minimum required, in the process of work it will become clear what else to buy.

Do you need a computer and a printer, additional shelves and racks... It may be necessary to organize a relaxation area for clients with a comfortable sofa and coffee machine.

Product range

Determine the amount you are willing to spend on purchasing the product. With modest financial resources, it is difficult to open a point where almost everything is sold. Therefore, start with a narrow specialization, and gradually expand the range as you progress. Carry out monitoring, determine the most popular spare parts (bumpers, headlights and brake lights, side mirrors, racks, suspensions) and purchase them first.

How to find auto parts suppliers?

As a rule, large auto parts stores cooperate with 2-3 suppliers; preference is given to official dealers. Information about them can always be found on official websites.

Having concluded a contract for a small batch of goods, carefully study the delivery time and the clause on the return of low-quality products. After all, defective parts can be found even from trusted suppliers. Separately discuss the terms of discounts when purchasing wholesale quantities.

Sometimes free shipping is a nice bonus.

On next stage decide on the products that will become the highlight of your store and will make you stand out from the crowd of competitors. Such items can include original accessories, modern gadgets, and car care items.

Accessories usually sell at a higher markup, so don't overlook this when researching supplier offerings.

Recruitment

At first, you will have to constantly be in the store, performing the role of director, sales consultant and purchasing manager. New staff need training on your business standards and regular supervision.

Minimum necessary set employees consists of two salespeople and an accountant. Gradually, as necessary, expand your staff: purchasing manager, premises cleaner, warehouse worker.

Sellers must quickly navigate the assortment, know the nomenclature, preferably have their own car in order to give professional advice. If the buyer is unsure of himself, a competent employee will assist in selecting spare parts and offer analogues and related products. Experience and a desire to learn are what make a good sales consultant.

Selling spare parts: approximate costs when opening a store

No one knows the exact amount of investment your business will require. You can only make preliminary calculations.

Here approximate cost calculation when opening a store with an area of ​​50 m²:

Total: minimum amount - 1,350,000 rubles. Maximum - 2,000,000 rubles. This is necessary start-up capital to open an auto parts store.

If the amount seems unaffordable to you, take up the analysis again and look for ways to optimize costs. For example, do the repairs yourself, buy equipment that has already been used, remember that best advertising- these are recommendations from friends and acquaintances; attract customers with excellent service.

Is it profitable to open an auto parts store?

Chickens are counted in the fall, so calculating profits in advance is a thankless task. Nevertheless, profitability the spare parts business accounts for approximately 18%. Payback investments - on average 1-1.5 years.

Now you theoretically know how to open an online auto parts store from scratch - that means a start has been made. After deep analysis opportunities, risks and costs, make an informed decision about starting your own auto parts trading business. Try and succeed.

Many people have own car. Moreover, some families may have several vehicles at once, so different kinds businesses directly related to machines are profitable and promising. This includes stations Maintenance, retail outlets selling automobile spare parts, car dealerships and other organizations. Entrepreneurs often think about how to open an auto parts store from scratch, which, if properly organized, promises to be very profitable.

Preparing for the opening

To run a business competently, an entrepreneur must have certain knowledge of the design of various machines, as well as the main types of their components. In this case, the auto parts business will be understandable and interesting for the businessman, and can become a source of significant profit.

Preliminary stages of work

Before directly opening the selected case, you should perform the following actions:

  • Conduct a market analysis. Opening an auto parts store from scratch is not difficult, but it is important to know what competitors there are in a particular region, where these outlets are located, what is the demand for auto parts, etc.
  • Decide on the specifics of the chosen business.
  • Choose the organizational and legal form of activity, and also decide which taxation regime will be applied.

Trade in spare parts as a business will be successful if all of the above problems and issues are resolved.

Choosing store specifics


How to open an auto parts store that will be profitable and interesting for the entrepreneur himself? To do this, it is important to decide what type of activity will be chosen. It is simply impossible to open a retail outlet that will offer automotive spare parts for all types and brands of cars, so the following store format is chosen:

  • sale of spare parts for certain brands of vehicles;
  • sale of parts either for foreign cars or for domestic cars;
  • sale of spare parts for special equipment or trucks;
  • sale of used spare parts;
  • trading using an online store.

Opening an auto parts store from scratch in any format is a rather complicated process. In addition, do not forget about numerous competitors. That is why an entrepreneur must choose the option that will be interesting to him.

Choosing a place to trade

It is important to decide where exactly the retail outlet will be located. It is best to choose a separate room, which can be located either in the city center or in a residential area. The premises must have sufficient area to accommodate not only a fairly large retail space, but also a good storage area.

The requirements for the premises will be as follows:

  • the area should not be less than 100 square meters. m.;
  • all necessary equipment must be supplied to the premises engineering Communication, which include sewerage, water supply, heating and electricity;
  • there should be no competitors in the immediate vicinity of the retail outlet;
  • there should be convenient car parking next to the building where the store will be located;
  • the store should be divided into several separate rooms, each of which will have its own purpose (there should be a sales area and a warehouse, as well as a utility room for employees).

Purchase of commercial equipment


To open an auto parts store and start working, you need to install the entire set in the sales area necessary equipment. This includes:

  • showcases and racks;
  • shelves and drawers in which you can store small auto parts;
  • tables and chairs for workers;
  • high-quality office equipment;
  • cash machine.

Note! Additionally, in the process of work you will have to purchase a lot of other equipment and elements that simplify the process of doing business.

Formation of assortment depending on the shape of the store


The assortment is completely selected depending on the chosen specifics of the work.

If we talk about how to open a store of auto parts for foreign cars to order, then just choose small room, in which one manager will work. He will have catalogs that potential buyers will study. After which an application will be filled out and the selected spare part of the foreign car will be supplied. Stores that sell spare parts for domestic cars on order operate in the same way.

Another format will be a store offering a wide range of auto parts and spare parts. How to open a spare parts store in this case? Here it is necessary to carefully consider the assortment, since each customer must find the right item in the store.

Selection of suppliers

Auto parts must be purchased from trusted and reliable suppliers. Therefore, each company with which cooperation is planned must be checked. It should not have any debts or negative reviews, and the organization should not be included in the list of debtors or insolvent companies.

The most the best solution work with official dealers is considered various brands auto parts. In this case, you can be sure that all products are of high quality, and if a defect is detected, you can return the product to the supplier.

When concluding a contract, it is important to consider the following terms of cooperation:

  • the possibility of obtaining a deferred payment;
  • payment must be provided both by bank transfer and in cash;
  • the document must provide for the return of defective goods.

You can open a spare parts store even by collaborating with suppliers located at a considerable distance from the store. In this case, all spare parts for cars can be sent by a transport company.

Recruitment


Opening a spare parts store from scratch is actually not difficult. However for optimal performance A retail outlet needs to pay enough attention to personnel selection. It is believed that qualified sellers who are able to advise the buyer are half the success of the business.

Personnel must have the following qualities:

  • professionalism, since sellers must inform potential buyers about all the products in the store, and at the same time must interest and captivate them;
  • experience that provides effective work every employee who knows how to behave correctly in a given situation;
  • communication skills, which ensures the establishment of communication between the store and customers, since silent and gloomy managers do not evoke positive emotions among customers.

Advertising and store promotion

Since the outlet will initially be unknown, it is necessary to conduct a high-quality advertising campaign.

TO effective methods auto parts store promotions include:

  • create your own official website;
  • create groups on social networks;
  • hand out leaflets on the street;
  • Post advertisements on billboards near the entrances of houses nearby the store;
  • advertise the store on radio or local television.

Counting expenses and income


The business of selling auto parts is quite profitable if you know where to start and how to develop the activity. However, to open it you will have to initially spend quite significant cash. While working, you will also have to deal with constant high expenses.

Table. Initial costs (average)

Table. Monthly costs (average)

The markup on automobile spare parts can vary from 20 to 100%. The average revenue of a promoted store is approximately 900 thousand rubles, so the net profit can be equal to 200 thousand rubles. Accordingly, the initial investment pays off within a year.

Summary

Thus, if you have a well-developed business plan in your hands, you can form a profitable and promising business that will be a source of constant income.

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